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Evidence Guide: CUAMKG501 - Manage the promotion of creative acts

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAMKG501 - Manage the promotion of creative acts

What evidence can you provide to prove your understanding of each of the following citeria?

Develop a promotional plan

  1. Match style of artists and creative acts to potential target markets, in collaboration with relevant people
  2. Analyse the promotional viability of artists, and identify risks and strengths
  3. Identify a range of activities that could be used for promotions
  4. Investigate the potential of media outlets for promoting artists and creative acts
  5. Develop and document a plan and budget for promotion in discussion with relevant people
Match style of artists and creative acts to potential target markets, in collaboration with relevant people

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the promotional viability of artists, and identify risks and strengths

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify a range of activities that could be used for promotions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate the potential of media outlets for promoting artists and creative acts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document a plan and budget for promotion in discussion with relevant people

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote creative acts

  1. Design and develop promotional activities and materials that reflect artists’ image and meet target market needs
  2. Use methods of testing and sampling to determine the response of target markets to promotional activities and materials
  3. Distribute promotional material to raise the profile of artists
  4. Create publicity opportunities and record them for future use
Design and develop promotional activities and materials that reflect artists’ image and meet target market needs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use methods of testing and sampling to determine the response of target markets to promotional activities and materials

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Distribute promotional material to raise the profile of artists

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create publicity opportunities and record them for future use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop promotional networks

  1. Monitor industry sources of information for promotional opportunities
  2. Cultivate and maintain strategic relationships with a broad range of industry contacts
  3. Develop and implement techniques to deal effectively with the media
Monitor industry sources of information for promotional opportunities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Cultivate and maintain strategic relationships with a broad range of industry contacts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and implement techniques to deal effectively with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review promotional plan

  1. Assess the effectiveness of promotional plan
  2. Analyse costs and timelines to evaluate benefits of promotional activities
  3. Revise promotional plan as required in consultation with relevant people
Assess the effectiveness of promotional plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse costs and timelines to evaluate benefits of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Revise promotional plan as required in consultation with relevant people

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop a promotional plan

1.1 Match style of artists and creative acts to potential target markets, in collaboration with relevant people

1.2 Analyse the promotional viability of artists, and identify risks and strengths

1.3 Identify a range of activities that could be used for promotions

1.4 Investigate the potential of media outlets for promoting artists and creative acts

1.5 Develop and document a plan and budget for promotion in discussion with relevant people

2. Promote creative acts

2.1 Design and develop promotional activities and materials that reflect artists’ image and meet target market needs

2.2 Use methods of testing and sampling to determine the response of target markets to promotional activities and materials

2.3 Distribute promotional material to raise the profile of artists

2.4 Create publicity opportunities and record them for future use

3. Develop promotional networks

3.1 Monitor industry sources of information for promotional opportunities

3.2 Cultivate and maintain strategic relationships with a broad range of industry contacts

3.3 Develop and implement techniques to deal effectively with the media

4. Review promotional plan

4.1 Assess the effectiveness of promotional plan

4.2 Analyse costs and timelines to evaluate benefits of promotional activities

4.3 Revise promotional plan as required in consultation with relevant people

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop a promotional plan

1.1 Match style of artists and creative acts to potential target markets, in collaboration with relevant people

1.2 Analyse the promotional viability of artists, and identify risks and strengths

1.3 Identify a range of activities that could be used for promotions

1.4 Investigate the potential of media outlets for promoting artists and creative acts

1.5 Develop and document a plan and budget for promotion in discussion with relevant people

2. Promote creative acts

2.1 Design and develop promotional activities and materials that reflect artists’ image and meet target market needs

2.2 Use methods of testing and sampling to determine the response of target markets to promotional activities and materials

2.3 Distribute promotional material to raise the profile of artists

2.4 Create publicity opportunities and record them for future use

3. Develop promotional networks

3.1 Monitor industry sources of information for promotional opportunities

3.2 Cultivate and maintain strategic relationships with a broad range of industry contacts

3.3 Develop and implement techniques to deal effectively with the media

4. Review promotional plan

4.1 Assess the effectiveness of promotional plan

4.2 Analyse costs and timelines to evaluate benefits of promotional activities

4.3 Revise promotional plan as required in consultation with relevant people

Evidence of the ability to:

develop promotional plans for an artist or creative act

devise and use activities to promote the artist or creative act

develop and maintain a network of contacts for promotional purposes.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain the techniques for analysing the risks and strengths of an artist

list the media outlets available for promoting artists, and give examples of when and how they could be used

explain how promotional activities are selected to match the artist while also appealing to the target market

explain techniques for testing the effectiveness of promotional activities

outline new and emerging trends and information sources for marketing and promotion of creative acts

explain techniques for dealing effectively with the media.