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Evidence Guide: CUVGRD506A - Develop graphic design practice to meet industry needs

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVGRD506A - Develop graphic design practice to meet industry needs

What evidence can you provide to prove your understanding of each of the following citeria?

Develop an industry focus for design practice

  1. Establish the current and potential range of professional opportunities for graphic design practice
  2. Determine key professional relationships for graphic designers
  3. Evaluate ways that graphic designers do business and the business practices they use
  4. Engage with industry networks and sources as part of a developing professional practice
Establish the current and potential range of professional opportunities for graphic design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine key professional relationships for graphic designers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate ways that graphic designers do business and the business practices they use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage with industry networks and sources as part of a developing professional practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Address key legal and safety requirements for graphic design practice

  1. Evaluate key legal considerations for graphic design practice
  2. Build safe work practices into all graphic design work according to relevant legislation and standards
  3. Practise work in ways that take account of intellectual property issues in graphic design practice
Evaluate key legal considerations for graphic design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Build safe work practices into all graphic design work according to relevant legislation and standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Practise work in ways that take account of intellectual property issues in graphic design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and evaluate graphic design trends

  1. Source information on local and global graphic design trends using formal and informal research strategies
  2. Assess the ways in which industry practice may change in response to different trends
  3. Evaluate emerging convergence and connections between graphic design and other professions and industries
Source information on local and global graphic design trends using formal and informal research strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the ways in which industry practice may change in response to different trends

Completed
Date:

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Evaluate emerging convergence and connections between graphic design and other professions and industries

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop skills to meet trends

  1. Analyse the impact of current and emerging trends on the skills needed by graphic designers
  2. Interrogate trends in terms of their impact on fundamental skills and professional tools
  3. Take action to address the need for own skills development
Analyse the impact of current and emerging trends on the skills needed by graphic designers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interrogate trends in terms of their impact on fundamental skills and professional tools

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Take action to address the need for own skills development

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop own response to changing trends and technologies

  1. Assess the implications and consequences of graphic design trends on own work
  2. Use critical analysis to identify creative or commercial opportunities presented by emerging trends
  3. Develop systems and habits to identify and respond to industry trends
  4. Refine approaches to work in the context of current and emerging trends
Assess the implications and consequences of graphic design trends on own work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use critical analysis to identify creative or commercial opportunities presented by emerging trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop systems and habits to identify and respond to industry trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine approaches to work in the context of current and emerging trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

use a range of professional graphic design business practices in a work project

undertake coherent and relevant research into current and emerging graphic design practice

develop an informed response to current and emerging graphic design trends in the context of own professional practice

apply knowledge of the graphic design industry, its key relationships and ways of doing business.

Context of and specific resources for assessment

Assessment must ensure access to:

a range of graphic design information sources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of the ways in which the candidate integrates industry focus into work projects

evaluation of presentation prepared by the candidate about own research into graphic design practice

questioning and discussion about candidate’s industry knowledge

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to participate in industry networks

critical thinking and analytical skills to:

evaluate information and its impact on own work

distil and synthesise information from varied sources

develop own responses to changing industry trends

initiative and enterprise skills to proactively identify commercial and creative opportunities from research into graphic design practice

learning and self-management skills to reflect on own practice and professional development needs

literacy skills to research complex, varied and potentially unfamiliar information sources

planning and organising skills to undertake the research process

technology skills to investigate new technologies used in graphic design practice.

Required knowledge

current and emerging place of graphic design in the broader design context and in the wider cross-industry context

graphic design industry networks and professional development opportunities – local, national and international

ways that graphic design business is currently undertaken, including ways work is accessed, costing of work, and key relationships

broad global design trends that apply to all design disciplines

business implications and consequences of emerging graphic design technologies

implications of increasing convergence between graphic design and other disciplines

sources of information about graphic design

specific current and emerging graphic design technologies and trends at a global level

intellectual property issues associated with professional graphic design practice

sustainability considerations for graphic design practice

safety considerations for professional graphic design practice.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Professional opportunities may be found in:

advertising agencies

graphic design studios

large organisations across all sectors that employ in-house graphic designers

media organisations:

electronic

print

printing businesses

sole practice.

Professional relationships may be with:

artists

illustrators

other designers

paper manufacturers

printers.

Business practices may relate to:

advertising of work

communication protocols

documentation formats

roles and responsibilities in projects

typical contractual issues

ways of estimating and costing work.

Industry networks and sources may include:

design associations

enterprises

mentors

peers.

Graphic design trends may relate to:

changing social mores

convergence with other professions and industries

economic climate

habits of different age groups or genders

impact of technology

lifestyle trends

political environment.

Formal and informal research strategies may include:

analysing and comparing information

discussion with others

note taking

observing the work of others

reflecting on own experience.

Fundamental skills may include:

capacity to learn

critical thinking

design expertise

visual literacy.

Professional tools may include:

drawing expertise

industry networking

proficiency with software.

Critical analysis may include:

comparing

considering merit

contrasting

critiquing

discussion and debate

reflecting.

Systems and habits may include:

attending industry events

ensuring regular receipt of industry information

networking with peers

participating in industry projects

undertaking program of professional development.