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Evidence Guide: CUAPHI505 - Produce commercial photo images

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAPHI505 - Produce commercial photo images

What evidence can you provide to prove your understanding of each of the following citeria?

Establish contract for shoot

  1. Evaluate requirements of commercial photo imaging brief with client, including timelines
  2. Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots
  3. Clarify sample layouts and other visual references with relevant personnel
  4. Prepare job, usage estimates and creative fee for meeting brief
  5. Discuss and confirm with client shoot responsibilities and resource requirements
  6. Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate
  7. Make agreement and complete contract with client or commissioning agent, where applicable
Evaluate requirements of commercial photo imaging brief with client, including timelines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clarify sample layouts and other visual references with relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare job, usage estimates and creative fee for meeting brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Discuss and confirm with client shoot responsibilities and resource requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make agreement and complete contract with client or commissioning agent, where applicable

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare for shoot

  1. Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements
  2. Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements
  3. Evaluate shoot requirements and make test shots to refine technical and conceptual approach
  4. Develop shoot management timelines, brief relevant personnel and prepare equipment
  5. Liaise with necessary people to arrange access to locations, models and other subjects
Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate shoot requirements and make test shots to refine technical and conceptual approach

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop shoot management timelines, brief relevant personnel and prepare equipment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with necessary people to arrange access to locations, models and other subjects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Shoot and produce images

  1. Capture in-production images to meet style, content and specifications agreed in brief
  2. Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances
  3. Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection
  4. Optimise images and output creative product to agreed client specifications using industry standards
  5. Prepare work for electronic or physical dispatch and presentation or publication according to brief
  6. Prepare invoice or account and deliver with completed images or creative product to client
Capture in-production images to meet style, content and specifications agreed in brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Optimise images and output creative product to agreed client specifications using industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare work for electronic or physical dispatch and presentation or publication according to brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare invoice or account and deliver with completed images or creative product to client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Wrap up and review shoot

  1. Check and reinstate equipment, shoot site and props to original condition
  2. Review client feedback and evaluate personal performance in shoot context
  3. Catalogue and archive photo images according to industry standards
  4. Maintain contractual and financial records for business and taxation purposes
  5. Update work samples of commercial photo imaging services for self-promotion purposes
  6. Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot
Check and reinstate equipment, shoot site and props to original condition

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review client feedback and evaluate personal performance in shoot context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Catalogue and archive photo images according to industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update work samples of commercial photo imaging services for self-promotion purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish contract for shoot

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

1.3 Clarify sample layouts and other visual references with relevant personnel

1.4 Prepare job, usage estimates and creative fee for meeting brief

1.5 Discuss and confirm with client shoot responsibilities and resource requirements

1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

1.7 Make agreement and complete contract with client or commissioning agent, where applicable

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations, models and other subjects

3. Shoot and produce images

3.1 Capture in-production images to meet style, content and specifications agreed in brief

3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

3.4 Optimise images and output creative product to agreed client specifications using industry standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief

3.6 Prepare invoice or account and deliver with completed images or creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of commercial photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish contract for shoot

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

1.3 Clarify sample layouts and other visual references with relevant personnel

1.4 Prepare job, usage estimates and creative fee for meeting brief

1.5 Discuss and confirm with client shoot responsibilities and resource requirements

1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

1.7 Make agreement and complete contract with client or commissioning agent, where applicable

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations, models and other subjects

3. Shoot and produce images

3.1 Capture in-production images to meet style, content and specifications agreed in brief

3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

3.4 Optimise images and output creative product to agreed client specifications using industry standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief

3.6 Prepare invoice or account and deliver with completed images or creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of commercial photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

interpret a brief and confirm requirements with client and other relevant personnel

arrange agreements, contracts, licences, permits and invoices following standard business practices

devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot commercial photo images according to legal requirements

apply imaging skills to capture and optimise commercial photo images, in collaboration with others

process, catalogue and archive photo images in accordance with industry standards

package photo images for promotional purposes

evaluate own performance and creative products for future improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe styles and conceptual and aesthetic approaches as they apply to commercial photo images in a range of contexts

describe the features and capabilities of commercial photo imaging capture technologies

explain techniques to proof, optimise and process commercial photo images

outline work health and safety requirements when using commercial photo imaging equipment in various interior and exterior locations

describe key business and taxation practices associated with a commercial photo imaging practice

describe professional practice arrangements and codes of practice applicable to a commercial photographer.