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Evidence Guide: CUAPHI511 - Make illustrative photo images for publication and display

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAPHI511 - Make illustrative photo images for publication and display

What evidence can you provide to prove your understanding of each of the following citeria?

Establish project requirements

  1. Evaluate requirements for range of illustrative photo imaging projects
  2. Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects
  3. Clarify sample layouts and other visual references with appropriate people
  4. Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects
  5. Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people
  6. Produce design concepts for creative products and confirm with relevant people
  7. Prepare terms and conditions and quotation for shoot, and check against initial estimate
  8. Confirm intellectual property arrangements and finalise agreement or contract with relevant people
Evaluate requirements for range of illustrative photo imaging projects

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Clarify sample layouts and other visual references with appropriate people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Produce design concepts for creative products and confirm with relevant people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare terms and conditions and quotation for shoot, and check against initial estimate

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Confirm intellectual property arrangements and finalise agreement or contract with relevant people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare for shoot

  1. Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements
  2. Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements
  3. Organise props, locations, talent, apparel and fashion accessories as required
  4. Evaluate shoot requirements and take test shots to refine technical and conceptual approach
  5. Develop shoot management schedule and make shoot preparations
  6. Liaise with associated professionals about publication or presentation arrangements
Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Organise props, locations, talent, apparel and fashion accessories as required

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate shoot requirements and take test shots to refine technical and conceptual approach

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop shoot management schedule and make shoot preparations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Liaise with associated professionals about publication or presentation arrangements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Shoot and produce images

  1. Capture high quality images to meet shoot objectives
  2. Alert relevant people to variations to shoot that may lead to additional charges
  3. Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection
  4. Optimise and output photo images to relevant specifications using industry formatting standards
  5. Prepare work for electronic or physical dispatch and presentation or publication
  6. Prepare invoice or account and deliver with completed images to relevant people
Capture high quality images to meet shoot objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Alert relevant people to variations to shoot that may lead to additional charges

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Optimise and output photo images to relevant specifications using industry formatting standards

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare work for electronic or physical dispatch and presentation or publication

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare invoice or account and deliver with completed images to relevant people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Wrap up and review shoot

  1. Check and reinstate equipment, shoot site and props to original condition
  2. Review any feedback and evaluate personal performance in shoot context
  3. Catalogue and archive photo images according to industry standards
  4. Maintain contractual and financial records for business and taxation purposes
  5. Update work samples of illustrative photo images for self-promotion purposes
  6. Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot
Check and reinstate equipment, shoot site and props to original condition

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review any feedback and evaluate personal performance in shoot context

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Catalogue and archive photo images according to industry standards

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Update work samples of illustrative photo images for self-promotion purposes

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish project requirements

1.1 Evaluate requirements for range of illustrative photo imaging projects

1.2 Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects

1.3 Clarify sample layouts and other visual references with appropriate people

1.4 Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects

1.5 Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people

1.6 Produce design concepts for creative products and confirm with relevant people

1.7 Prepare terms and conditions and quotation for shoot, and check against initial estimate

1.8 Confirm intellectual property arrangements and finalise agreement or contract with relevant people

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Organise props, locations, talent, apparel and fashion accessories as required

2.4 Evaluate shoot requirements and take test shots to refine technical and conceptual approach

2.5 Develop shoot management schedule and make shoot preparations

2.6 Liaise with associated professionals about publication or presentation arrangements

3. Shoot and produce images

3.1 Capture high quality images to meet shoot objectives

3.2 Alert relevant people to variations to shoot that may lead to additional charges

3.3 Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection

3.4 Optimise and output photo images to relevant specifications using industry formatting standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication

3.6 Prepare invoice or account and deliver with completed images to relevant people

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review any feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of illustrative photo images for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish project requirements

1.1 Evaluate requirements for range of illustrative photo imaging projects

1.2 Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects

1.3 Clarify sample layouts and other visual references with appropriate people

1.4 Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects

1.5 Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people

1.6 Produce design concepts for creative products and confirm with relevant people

1.7 Prepare terms and conditions and quotation for shoot, and check against initial estimate

1.8 Confirm intellectual property arrangements and finalise agreement or contract with relevant people

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Organise props, locations, talent, apparel and fashion accessories as required

2.4 Evaluate shoot requirements and take test shots to refine technical and conceptual approach

2.5 Develop shoot management schedule and make shoot preparations

2.6 Liaise with associated professionals about publication or presentation arrangements

3. Shoot and produce images

3.1 Capture high quality images to meet shoot objectives

3.2 Alert relevant people to variations to shoot that may lead to additional charges

3.3 Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection

3.4 Optimise and output photo images to relevant specifications using industry formatting standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication

3.6 Prepare invoice or account and deliver with completed images to relevant people

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review any feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of illustrative photo images for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

confirm requirements of project with client and other relevant personnel

calculate fees, and arrange agreements, contracts, licences, permits and invoices following standard business practices

organise photo imaging equipment, subjects and locations to shoot illustrative photo images according to legal requirements

apply photo imaging skills to produce illustrative photo images of a professional standard

process, catalogue and archive photo images in accordance with industry standards

package photo images for promotional purposes

evaluate own performance and creative products for improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

outline a range of applications for illustrative photo images

describe contemporary styles and conceptual and aesthetic approaches as they apply to the production of illustrative images in various industry contexts

describe professional practice arrangements as they apply to the illustration photographer

describe the features and capabilities of photo imaging capture technologies as they apply to illustrative photography

explain techniques for optimising images

explain intellectual property rights as they apply to illustrative works

outline systems to securely catalogue and archive photo images and business records.