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Evidence Guide: CUAPHI501 - Apply visual communication theory to photo imaging practice

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Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAPHI501 - Apply visual communication theory to photo imaging practice

What evidence can you provide to prove your understanding of each of the following citeria?

Research role of photo imaging in visual communication

  1. Research historical and contemporary role of photo images in visual communication using relevant information sources
  2. Investigate theories and commentators on conceptualisation, production and use of photo image
  3. Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use
  4. Critique, using visual communication theory, a range of photo images and themes
Research historical and contemporary role of photo images in visual communication using relevant information sources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate theories and commentators on conceptualisation, production and use of photo image

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Critique, using visual communication theory, a range of photo images and themes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use visual communication in photo imaging practice

  1. Determine intent of visual communication and target audience for photo images
  2. Apply photo image themes and selected aspects of visual communication theory to production of photo images
  3. Present photo images using range of visual communication modes and media
Determine intent of visual communication and target audience for photo images

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply photo image themes and selected aspects of visual communication theory to production of photo images

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present photo images using range of visual communication modes and media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate visual communication in photo imaging practice

  1. Evaluate effectiveness of visual communication in production of photo images to engage target audience
  2. Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities
Evaluate effectiveness of visual communication in production of photo images to engage target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research role of photo imaging in visual communication

1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources

1.2 Investigate theories and commentators on conceptualisation, production and use of photo image

1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use

1.4 Critique, using visual communication theory, a range of photo images and themes

2. Use visual communication in photo imaging practice

2.1 Determine intent of visual communication and target audience for photo images

2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images

2.3 Present photo images using range of visual communication modes and media

3. Evaluate visual communication in photo imaging practice

3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience

3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research role of photo imaging in visual communication

1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources

1.2 Investigate theories and commentators on conceptualisation, production and use of photo image

1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use

1.4 Critique, using visual communication theory, a range of photo images and themes

2. Use visual communication in photo imaging practice

2.1 Determine intent of visual communication and target audience for photo images

2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images

2.3 Present photo images using range of visual communication modes and media

3. Evaluate visual communication in photo imaging practice

3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience

3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities

Evidence of the ability to:

research visual communication theories to establish their role in the production of photo images

create a body of photo images that apply visual communication in various modes to engage a target audience

evaluate own work for its visual communication impact .

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

outline research techniques relevant to the creative practitioner

describe a range of contexts in which the photo images are used for visual communication

identify the common modes of visual communication and describe the essential features that impact on photo image production

describe common themes used in photo imaging and explain how visual communication is used in their conceptualisation and production

summarise the key commentators and theories on the connection between visual communication and the photo image.