Underpinning skills and knowledge
Assessment must include evidence of the following knowledge and skills:
role of research within the relevant industry sector and major research bodies
sources of research data within the relevant industry sector
typical research methodologies and the ways in which they are used within the relevant industry sector
types of technology use for research
report writing for the presentation of research data
methods of collating and analysing quantitative and qualitative data.
Linkages to other units
This unit has linkages to a range of other marketing and planning units, and combined assessment and or training with those units may be appropriate, for example:
THHGLE12B - Develop and manage marketing strategies
THTSMA01B - Co-ordinate the production of brochures and marketing materials.
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
conduct of research using appropriate techniques, methodologies and reporting
knowledge of a range of research techniques and methodologies.
Method and context of assessment
The assessment context must provide for:
practical demonstration of skills through the conduct of research for a specific project
interaction with others to reflect the consultative aspects of the unit.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
research project and report for an organisation, event or project
case studies to assess ability to apply methodologies to different situations
oral or written questioning to assess knowledge of research methodologies and sources of data
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment methods should closely reflect workplace demands and the needs of particular groups (eg people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).
Resource requirements
Assessment of this unit requires access to:
current industry research data.
Key competencies in this unit
Key competencies are built in to all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform
Level 2 = Administer and Manage
Level 3 = Design and Evaluate
Collecting, analysing and organising ideas and information (2)
Interpreting the results of a survey.
Communicating ideas and information (2)
Writing a report on the outcomes of research.
Planning and organising activities (2)
Organising interviews.
Working with others and in teams (2)
Consulting with specialists on research needs.
Using mathematical ideas and techniques (1)
Calculating results of quantitative research.
Solving problems (2)
Adjusting research methodologies in the light of experience.
Using technology (1)
Tabulating research results on computer.
Underpinning skills and knowledge
Assessment must include evidence of the following knowledge and skills:
role of research within the relevant industry sector and major research bodies
sources of research data within the relevant industry sector
typical research methodologies and the ways in which they are used within the relevant industry sector
types of technology use for research
report writing for the presentation of research data
methods of collating and analysing quantitative and qualitative data.
Linkages to other units
This unit has linkages to a range of other marketing and planning units, and combined assessment and or training with those units may be appropriate, for example:
THHGLE12B - Develop and manage marketing strategies
THTSMA01B - Co-ordinate the production of brochures and marketing materials.
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
conduct of research using appropriate techniques, methodologies and reporting
knowledge of a range of research techniques and methodologies.
Method and context of assessment
The assessment context must provide for:
practical demonstration of skills through the conduct of research for a specific project
interaction with others to reflect the consultative aspects of the unit.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
research project and report for an organisation, event or project
case studies to assess ability to apply methodologies to different situations
oral or written questioning to assess knowledge of research methodologies and sources of data
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment methods should closely reflect workplace demands and the needs of particular groups (eg people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).
Resource requirements
Assessment of this unit requires access to:
current industry research data.
Key competencies in this unit
Key competencies are built in to all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform
Level 2 = Administer and Manage
Level 3 = Design and Evaluate
Collecting, analysing and organising ideas and information (2)
Interpreting the results of a survey.
Communicating ideas and information (2)
Writing a report on the outcomes of research.
Planning and organising activities (2)
Organising interviews.
Working with others and in teams (2)
Consulting with specialists on research needs.
Using mathematical ideas and techniques (1)
Calculating results of quantitative research.
Solving problems (2)
Adjusting research methodologies in the light of experience.
Using technology (1)
Tabulating research results on computer.