Write content for a range of media Evidence Guide

NTISthis.com

Evidence Guide: CUFWRT301A - Write content for a range of media

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

CUFWRT301A - Write content for a range of media

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare to write content

Identify production requirements for content with relevant personnel and according to organisational procedures
Identify purpose of content and other factors that have implications for the way content will be written
Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required
Use a range of additional sources to find information where there are perceived gaps in text-based content
Identify needs and perspectives of target users and audience with reference to a range of user data
Generate a range of ideas relevant to purpose of the content to be written
In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles

Identify production requirements for content with relevant personnel and according to organisational procedures

Completed
Date:

Teacher:

Evidence:

Identify purpose of content and other factors that have implications for the way content will be written

Completed
Date:

Teacher:

Evidence:

Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required

Completed
Date:

Teacher:

Evidence:

Use a range of additional sources to find information where there are perceived gaps in text-based content

Completed
Date:

Teacher:

Evidence:

Identify needs and perspectives of target users and audience with reference to a range of user data

Completed
Date:

Teacher:

Evidence:

Generate a range of ideas relevant to purpose of the content to be written

Completed
Date:

Teacher:

Evidence:

In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles

Completed
Date:

Teacher:

Evidence:

Draft content

Classify, structure and sequence content so that it is easy to read or navigate
Draft content using writing and communication principles
Draft content using writing techniques appropriate to purpose of the content
Provide captions or descriptions for media assets as required
Apply presentation techniques to enhance readability
Refine and redraft content until it meets creative requirements
Proofread content and conduct readability tests if appropriate
Submit final draft to relevant personnel for consideration and review

Classify, structure and sequence content so that it is easy to read or navigate

Completed
Date:

Teacher:

Evidence:

Draft content using writing and communication principles

Completed
Date:

Teacher:

Evidence:

Draft content using writing techniques appropriate to purpose of the content

Completed
Date:

Teacher:

Evidence:

Provide captions or descriptions for media assets as required

Completed
Date:

Teacher:

Evidence:

Apply presentation techniques to enhance readability

Completed
Date:

Teacher:

Evidence:

Refine and redraft content until it meets creative requirements

Completed
Date:

Teacher:

Evidence:

Proofread content and conduct readability tests if appropriate

Completed
Date:

Teacher:

Evidence:

Submit final draft to relevant personnel for consideration and review

Completed
Date:

Teacher:

Evidence:

Finalise content

Incorporate feedback from relevant personnel into final content
Submit content by agreed deadline according to organisational procedures
Note areas for improvement in own area of responsibility and take action accordingly

Incorporate feedback from relevant personnel into final content

Completed
Date:

Teacher:

Evidence:

Submit content by agreed deadline according to organisational procedures

Completed
Date:

Teacher:

Evidence:

Note areas for improvement in own area of responsibility and take action accordingly

Completed
Date:

Teacher:

Evidence:

Assessed

Teacher: ___________________________ Date: _

Signature: ________________________________________________

Comments:

Instructions to Assessors

Evidence Guide


The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential: application of the principles of writing and communication to content written for a range of purposes content written in a way that engages the target audience sound knowledge of grammar and punctuation collaborative approach to work ability to work under pressure and meet deadlines.
Context of and specific resources for assessment	Assessment must ensure: practical demonstration of skills by writing a range of content within timeframes typical in an industry context access to: word processing software variety of information sources access to appropriate learning and assessment support when required use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance evaluation of content written by the candidate in response to a range of briefs written or oral questioning to test knowledge as listed in the required skills and knowledge section of this unit.
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CUFPPM301A Plan and prepare programs CUFRES201A Collect and organise content for broadcast or publication CUFWRT302A Write simple stories.

Required Skills and Knowledge

Required skills

communication, teamwork and literacy skills sufficient to:

interpret and clarify written or verbal instructions

write content in a style appropriate to target users and audience

communicate information to specific audiences

structure text-based content effectively for target audiences and delivery format

work collaboratively in a team environment - both independently on assignment and under direction

respond positively to constructive feedback

conceptual skills sufficient to generate a range of text-based content ideas in response to a brief

technical skills sufficient to:

proficiently use word processing tools

check and proofread written content using manual and automated systems

self-management and planning skills sufficient to:

prioritise work tasks

source information and reference material in a timely fashion

meet deadlines

seek expert assistance when problems arise

Required knowledge

industry knowledge, including:

roles and responsibilities of project team members

issues and challenges that arise when writing content

understanding the way readers scan and read written material

writing and communication principles for the relevant medium

writing and presentation techniques for the relevant medium

sound knowledge of grammar and punctuation

media laws sufficient to identify defamation and obscenity and seek expert advice on issues that could lead to legal action

OHS as it relates to working for periods of time on computers

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Production requirements may include:	availability of staff budget confidentiality contractual copyright deadlines duration of items for on-air presentation editing process intellectual property location number of content items schedule specified number of words station procedures.
Content may include:	community service announcements copy for interactive media products copy for newsletters or other print media intros, outros and back announcements items for wikis news and current affairs items for community broadcasting on-air presentation material sponsorship announcements surveys: online print telephone polling.
Relevant personnel may include:	asset creators authors broadcasters clients content experts directors editors graphic designers information architects other writers producers program managers programmers volunteers' coordinators other technical/specialist staff.
Purposes may include:	audio and visual presentations educational informational marketing networking: social corporate promotional.
Factors may include:	delivery platform for interactive media content, including: internet CD DVD games console kiosk mobile telephone personal digital assistant (PDA) target audience characteristics type of program or product: lifestyle chat and interview talkback news current affairs music interactive game website.
Text-based content may include:	actual events articles documents dramatic material education and training texts interviews manuals news sources press releases publications.
Sources may include:	actual events colleagues commercial enterprises federal, state and local government departments fiction imagination industry associations and organisations industry practitioners and technical experts internet life experience media outlets organisational policies and procedures personal observations and experience publications: reference books newsletters and magazines specialist technical journals bulletins, press releases and letters manufacturer handbooks, manuals and promotional material.
User data may include:	audience research compiled by external bodies, such as the Australian Bureau of Statistics focus groups personas profiles site feedback site metrics surveys.
Writing styles may include:	conversational dialogue dramatic formal humorous journalistic plain English whimsical.
Writing principles may include:	clear and meaningful concise consistent style correct grammar, punctuation and spelling factually accurate logical order.
Communication principles may include:	communicates the message conveys meaning encourages feedback and interaction meets audience requirements promotes two-way conversation.
Writing techniques may include:	applying the inverted pyramid avoiding clichÃ©s, jargon and slang choosing appropriate words crafting paragraphs crafting sentences creating relevant hyperlinks by using accessible wording to link internal and external content cutting verbiage employing active voice using plain English using the 5 Ws: who, what, when, where and why writing visually for an auditory medium.
Media assets may include:	2D animations 3D animations audio graphics photos video.
Presentation techniques may include:	abstracts blurbs bullet and numbered lists captions formatting headings and subheadings hyperlinks typography.
Readability tests include:	Flesch-Kinnaid index Gunning Fog index W3C Accessibility standards as they apply to text-based content for interactive media.

NTISthis.com

Evidence Guide: CUFWRT301A - Write content for a range of media

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

CUFWRT301A - Write content for a range of media

Prepare to write content

Draft content

Finalise content

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

Instructions to Assessors

Teacher: ___________________________ Date: _