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Evidence Guide: CULEVP502A - Develop and implement exhibition interpretive strategies

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Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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CULEVP502A - Develop and implement exhibition interpretive strategies

What evidence can you provide to prove your understanding of each of the following citeria?

Define communication needs

  1. Analyse overall exhibition concepts to determine broad parameters for interpretive strategies
  2. Review relevant exhibition documentation to inform strategy development
  3. Source relevant information on audience profile and research their characteristics and needs
  4. Establish links between audiences, concepts and proposed storylines and themes
  5. Consult with appropriate stakeholders to confirm communication needs
Analyse overall exhibition concepts to determine broad parameters for interpretive strategies

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review relevant exhibition documentation to inform strategy development

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Source relevant information on audience profile and research their characteristics and needs

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Establish links between audiences, concepts and proposed storylines and themes

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consult with appropriate stakeholders to confirm communication needs

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare interpretive strategies

  1. Document aspects of interpretive strategies based on analysis and consultation and according to organisational policies and procedures
  2. Develop options and approaches to take account of audience needs, overall objectives, operational constraints and the principles of universal access
  3. Refine strategies through testing and challenging ideas and feedback from colleagues
  4. Identify and source specialist advice where required
  5. Prepare strategies in an appropriate format
  6. Communicate strategies to relevant colleagues and stakeholders
Document aspects of interpretive strategies based on analysis and consultation and according to organisational policies and procedures

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop options and approaches to take account of audience needs, overall objectives, operational constraints and the principles of universal access

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Refine strategies through testing and challenging ideas and feedback from colleagues

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and source specialist advice where required

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare strategies in an appropriate format

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Communicate strategies to relevant colleagues and stakeholders

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Oversee implementation of interpretive strategies

  1. Participate in the organising of resources for development of materials to support the interpretive strategy
  2. Monitor the production of materials and suggest adjustments to ensure objectives are achieved
  3. Facilitate holistic approach through ongoing consultations with other exhibition personnel
Participate in the organising of resources for development of materials to support the interpretive strategy

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor the production of materials and suggest adjustments to ensure objectives are achieved

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Facilitate holistic approach through ongoing consultations with other exhibition personnel

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate interpretive strategies

  1. Establish appropriate evaluation mechanisms with relevant stakeholders
  2. Use agreed evaluation mechanisms to assess the success of interpretive strategies
  3. Share knowledge gained from evaluation with colleagues
Establish appropriate evaluation mechanisms with relevant stakeholders

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use agreed evaluation mechanisms to assess the success of interpretive strategies

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Share knowledge gained from evaluation with colleagues

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

develop, implement and evaluate interpretive strategies for exhibition concepts that meet audience and organisational needs

apply detailed knowledge of different interpretive strategies and mechanisms within an exhibition context.

Context of and specific resources for assessment

Assessment must ensure:

involvement of, and interaction with, an exhibition team to reflect the collaborative nature of the development process

access to:

an exhibition concept or idea for which an interpretive strategy can be developed

resources required to produce interpretive support materials.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance

evaluation of exhibitions for which the candidate has developed the interpretive strategy

evaluation of candidate’s ability to develop and adapt options and approaches for different collection or exhibition scenarios

review of an interpretive strategy presentation.

Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CULEVP504A Develop exhibition concepts.

Required Skills and Knowledge

Required skills

communication skills to:

consult with stakeholders

discuss complex ideas

initiative and enterprise skills to:

contribute creative ideas

evaluate the success of interpretive strategies

literacy skills to:

read and interpret information

use appropriate documentation and presentation formats

write content for the interpretive strategy

numeracy skills to:

allocate and manage resources

track expenditure

planning and organising skills to:

develop integrated and operationally realistic exhibition interpretive strategies

implement interpretive strategies

problemsolving skills to:

address challenges and issues associated with exhibition interpretive strategies

reduce costs and wastage

analyse links between audience and concept

research skills to identify and analyse a wide range of information sources

self-management skills to:

prioritise work tasks and meet deadlines

follow workplace procedures

teamwork skills to:

work cooperatively with colleagues

seek feedback on interpretive strategies.

Required knowledge

roles of different people involved in the exhibition development process and how these interrelate

purpose of an exhibition interpretive strategy and its impact on all aspects of exhibition development and implementation

exhibition development concepts, including:

themes

sub-themes

storylines

interpretation

principles of interpretation at a detailed level

processes for drawing links between collections, audience needs and interpretive approaches

commonly used interpretive approaches, including specific techniques and technical issues associated with their use

copyright, moral rights and intellectual property legislation and issues that impact on exhibition interpretive strategies

cultural protocols relevant to the development of interpretive strategies, including those for exhibitions of Aboriginal or Torres Strait Islander material

principles of universal access and different audience communication needs, including potential specific needs

organisational policies and procedures.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Exhibitions may be held in different contexts and environments, and may include:

corporate events

festivals

galleries

libraries

museums

online

permanent

temporary

theme parks

travelling

virtual

visitor attractions.

Audience profile may relate to:

age

cultural preferences

cultural diversity

educational level

familiarity with collection

gender

special interest.

Linksmay relate to:

appropriateness of different technologies

educational issues

issues, such as:

cultural

emotional

political

social

preferred learning styles

special needs considerations.

Stakeholders may include:

artists

boards of management

colleagues

conservators

cultural groups associated with exhibitions

curators

customers

designers

donors

education officers

exhibition construction specialists

local authorities

local community members

management

organising committees

performers

technical specialists.

Aspects of interpretive strategies may include:

access issues

artist performance

audio and audiovisual

interactive elements

labels

live interpretation

online

physical display

promotional materials, such as:

brochures

tickets

posters

publications

story telling

virtual.

Options and approaches may relate to use of:

audio

charts

colours

diagrams

fonts

grammar and style

graphics

interactive

maps

photographs

pictorial depictions

signs

text

typefaces

video.

Specialist advice may relate to:

audience needs

construction

graphic design

interactive and multimedia design

learning styles

printing

public relations

technology.

Appropriate format may be:

animation

assistive technology format

audio

digital image

drawing

electronic presentation

graphic format

model

photograph

plan

printed report

verbal description

video.

Resourcesmay be internal or external and could include:

budgetary allocation

equipment

materials, such as papers

specialist practitioners

tools.

Evaluation mechanisms may be formative or summative and may include:

financial success

focus groups

informal customer or staff feedback

interviews

media recognition indicators, such as:

number of articles in newspapers

number of media interviews

observation

participation and attendance levels

patterns of usage or attendance

surveys.