Underpinning skills and knowledge
Assessment must include evidence of the following knowledge and skills:
sources of marketing-related information appropriate to the industry sector
basic research skills encompassing identification of sources, questioning and active listening to elicit information, note-taking, sorting and processing information
written and oral communication skills for conveying information clearly, concisely and coherently
general knowledge of the market for different types of products and services in the relevant industry context
ways in which different types of businesses present and promote products and services, relevant to the industry sector
formats and features of different types of promotional materials, and ways in which they can be produced
networking and distribution channels relevant to the industry sector
interpersonal skills particularly in relation to networking with industry colleagues
literacy skills sufficient to interpret a broad range of marketing information and material.
Linkages to other units
This unit has linkages to a range of other units, and combined assessment and or training with those units may be appropriate, for example:
CUEMAR03B - Undertake marketing activities.
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
general knowledge of marketing activities in the context of the relevant industry sector
research and communication skills to source and present information effectively.
Method and context of assessment
The assessment context must provide for:
practical demonstration of skills through completion of marketing-related tasks for a specific industry purpose
liaison with others to reflect the interpersonal aspects of this unit
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of promotional materials on which the candidate has worked
evaluation of material researched by the candidate in response to a particular need
oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).
Resource requirements
Assessment of this unit requires access to:
resources required for marketing activities.
Key competencies in this unit
Key competencies are built in to all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform
Level 2 = Administer and Manage
Level 3 = Design and Evaluate
Collecting, analysing and organising ideas and information (2)
Reviewing competitor information.
Communicating ideas and information (2)
Drafting a flyer to promote an event.
Planning and organising activities (2)
Organising meetings on marketing issues.
Working with others and in teams (1)
Liaising with supervisor to determine work requirements.
Using mathematical ideas and techniques (1)
Using budget information.
Solving problems (1)
Dealing with conflicting information.
Using technology (1)
Using the Internet for research.
Underpinning skills and knowledge
Assessment must include evidence of the following knowledge and skills:
sources of marketing-related information appropriate to the industry sector
basic research skills encompassing identification of sources, questioning and active listening to elicit information, note-taking, sorting and processing information
written and oral communication skills for conveying information clearly, concisely and coherently
general knowledge of the market for different types of products and services in the relevant industry context
ways in which different types of businesses present and promote products and services, relevant to the industry sector
formats and features of different types of promotional materials, and ways in which they can be produced
networking and distribution channels relevant to the industry sector
interpersonal skills particularly in relation to networking with industry colleagues
literacy skills sufficient to interpret a broad range of marketing information and material.
Linkages to other units
This unit has linkages to a range of other units, and combined assessment and or training with those units may be appropriate, for example:
CUEMAR03B - Undertake marketing activities.
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
general knowledge of marketing activities in the context of the relevant industry sector
research and communication skills to source and present information effectively.
Method and context of assessment
The assessment context must provide for:
practical demonstration of skills through completion of marketing-related tasks for a specific industry purpose
liaison with others to reflect the interpersonal aspects of this unit
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of promotional materials on which the candidate has worked
evaluation of material researched by the candidate in response to a particular need
oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).
Resource requirements
Assessment of this unit requires access to:
resources required for marketing activities.
Key competencies in this unit
Key competencies are built in to all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform
Level 2 = Administer and Manage
Level 3 = Design and Evaluate
Collecting, analysing and organising ideas and information (2)
Reviewing competitor information.
Communicating ideas and information (2)
Drafting a flyer to promote an event.
Planning and organising activities (2)
Organising meetings on marketing issues.
Working with others and in teams (1)
Liaising with supervisor to determine work requirements.
Using mathematical ideas and techniques (1)
Using budget information.
Solving problems (1)
Dealing with conflicting information.
Using technology (1)
Using the Internet for research.