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Evidence Guide: CUVGRD401A - Research and apply graphic design techniques

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVGRD401A - Research and apply graphic design techniques

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret graphic design briefs

  1. Interpret the specifications of graphic design briefs
  2. Take user or client requirements into account when making decisions about graphic design work
  3. Clarify issues about specifications, parameters and constraints with relevant people as required
  4. Research and evaluate information pertinent to briefs
Interpret the specifications of graphic design briefs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Take user or client requirements into account when making decisions about graphic design work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clarify issues about specifications, parameters and constraints with relevant people as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and evaluate information pertinent to briefs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organise resources

  1. Identify resources required for graphic design work, including work space, materials, tools and equipment
  2. Prepare and care for resources according to requirements
  3. Follow storage and inventory procedures
Identify resources required for graphic design work, including work space, materials, tools and equipment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and care for resources according to requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Follow storage and inventory procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Test graphic design approaches

  1. Produce preliminary visual representations
  2. Identify possible design approaches and establish criteria for selecting final approach
  3. Select materials, tools and equipment and test approaches and techniques
  4. Evaluate testing processes against criteria and select the approach that best meets the requirements of briefs
  5. Critique own work and seek feedback as required
  6. Refine and document the design approach based on testing and evaluation
Produce preliminary visual representations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify possible design approaches and establish criteria for selecting final approach

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select materials, tools and equipment and test approaches and techniques

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate testing processes against criteria and select the approach that best meets the requirements of briefs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Critique own work and seek feedback as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine and document the design approach based on testing and evaluation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce graphic design work

  1. Create graphic designs using selected approach
  2. Respond positively to feedback and refine graphic design work as required
  3. Present finished work within agreed work parameters
Create graphic designs using selected approach

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Respond positively to feedback and refine graphic design work as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present finished work within agreed work parameters

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

produce multiple examples of graphic design work that meet the requirements of briefs

demonstrate a command of selected graphic design techniques.

Context of and specific resources for assessment

Assessment must ensure access to:

briefs on which to base graphic design work

equipment and tools used to produce graphic design work.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of graphic designs produced by the candidate

questioning and discussion about the candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBDES401A Generate design solutions

BSBDES402A Interpret and respond to a design brief.

Required Skills and Knowledge

Required skills

communication skills to engage with others about approaches to graphic design work

initiative and enterprise skills to experiment with graphic design techniques to produce effects that enhance the final product

learning skills to refine and improve a range of techniques

literacy skills to interpret design briefs and research information to support graphic design work

numeracy skills to work with technical issues, such as layouts and image resolution

self-management and planning skills to plan graphic design work

technical skills to evaluate, adapt and integrate a range of graphic design techniques

technology skills to use a range of digital imaging and design software.

Required knowledge

role of experimentation in developing and refining graphic design work

work and ideas of other graphic designers

formal elements and principles of design and their application to graphic design

techniques, materials, tools and equipment used in graphic design

types of graphic design briefs

history and theory of graphic design

intellectual property issues and legislation and their relevance to graphic design

OHS requirements for graphic design work.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specifications may refer to:

audience

medium

purpose

style.

Briefs are usually prepared by a commissioning body or organisation and may be:

diagrammatic

verbal

visual

written.

Graphic design work may be:

advertising

annual reports

banners

book designs

corporate presentations

corporate stationery

invitation

logos

posters

visual merchandising

web design.

Parameters and constraintsmay refer to:

considerations, such as:

client’s organisational background

legal

contractual

ethical

copyright

health and safety

subject matter

cost

material characteristics

product characteristics and statistics

quantity

technology

timeframe.

Relevant people may include:

clients

colleagues

industry practitioners

managers

mentors

supervisors.

Work space needs may include:

drafting table

electronic equipment

lighting and power requirements

process-specific needs.

Materials may include:

board

drawing implements

fabrics

inks

metal surfaces

perspex

range of papers of differing weights and textures

wet mediums

wood.

Tools and equipment may include:

computer

digital camera

drafting table and equipment

hand tools

light box

nibs and pens

printer

projection equipment and screens

range of brushes, including air brushes

scanner

scrapers

software

spatulas

sponges

spray cans

spray guns

storage devices.

Preliminary visual representations may involve:

computer-aided drawing

sketching

technical drawing.

Approaches may encompass:

aesthetic considerations

choice of medium and materials

design solutions

parameters of the brief.

Criteria may include:

access to materials, tools and equipment required for graphic design

access to specialist support services

consistency with briefs

ease of application of techniques

personal affinity with medium and materials.

Strategies to test techniques may involve:

exploring techniques by making practice pieces, test pieces, mock-ups or samples

testing materials and their application.

Techniques may include:

digital imaging

handbuilding:

displays

installations

mock-ups

hand drawn illustration

lettering

preparing work for printing processes.

Process followed to refine the design approach may involve:

adjustment to content

adjustment to take account of elements and principles of design

adjustment to use extended capabilities of techniques.

Process used to document the approach may involve:

final drawings

illustrations

photographs

plans

written rationale or description.