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Evidence Guide: CUAPHI508 - Provide wedding photo imaging services

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAPHI508 - Provide wedding photo imaging services

What evidence can you provide to prove your understanding of each of the following citeria?

Plan photo imaging for weddings

  1. Research styles and conceptual and aesthetic approaches to wedding photography
  2. Develop studio style for intended target audience
  3. Create sample albums and products representative of studio style for marketing and promotional purposes
  4. Prepare pricing schedule, order forms, terms of trade and contracts
  5. Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice
  6. Promote and market wedding photo imaging services
Research styles and conceptual and aesthetic approaches to wedding photography

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop studio style for intended target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create sample albums and products representative of studio style for marketing and promotional purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare pricing schedule, order forms, terms of trade and contracts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote and market wedding photo imaging services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare for shoot

  1. Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines
  2. Discuss with client assignment of copyright and licensing arrangements
  3. Negotiate and finalise contract, including payment plan arrangements
  4. Assess shoot requirements and take test shots to refine approach
  5. Develop shoot management timelines, prepare equipment and confirm production team support where necessary
  6. Confirm with necessary parties access to locations and subjects
Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Discuss with client assignment of copyright and licensing arrangements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate and finalise contract, including payment plan arrangements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess shoot requirements and take test shots to refine approach

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop shoot management timelines, prepare equipment and confirm production team support where necessary

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm with necessary parties access to locations and subjects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Shoot and produce images

  1. Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive
  2. Coordinate and work with shoot team if required
  3. Capture images within shoot context and respond efficiently to changed circumstances
  4. Generate proofs and samples, and liaise with client to finalise creative product content
  5. Optimise images and output creative products to agreed client specifications using industry standards
  6. Prepare content package and final invoice for client for collection and payment
Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate and work with shoot team if required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Capture images within shoot context and respond efficiently to changed circumstances

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate proofs and samples, and liaise with client to finalise creative product content

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Optimise images and output creative products to agreed client specifications using industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare content package and final invoice for client for collection and payment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Wrap up and review shoot

  1. Maintain working condition of equipment, studio and props
  2. Review client feedback and evaluate personal performance within shoot context
  3. Catalogue and archive optimised images or integrated presentation products according to industry standards
  4. Maintain contractual and financial records for business and taxation purposes
  5. Update work samples of wedding photo imaging services for marketing or promotional purposes
  6. Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot
Maintain working condition of equipment, studio and props

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review client feedback and evaluate personal performance within shoot context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Catalogue and archive optimised images or integrated presentation products according to industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update work samples of wedding photo imaging services for marketing or promotional purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan photo imaging for weddings

1.1 Research styles and conceptual and aesthetic approaches to wedding photography

1.2 Develop studio style for intended target audience

1.3 Create sample albums and products representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market wedding photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines

2.2 Discuss with client assignment of copyright and licensing arrangements

2.3 Negotiate and finalise contract, including payment plan arrangements

2.4 Assess shoot requirements and take test shots to refine approach

2.5 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.6 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive

3.2 Coordinate and work with shoot team if required

3.3 Capture images within shoot context and respond efficiently to changed circumstances

3.4 Generate proofs and samples, and liaise with client to finalise creative product content

3.5 Optimise images and output creative products to agreed client specifications using industry standards

3.6 Prepare content package and final invoice for client for collection and payment

4. Wrap up and review shoot

4.1 Maintain working condition of equipment, studio and props

4.2 Review client feedback and evaluate personal performance within shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of wedding photo imaging services for marketing or promotional purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan photo imaging for weddings

1.1 Research styles and conceptual and aesthetic approaches to wedding photography

1.2 Develop studio style for intended target audience

1.3 Create sample albums and products representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market wedding photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines

2.2 Discuss with client assignment of copyright and licensing arrangements

2.3 Negotiate and finalise contract, including payment plan arrangements

2.4 Assess shoot requirements and take test shots to refine approach

2.5 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.6 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive

3.2 Coordinate and work with shoot team if required

3.3 Capture images within shoot context and respond efficiently to changed circumstances

3.4 Generate proofs and samples, and liaise with client to finalise creative product content

3.5 Optimise images and output creative products to agreed client specifications using industry standards

3.6 Prepare content package and final invoice for client for collection and payment

4. Wrap up and review shoot

4.1 Maintain working condition of equipment, studio and props

4.2 Review client feedback and evaluate personal performance within shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of wedding photo imaging services for marketing or promotional purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

discuss and confirm requirements and costs with client

arrange contracts, agreements, insurances, licences, permits and invoices following standard business practices

devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot wedding photo images according to legal requirements

apply imaging skills to capture and optimise wedding photo images that meet industry standards

package wedding photo images as promotional samples

process, catalogue and archive photo images in accordance with industry standards

evaluate own performance and creative products for future improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe styles and conceptual and aesthetic approaches as they apply to wedding photo images in a range of contexts

describe the features and capabilities of wedding photo imaging capture technologies

explain techniques to proof, optimise and process wedding photo images

describe key business and taxation practices associated with a wedding photo imaging practice

describe professional practice arrangements and codes of practice applicable to a portrait photographer.