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Evidence Guide: CUAMGT502 - Develop artists and repertoire

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAMGT502 - Develop artists and repertoire

What evidence can you provide to prove your understanding of each of the following citeria?

Monitor new and emerging trends in music

  1. Research and critique a broad range of local and international music to identify and anticipate emerging trends
  2. Evaluate the commercial potential of emerging trends
  3. Cultivate strategic relationships to keep informed of developments in the music industry
  4. Use intelligence gathered to predict and influence music market trends
Research and critique a broad range of local and international music to identify and anticipate emerging trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the commercial potential of emerging trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Cultivate strategic relationships to keep informed of developments in the music industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use intelligence gathered to predict and influence music market trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Scout new talent

  1. Select new artists based on analysis of their artistic and commercial potential
  2. Assess current and potential audience response, and evaluate marketability of new artists
  3. Discuss music market trends and product development with artists and artists’ managers
  4. Assign artists to appropriate producers so that recording approach complements artists’ repertoire
  5. Mentor artists to optimise their artistic and commercial development
Select new artists based on analysis of their artistic and commercial potential

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess current and potential audience response, and evaluate marketability of new artists

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Discuss music market trends and product development with artists and artists’ managers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assign artists to appropriate producers so that recording approach complements artists’ repertoire

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Mentor artists to optimise their artistic and commercial development

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Facilitate agreements for artists

  1. Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development
  2. Advise artists to obtain legal advice with regard to negotiating contracts
  3. Monitor drafting of agreements between artists and company, and facilitate process as required
  4. Document agreements and distribute to all parties
Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Advise artists to obtain legal advice with regard to negotiating contracts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor drafting of agreements between artists and company, and facilitate process as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document agreements and distribute to all parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor progress of artists’ agreements

  1. Monitor level of income generated from sales of artists’ recordings
  2. Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action
  3. Provide reports to management on commercial viability of artists as required
Monitor level of income generated from sales of artists’ recordings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide reports to management on commercial viability of artists as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor progress of artists’ agreements

  1. Monitor level of income generated from sales of artists’ recordings
  2. Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action
  3. Provide reports to management on commercial viability of artists as required
Monitor level of income generated from sales of artists’ recordings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide reports to management on commercial viability of artists as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Monitor new and emerging trends in music

1.1 Research and critique a broad range of local and international music to identify and anticipate emerging trends

1.2 Evaluate the commercial potential of emerging trends

1.3 Cultivate strategic relationships to keep informed of developments in the music industry

1.4 Use intelligence gathered to predict and influence music market trends

2. Scout new talent

2.1 Select new artists based on analysis of their artistic and commercial potential

2.2 Assess current and potential audience response, and evaluate marketability of new artists

2.3 Discuss music market trends and product development with artists and artists’ managers

2.4 Assign artists to appropriate producers so that recording approach complements artists’ repertoire

2.5 Mentor artists to optimise their artistic and commercial development

3. Facilitate agreements for artists

3.1 Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development

3.2 Advise artists to obtain legal advice with regard to negotiating contracts

3.3 Monitor drafting of agreements between artists and company, and facilitate process as required

3.4 Document agreements and distribute to all parties

4. Monitor progress of artists’ agreements

4.1 Monitor level of income generated from sales of artists’ recordings

4.2 Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action

4.3 Provide reports to management on commercial viability of artists as required

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Monitor new and emerging trends in music

1.1 Research and critique a broad range of local and international music to identify and anticipate emerging trends

1.2 Evaluate the commercial potential of emerging trends

1.3 Cultivate strategic relationships to keep informed of developments in the music industry

1.4 Use intelligence gathered to predict and influence music market trends

2. Scout new talent

2.1 Select new artists based on analysis of their artistic and commercial potential

2.2 Assess current and potential audience response, and evaluate marketability of new artists

2.3 Discuss music market trends and product development with artists and artists’ managers

2.4 Assign artists to appropriate producers so that recording approach complements artists’ repertoire

2.5 Mentor artists to optimise their artistic and commercial development

3. Facilitate agreements for artists

3.1 Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development

3.2 Advise artists to obtain legal advice with regard to negotiating contracts

3.3 Monitor drafting of agreements between artists and company, and facilitate process as required

3.4 Document agreements and distribute to all parties

4. Monitor progress of artists’ agreements

4.1 Monitor level of income generated from sales of artists’ recordings

4.2 Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action

4.3 Provide reports to management on commercial viability of artists as required

Evidence of the ability to:

identify new artists and assess their marketability

develop and promote new artists

network strategically to gain and exploit information on music market trends.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe typical formats and content of agreements between artists and record companies

describe factors that may impact on the commercial viability of an artist

outline local, regional, national and international music scenes and trends

explain talent development from a management and artistic perspective

outline issues and challenges that typically arise in the context of developing artists and repertoire, and how they might be overcome.