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Evidence Guide: CUAPHI506 - Provide photographic portrait services

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAPHI506 - Provide photographic portrait services

What evidence can you provide to prove your understanding of each of the following citeria?

Plan portrait photo imaging services

  1. Research styles and conceptual and aesthetic approaches to photographic portraits
  2. Develop studio style for intended target audience
  3. Create work samples representative of studio style for marketing and promotional purposes
  4. Prepare pricing schedule, order forms, terms of trade and contracts
  5. Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice
  6. Promote and market portrait photo imaging services
Research styles and conceptual and aesthetic approaches to photographic portraits

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop studio style for intended target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create work samples representative of studio style for marketing and promotional purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare pricing schedule, order forms, terms of trade and contracts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote and market portrait photo imaging services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare for shoot

  1. Discuss and confirm with client creative aspects of shoot, product formats and pricing
  2. Assess shoot requirements and take test shots to refine approach
  3. Develop shoot management timelines, prepare equipment and confirm production team support where necessary
  4. Confirm with necessary parties access to locations and subjects
Discuss and confirm with client creative aspects of shoot, product formats and pricing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess shoot requirements and take test shots to refine approach

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop shoot management timelines, prepare equipment and confirm production team support where necessary

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm with necessary parties access to locations and subjects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Shoot and produce images

  1. Interact with client to capture photo images to agreed style, content and specifications
  2. Generate proof images and seek feedback from client on shoot progress and image selection
  3. Optimise images to agreed client specifications using industry standards
  4. Output optimised images or integrated presentation products to client specifications using agreed service suppliers
  5. Prepare invoice and deliver with completed creative product to client
Interact with client to capture photo images to agreed style, content and specifications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate proof images and seek feedback from client on shoot progress and image selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Optimise images to agreed client specifications using industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Output optimised images or integrated presentation products to client specifications using agreed service suppliers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare invoice and deliver with completed creative product to client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Wrap up and review shoot

  1. Check and reinstate equipment and shoot site to original condition
  2. Review client feedback and evaluate personal performance in shoot context
  3. Catalogue and archive optimised images or integrated presentation products according to industry standards
  4. Maintain contractual and financial records for business and taxation purposes
  5. Update work samples of domestic photo imaging services for self-promotion purposes
  6. Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot
Check and reinstate equipment and shoot site to original condition

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review client feedback and evaluate personal performance in shoot context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Catalogue and archive optimised images or integrated presentation products according to industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update work samples of domestic photo imaging services for self-promotion purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan portrait photo imaging services

1.1 Research styles and conceptual and aesthetic approaches to photographic portraits

1.2 Develop studio style for intended target audience

1.3 Create work samples representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market portrait photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats and pricing

2.2 Assess shoot requirements and take test shots to refine approach

2.3 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.4 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Interact with client to capture photo images to agreed style, content and specifications

3.2 Generate proof images and seek feedback from client on shoot progress and image selection

3.3 Optimise images to agreed client specifications using industry standards

3.4 Output optimised images or integrated presentation products to client specifications using agreed service suppliers

3.5 Prepare invoice and deliver with completed creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment and shoot site to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of domestic photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan portrait photo imaging services

1.1 Research styles and conceptual and aesthetic approaches to photographic portraits

1.2 Develop studio style for intended target audience

1.3 Create work samples representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market portrait photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats and pricing

2.2 Assess shoot requirements and take test shots to refine approach

2.3 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.4 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Interact with client to capture photo images to agreed style, content and specifications

3.2 Generate proof images and seek feedback from client on shoot progress and image selection

3.3 Optimise images to agreed client specifications using industry standards

3.4 Output optimised images or integrated presentation products to client specifications using agreed service suppliers

3.5 Prepare invoice and deliver with completed creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment and shoot site to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of domestic photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

interpret a brief and confirm requirements with client and other relevant personnel

arrange agreements, contracts, licences, permits and invoices following standard business practices

devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot portrait photo images according to legal requirements

apply imaging skills to capture and optimise portrait photo images, in collaboration with others

process, catalogue and archive photo images in accordance with industry standards

package photo images for promotional purposes

evaluate own performance and creative products for future improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe styles and conceptual and aesthetic approaches as they apply to portrait photo images in a range of contexts

describe the features and capabilities of portrait photo imaging capture technologies

explain techniques to proof, optimise and process portrait photo images

describe key business and taxation practices associated with a portrait photo imaging practice

describe professional practice arrangements and codes of practice applicable to a portrait photographer.