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Evidence Guide: CUVGRD503A - Produce typographic design solutions

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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CUVGRD503A - Produce typographic design solutions

What evidence can you provide to prove your understanding of each of the following citeria?

Research type as visual communication

  1. Research the history, theory and practice of typography and its application to design practice
  2. Evaluate the ways that fashions in typography have affected commercial design practice
  3. Evaluate current typography trends and their implications for professional practice
Research the history, theory and practice of typography and its application to design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the ways that fashions in typography have affected commercial design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate current typography trends and their implications for professional practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse design needs

  1. Confirm communication objectives based on the design brief and consultation with relevant people as required
  2. Evaluate design brief specifications
  3. Source and evaluate other information pertinent to design brief
Confirm communication objectives based on the design brief and consultation with relevant people as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate design brief specifications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Source and evaluate other information pertinent to design brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop ideas for typographic solutions

  1. Assess typographic options in the context of the brief
  2. Identify and access sources of information and ideas about type to inform work
  3. Experiment with different type fonts, faces and styles to determine suitability
  4. Explore the creation of type through hand drawing and a range of media based on the needs of the brief
  5. Consider the impact of the delivery platform and any production issues on type selection
  6. Evaluate and select typographic approaches for their potential to meet the communication need
  7. Produce and present visual representations of design ideas and confirm as required
Assess typographic options in the context of the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and access sources of information and ideas about type to inform work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Experiment with different type fonts, faces and styles to determine suitability

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore the creation of type through hand drawing and a range of media based on the needs of the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider the impact of the delivery platform and any production issues on type selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and select typographic approaches for their potential to meet the communication need

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce and present visual representations of design ideas and confirm as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manipulate and integrate type

  1. Apply a detailed knowledge of type fundamentals to explore options for type design
  2. Use advanced technical features of software with skill and confidence to manipulate and arrange type
  3. Explore different ways of integrating type within the design
  4. Identify and resolve technical problems based on developing expertise
Apply a detailed knowledge of type fundamentals to explore options for type design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use advanced technical features of software with skill and confidence to manipulate and arrange type

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore different ways of integrating type within the design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and resolve technical problems based on developing expertise

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate type within the overall design

  1. Realise the design solution by working with the fundamental elements and principles of design
  2. Integrate other visual design components into layouts
  3. Explore ways of integrating all elements of the design
  4. Realise a final design where the approach to type supports key communication objectives
  5. Establish and follow protocols for saving, exporting and storing work
Realise the design solution by working with the fundamental elements and principles of design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate other visual design components into layouts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore ways of integrating all elements of the design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Realise a final design where the approach to type supports key communication objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and follow protocols for saving, exporting and storing work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate typographic design solutions

  1. Evaluate typography from both a functional and aesthetic perspective in the context of the overall design
  2. Evaluate the chosen solution and its potential to inform future work
Evaluate typography from both a functional and aesthetic perspective in the context of the overall design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the chosen solution and its potential to inform future work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

select, develop and manipulate type with a high level of technical proficiency using industry-current software programs

effectively integrate the elements and principles of design into typography work

develop typography that supports the overall visual communication objective

create multiple pieces of professional standard typography in response to a brief.

Context of and specific resources for assessment

Assessment must ensure access to:

industry-current technologies used in graphic design.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

group peer review of typography produced by the candidate

evaluation of audience response to typography produced by the candidate

evaluation of processes used by the candidate to develop the work

evaluation of technical aspects of the designs

direct observation of work in progress, including use of software tools

evaluation of a candidate’s visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVGRD502A Produce graphic designs for 2-D and 3-D applications.

Required Skills and Knowledge

Required skills

communication skills to liaise and collaborate with others about work requirements

critical thinking and analytical skills to:

interpret and respond to a typographic design brief

evaluate information from a wide range of sources to develop ideas for typography

initiative and enterprise skills to consider new and different ways of achieving required design outcomes

literacy skills to interpret technical information associated with using software programs at an advanced level

planning and organising skills to develop and monitor a logical workflow for the technical design process

problem-solving skills to identify and resolve technical and conceptual issues with typography

numeracy skills to use numerical aspects of software programs

self-management and planning skills to plan and coordinate own work

technology skills to:

use the advanced features of a range of industry-current software programs

manage files and file formats.

Required knowledge

features and formats of graphic design briefs, particularly in relation to typography

sources of information on typography and the range of typography options available to the graphic designer

fundamentals of typography construction and use

elements and principles of design and their application to typography

interrelationships between text and visuals and the role of typography in the overall design solution

current range of software programs available to graphic designers and their advanced features

opportunities and constraints of different technologies

manual typography techniques

different delivery platforms for graphic design work and the technical constraints and considerations these impose

intellectual property issues and legislation to be considered in the context of graphic design work

sustainability considerations for graphic design practice

OHS requirements as they apply to the use of computer and keyboard for periods of time.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

History, theory and practice may relate to:

historical examples, such as:

Egyptian hieroglyphics

Trajan column

Gutenberg bible

Bauhaus typography

origins of type

relationship with printing technologies

work of particular typographers.

Fashions in typography may relate to:

availability

generational engagement with type

impact of technology.

Communication objectivesmay be to:

challenge

compare

contrast

entertain

inform

inspire

motivate

persuade.

Design briefsmay be:

diagrammatic

verbal

visual

written.

Specificationsmay relate to:

cost

delivery platform

environmental sustainability

material characteristics

quantity

technical requirements

technology

timeframe.

Other information pertinent to design briefmay relate to:

client’s organisational background

conflicting demands

considerations, such as:

contractual

copyright

ethical

legal

health and safety considerations

historical information

product characteristics and statistics

style considerations

subject matter.

Typographic optionsmay be:

computer-based

collage

traditional/manual

type:

faces

fonts

styles.

Sources of information and ideas about type may include:

art and design texts

built environment

internet

natural environment

other design work.

Delivery platform may be:

digital:

CD

internet

personal digital assistant (PDA)

phone

print.

Production issuesmay relate to:

cost

quality required

number to be produced

readability of fonts at different scales

use of existing client fonts as described in brief

use of existing client colour palette as described in brief.

Visual representationsmay be:

computer-aided drawing

mock-ups

models

presentations

sketching

technical drawings.

Type fundamentals may relate to:

anatomy of type

classifications

grids

parts of the letterform

type family

typographic syntax:

letter

line

visual hierarchy

word.

Software may include applications for:

page layout (e.g. InDesign or Quark)

raster image manipulation (e.g. Photoshop)

vector image production (e.g. Illustrator or FreeHand)

web interactivity and animation (e.g. Macromedia Suite).

Elements and principles relate to:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

positive and negative space

proportion

proximity

repetition

rhythm

shape

simplicity or complexity

subordination

texture

unity.

Other visual design components may include:

bitmap images

charts

graphics

vector graphics.