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Evidence Guide: CUFPPM501A - Develop and monitor program schedules

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUFPPM501A - Develop and monitor program schedules

What evidence can you provide to prove your understanding of each of the following citeria?

Assess market requirements

  1. Analyse audience research and statistics to assess current performance of station's program schedule
  2. Identify target audience requirements, markets and demographic parameters as the basis for program scheduling
  3. Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster's policies and objectives
  4. Document appropriate market research and consumer patterns in viewing or listening as required
Analyse audience research and statistics to assess current performance of station's program schedule

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify target audience requirements, markets and demographic parameters as the basis for program scheduling

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster's policies and objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document appropriate market research and consumer patterns in viewing or listening as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess current program schedule

  1. Assess current program inventory and types and suggest additions or variations to it in order to meet broadcaster's policies and objectives more effectively
  2. Assess performance indicators of current scheduling to determine strategies to increase or consolidate audience shares
  3. Evaluate market segments already catered for in the current schedule and identify market segments that may require additional or new programming
  4. Assess program schedule in terms of revenue performance and return on investment where applicable, according to station policies and objectives
  5. Consider strategies for scheduling programs across a range of distribution and transmission channels
Assess current program inventory and types and suggest additions or variations to it in order to meet broadcaster's policies and objectives more effectively

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess performance indicators of current scheduling to determine strategies to increase or consolidate audience shares

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate market segments already catered for in the current schedule and identify market segments that may require additional or new programming

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess program schedule in terms of revenue performance and return on investment where applicable, according to station policies and objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider strategies for scheduling programs across a range of distribution and transmission channels

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan program schedules

  1. Devise program schedules that achieve desired audience shares in line with station requirements, policies and codes of practice
  2. Ensure program schedules maximise audience flows and audience demographic targets
  3. Consider program scheduling decisions in terms of audience appeal, interest and variety
  4. Ensure programs have appropriate weighting according to required impact and response
  5. Obtain sign-off on implementing proposed schedules as required
Devise program schedules that achieve desired audience shares in line with station requirements, policies and codes of practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure program schedules maximise audience flows and audience demographic targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider program scheduling decisions in terms of audience appeal, interest and variety

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure programs have appropriate weighting according to required impact and response

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain sign-off on implementing proposed schedules as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor program schedules

  1. Monitor, evaluate and assess program schedules on a continuing basis to ensure they continue to meet audience targets
  2. Modify program schedules as required in consultation with relevant personnel
Monitor, evaluate and assess program schedules on a continuing basis to ensure they continue to meet audience targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Modify program schedules as required in consultation with relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

development of at least two program schedules that meet the needs of a television or radio station

well-developed communication and organisational skills

ability to analyse and draw conclusions from a range of research materials

collaborative approach to work.

Context of and specific resources for assessment

Assessment must ensure:

access to relevant program inventories or to ratings and market research

availability of a range of audience profiles as targets for program schedules

access to appropriate learning and assessment support when required

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance

evaluation of program schedules developed by the candidate, including discussion with candidate about the process followed to develop and monitor the schedules

written or oral questioning to test knowledge as listed in the required skills and knowledge section of this unit.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUFPPM402A Manage radio playlists

CUFRES401A Conduct research.

Required Skills and Knowledge

Required skills

well-developed analytical and literacy skills sufficient to:

interpret market research data and findings

assess the implications of ratings information

evaluate the effectiveness of programs

communication and teamwork skills sufficient to:

deliver clear briefings and presentations on scheduling issues

liaise with a wide range of production and management staff

compile written and verbal reports, with particular emphasis on audience and program analysis

initiative and enterprise sufficient to:

generate a range of scheduling options to meet audience and station needs

contribute to the development of long-term strategic goals for the organisation

technical skills sufficient to operate industry-standard scheduling software

visual and aural discrimination skills sufficient to determine an appropriate mix and sequencing for programs

numeracy skills sufficient to interpret budgets and cost estimates

Required knowledge

industry knowledge, including:

audience markets and their characteristics

technological developments in relation to the distribution of content

ratings

ways of structuring program schedules

program classification and content standards

OHS standards as they relate to working for periods of time on computers

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Program schedules may include:

commercial advertising

community announcements

competitions

front and back sells

general programs

liners

music

news and weather breaks

station identification

station imaging and branding

trailers.

Target audience requirements may include:

attraction

full coverage

key points

understanding.

Relevant personnel may include:

agencies

archives

copyright agencies

departmental heads

marketing staff

presenters

program acquisitions' staff

ratings personnel

researchers

specialist program makers

station managers

transmission staff.

Policies and objectives may include:

broadcast codes of practice

broadcast standards

ethical standards

indigenous law and protocols

station policies.

Program inventory and types may include:

advertisements/commercials

arts and review

comedy

cooking shows

documentary

drama

education

forum or panel

game shows

interviews

lifestyle

live

music

news and current affair

political satire

religion

sport

talkback

youth, children and adult.

Performance indicators may include:

audience demographics

audience feedback

focus groups

market research

presenter profiles

press coverage

ratings

revenue figures.

Distribution and transmission channels may include:

AM or FM transmission

broadband

closed circuit television

fixed line or point to point

interactive media

microwave links

mobile telephones

personal digital assistants (PDAs)

podcasts

satellite.