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Evidence Guide: CUAMKG301 - Assist with marketing and promotion

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAMKG301 - Assist with marketing and promotion

What evidence can you provide to prove your understanding of each of the following citeria?

Contribute to the development of promotional strategies

  1. Monitor a range of internal and external marketing information to inform own work activities
  2. Participate in discussions with relevant personnel about marketing and promotional activities
  3. Contribute ideas about activities that could be included in promotional strategies
  4. Compile information about the potential of media outlets to assist with the development of promotional strategies
  5. Maintain documentation related to promotional strategies
Monitor a range of internal and external marketing information to inform own work activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Participate in discussions with relevant personnel about marketing and promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contribute ideas about activities that could be included in promotional strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Compile information about the potential of media outlets to assist with the development of promotional strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain documentation related to promotional strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake promotional activities

  1. Prepare and distribute promotional materials promptly
  2. Present organisation’s identity accurately and confidently to individuals and organisations
  3. Assist with promotional activities aimed at a broad range of external stakeholders
  4. Maintain a database of industry contacts and sources of industry information
  5. Attend industry events and other networking opportunities as required
  6. Share knowledge obtained through networking with colleagues to enhance marketing activities
Prepare and distribute promotional materials promptly

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present organisation’s identity accurately and confidently to individuals and organisations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist with promotional activities aimed at a broad range of external stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain a database of industry contacts and sources of industry information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Attend industry events and other networking opportunities as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Share knowledge obtained through networking with colleagues to enhance marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise promotional activities

  1. Monitor and document the results of strategies to test the response of target markets to promotional materials
  2. Seek feedback on own work performance and adjust work practices accordingly
Monitor and document the results of strategies to test the response of target markets to promotional materials

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek feedback on own work performance and adjust work practices accordingly

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Contribute to the development of promotional strategies

1.1 Monitor a range of internal and external marketing information to inform own work activities

1.2 Participate in discussions with relevant personnel about marketing and promotional activities

1.3 Contribute ideas about activities that could be included in promotional strategies

1.4 Compile information about the potential of media outlets to assist with the development of promotional strategies

1.5 Maintain documentation related to promotional strategies

2. Undertake promotional activities

2.1 Prepare and distribute promotional materials promptly

2.2 Present organisation’s identity accurately and confidently to individuals and organisations

2.3 Assist with promotional activities aimed at a broad range of external stakeholders

2.4 Maintain a database of industry contacts and sources of industry information

2.5 Attend industry events and other networking opportunities as required

2.6 Share knowledge obtained through networking with colleagues to enhance marketing activities

3. Finalise promotional activities

3.1 Monitor and document the results of strategies to test the response of target markets to promotional materials

3.2 Seek feedback on own work performance and adjust work practices accordingly

Required Skills and Knowledge

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Contribute to the development of promotional strategies

1.1 Monitor a range of internal and external marketing information to inform own work activities

1.2 Participate in discussions with relevant personnel about marketing and promotional activities

1.3 Contribute ideas about activities that could be included in promotional strategies

1.4 Compile information about the potential of media outlets to assist with the development of promotional strategies

1.5 Maintain documentation related to promotional strategies

2. Undertake promotional activities

2.1 Prepare and distribute promotional materials promptly

2.2 Present organisation’s identity accurately and confidently to individuals and organisations

2.3 Assist with promotional activities aimed at a broad range of external stakeholders

2.4 Maintain a database of industry contacts and sources of industry information

2.5 Attend industry events and other networking opportunities as required

2.6 Share knowledge obtained through networking with colleagues to enhance marketing activities

3. Finalise promotional activities

3.1 Monitor and document the results of strategies to test the response of target markets to promotional materials

3.2 Seek feedback on own work performance and adjust work practices accordingly

Evidence of the ability to:

undertake a range of tasks to assist with promoting at least one event or activity

maintain a database of industry contacts

work cooperatively in a team environment.

Note: If a specific volume or frequency is not stated, then evidence must be provided for each of the above points at least once.

To complete the unit requirements the individual must:

provide examples of sources of marketing information about own industry sector

describe the market for different types of products and services in own industry sector

describe the ways in which different types of businesses present and promote their products and services

describe the formats and features of different types of promotional materials, and ways in which they can be produced

describe issues and challenges that typically arise in the context of assisting with marketing and promotional activities, and suggest ways of addressing them

provide examples of networking and distribution channels relevant to own industry sector.