NTISthis.com

Evidence Guide: CUAGRD607 - Develop graphic designs for branding and identity

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAGRD607 - Develop graphic designs for branding and identity

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret creative briefs

  1. Analyse creative briefs in terms of branding or identity objectives
  2. Evaluate the broader context for the design work
  3. Develop shared understandings of the scope and nature of branding or identity work with relevant people
  4. Negotiate and confirm practical considerations, including schedule and budgetary requirements
Analyse creative briefs in terms of branding or identity objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the broader context for the design work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop shared understandings of the scope and nature of branding or identity work with relevant people

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate and confirm practical considerations, including schedule and budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate potential approaches to branding and identity

  1. Consider current trends and ideas about branding and identity and their effect on the project
  2. Analyse the client’s current approach to identity and brand strategy in the context of the work project
  3. Identify the particular production factors that impact on branding and identity work
  4. Assess and respond to legal considerations for branding and identity design
Consider current trends and ideas about branding and identity and their effect on the project

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the client’s current approach to identity and brand strategy in the context of the work project

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the particular production factors that impact on branding and identity work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess and respond to legal considerations for branding and identity design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate and assess ideas

  1. Identify and source references for branding and identity work
  2. Explore the key questions that underpin branding and identity design
  3. Experiment with different techniques and media as an integral part of ideas generation
  4. Generate design ideas that support key client objectives
  5. Maximise contributions of others through collaboration on ideas as required
  6. Reflect on ideas for technical, creative and budgetary implications
  7. Refine and select approaches that best balance the overall needs of the brief
Identify and source references for branding and identity work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore the key questions that underpin branding and identity design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Experiment with different techniques and media as an integral part of ideas generation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate design ideas that support key client objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maximise contributions of others through collaboration on ideas as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Reflect on ideas for technical, creative and budgetary implications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine and select approaches that best balance the overall needs of the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop designs to support branding and identity

  1. Develop designs from initial concepts ensuring that all production and design factors are taken into account
  2. Combine conceptual and technical expertise in creation of design solutions
  3. Engage in ongoing testing, creative collaboration and refinement during the design process
  4. Engage with other experts on relevant technical, legal and business requirements
Develop designs from initial concepts ensuring that all production and design factors are taken into account

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Combine conceptual and technical expertise in creation of design solutions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage in ongoing testing, creative collaboration and refinement during the design process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage with other experts on relevant technical, legal and business requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise designs

  1. Negotiate and agree to modifications and amend designs as required
  2. Develop documentation required for the production process
  3. Present final designs and documentation to relevant personnel
Negotiate and agree to modifications and amend designs as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop documentation required for the production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present final designs and documentation to relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate design work and process

  1. Evaluate completed design in terms of its success in meeting branding or identity objectives
  2. Assess the work against other creative, technical and business considerations
  3. Analyse and evaluate feedback from client and others
  4. Reflect on own role in design process and note areas for future improvement
  5. Develop strategies for further development of own skills
Evaluate completed design in terms of its success in meeting branding or identity objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the work against other creative, technical and business considerations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and evaluate feedback from client and others

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Reflect on own role in design process and note areas for future improvement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop strategies for further development of own skills

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret creative briefs

1.1 Analyse creative briefs in terms of branding or identity objectives

1.2 Evaluate the broader context for the design work

1.3 Develop shared understandings of the scope and nature of branding or identity work with relevant people

1.4 Negotiate and confirm practical considerations, including schedule and budgetary requirements

2. Evaluate potential approaches to branding and identity

2.1 Consider current trends and ideas about branding and identity and their effect on the project

2.2 Analyse the client’s current approach to identity and brand strategy in the context of the work project

2.3 Identify the particular production factors that impact on branding and identity work

2.4 Assess and respond to legal considerations for branding and identity design

3. Generate and assess ideas

3.1 Identify and source references for branding and identity work

3.2 Explore the key questions that underpin branding and identity design

3.3 Experiment with different techniques and media as an integral part of ideas generation

3.4 Generate design ideas that support key client objectives

3.5 Maximise contributions of others through collaboration on ideas as required

3.6 Reflect on ideas for technical, creative and budgetary implications

3.7 Refine and select approaches that best balance the overall needs of the brief

4. Develop designs to support branding and identity

4.1 Develop designs from initial concepts ensuring that all production and design factors are taken into account

4.2 Combine conceptual and technical expertise in creation of design solutions

4.3 Engage in ongoing testing, creative collaboration and refinement during the design process

4.4 Engage with other experts on relevant technical, legal and business requirements

5. Finalise designs

5.1 Negotiate and agree to modifications and amend designs as required

5.2 Develop documentation required for the production process

5.3 Present final designs and documentation to relevant personnel

6. Evaluate design work and process

6.1 Evaluate completed design in terms of its success in meeting branding or identity objectives

6.2 Assess the work against other creative, technical and business considerations

6.3 Analyse and evaluate feedback from client and others

6.4 Reflect on own role in design process and note areas for future improvement

6.5 Develop strategies for further development of own skills

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret creative briefs

1.1 Analyse creative briefs in terms of branding or identity objectives

1.2 Evaluate the broader context for the design work

1.3 Develop shared understandings of the scope and nature of branding or identity work with relevant people

1.4 Negotiate and confirm practical considerations, including schedule and budgetary requirements

2. Evaluate potential approaches to branding and identity

2.1 Consider current trends and ideas about branding and identity and their effect on the project

2.2 Analyse the client’s current approach to identity and brand strategy in the context of the work project

2.3 Identify the particular production factors that impact on branding and identity work

2.4 Assess and respond to legal considerations for branding and identity design

3. Generate and assess ideas

3.1 Identify and source references for branding and identity work

3.2 Explore the key questions that underpin branding and identity design

3.3 Experiment with different techniques and media as an integral part of ideas generation

3.4 Generate design ideas that support key client objectives

3.5 Maximise contributions of others through collaboration on ideas as required

3.6 Reflect on ideas for technical, creative and budgetary implications

3.7 Refine and select approaches that best balance the overall needs of the brief

4. Develop designs to support branding and identity

4.1 Develop designs from initial concepts ensuring that all production and design factors are taken into account

4.2 Combine conceptual and technical expertise in creation of design solutions

4.3 Engage in ongoing testing, creative collaboration and refinement during the design process

4.4 Engage with other experts on relevant technical, legal and business requirements

5. Finalise designs

5.1 Negotiate and agree to modifications and amend designs as required

5.2 Develop documentation required for the production process

5.3 Present final designs and documentation to relevant personnel

6. Evaluate design work and process

6.1 Evaluate completed design in terms of its success in meeting branding or identity objectives

6.2 Assess the work against other creative, technical and business considerations

6.3 Analyse and evaluate feedback from client and others

6.4 Reflect on own role in design process and note areas for future improvement

6.5 Develop strategies for further development of own skills

Evidence of the ability to:

interpret objectives and requirements of design briefs

conceive and create professional graphic design solutions for branding and identity that fulfil creative, technical, intellectual property and budgetary requirements

communicate and collaborate effectively with creative team in:

concept development

design production and refinement

presentation and review

review final work for success in meeting creative, technical and client objectives

identify opportunities to further develop own skills.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

discuss current trends and ideas in branding and identity

identify key people involved in branding and identity design and their typical roles, responsibilities and relationships with the graphic designer

outline different types of branding and identity design projects and the particular considerations that apply to them

describe ways in which consumers respond to branding and identity for different types of products and services

explain production factors that may impact on designs

describe ways visual impact is achieved in branding and identity designs

explain how critical and creative thinking techniques can be used as part of the design process

explain the intellectual property issues relevant to branding and identity designs.