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Evidence Guide: CUAPPM505 - Develop, implement and monitor program schedules

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUAPPM505 - Develop, implement and monitor program schedules

What evidence can you provide to prove your understanding of each of the following citeria?

Assess market requirements

  1. Analyse audience research and statistics to assess current performance of station’s program schedule
  2. Identify target audience requirements, markets and demographic parameters as basis for program scheduling
  3. Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives
  4. Document appropriate market research and consumer patterns in viewing or listening, as required
Analyse audience research and statistics to assess current performance of station’s program schedule

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify target audience requirements, markets and demographic parameters as basis for program scheduling

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Document appropriate market research and consumer patterns in viewing or listening, as required

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess current program schedule

  1. Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives
  2. Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares
  3. Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming
  4. Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives
  5. Evaluate potential for scheduling programs across a range of distribution and transmission channels
Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate potential for scheduling programs across a range of distribution and transmission channels

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Plan program schedules

  1. Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice
  2. Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets
  3. Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response
  4. Obtain sign-off on proposed schedule, as required for implementation
Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Obtain sign-off on proposed schedule, as required for implementation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Implement and monitor program schedules

  1. Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints
  2. Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets
  3. Modify program schedule as required in consultation with relevant personnel
Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Modify program schedule as required in consultation with relevant personnel

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Assess market requirements

1.1 Analyse audience research and statistics to assess current performance of station’s program schedule

1.2 Identify target audience requirements, markets and demographic parameters as basis for program scheduling

1.3 Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives

1.4 Document appropriate market research and consumer patterns in viewing or listening, as required

2. Assess current program schedule

2.1 Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives

2.2 Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares

2.3 Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming

2.4 Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives

2.5 Evaluate potential for scheduling programs across a range of distribution and transmission channels

3. Plan program schedules

3.1 Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice

3.2 Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets

3.3 Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response

3.4 Obtain sign-off on proposed schedule, as required for implementation

4. Implement and monitor program schedules

4.1 Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints

4.2 Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets

4.3 Modify program schedule as required in consultation with relevant personnel

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Assess market requirements

1.1 Analyse audience research and statistics to assess current performance of station’s program schedule

1.2 Identify target audience requirements, markets and demographic parameters as basis for program scheduling

1.3 Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives

1.4 Document appropriate market research and consumer patterns in viewing or listening, as required

2. Assess current program schedule

2.1 Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives

2.2 Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares

2.3 Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming

2.4 Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives

2.5 Evaluate potential for scheduling programs across a range of distribution and transmission channels

3. Plan program schedules

3.1 Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice

3.2 Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets

3.3 Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response

3.4 Obtain sign-off on proposed schedule, as required for implementation

4. Implement and monitor program schedules

4.1 Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints

4.2 Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets

4.3 Modify program schedule as required in consultation with relevant personnel

Evidence of the ability to:

analyse market research data and current program schedules, and assess implications for program schedule development

compile written and verbal reports, with particular emphasis on audience and program analysis and conclusions drawn

consult with key production and management staff, delivering clear briefings and presentations on scheduling issues, eliciting their views on the direction and nature of required programs, and collaborating on scheduling outcomes

draw on research and consultation, and develop program schedules that meet the needs of the television or radio station

implement agreed program schedules and monitor their performance.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain roles of different people involved in developing program schedules and how they interrelate

describe methodology used to identify and analyse audience markets and their characteristics

explain how ratings impact the development of program schedules

outline the impact of technological developments in relation to distribution of program content

discuss different ways of structuring program schedules

explain how program classifications and content standards are reflected in program scheduling.