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Evidence Guide: CUVGRD602A - Originate graphic designs for complex briefs

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVGRD602A - Originate graphic designs for complex briefs

What evidence can you provide to prove your understanding of each of the following citeria?

Negotiate graphic design briefs

  1. Evaluate the overall objectives and parameters of complex graphic design projects
  2. Develop and share ideas about projects with relevant people as part of a collaborative design process
  3. Re-evaluate and refine options based on own analysis and input from others
  4. Establish and agree on final nature and scope of design briefs
Evaluate the overall objectives and parameters of complex graphic design projects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and share ideas about projects with relevant people as part of a collaborative design process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Re-evaluate and refine options based on own analysis and input from others

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and agree on final nature and scope of design briefs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and refine graphic design concepts

  1. Develop design concepts based on a sound understanding of the communication need and the range of options available to the professional designer
  2. Identify the potential for individualised or specialised research to meet different design briefs
  3. Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements
  4. Evolve personal ideas through reflection on own practice to date
  5. Inform designs through consideration of the potential of new and emerging technologies
  6. Develop concepts that take account of both creative and technical requirements
  7. Integrate individual research, personal ideas and professional realities to hone and confirm concepts
  8. Create concept presentations that suit the nature of the work
Develop design concepts based on a sound understanding of the communication need and the range of options available to the professional designer

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the potential for individualised or specialised research to meet different design briefs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evolve personal ideas through reflection on own practice to date

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Inform designs through consideration of the potential of new and emerging technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop concepts that take account of both creative and technical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate individual research, personal ideas and professional realities to hone and confirm concepts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create concept presentations that suit the nature of the work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and monitor graphic design projects

  1. Develop sustainable project management plans for graphic design work
  2. Engage specialist expertise where appropriate
  3. Administer and monitor work against the project plan
  4. Communicate and collaborate with relevant people at key stages
  5. Develop and finalise project documentation at appropriate times during the project
  6. Bring together the disparate challenges of the project to complete work on time
Develop sustainable project management plans for graphic design work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage specialist expertise where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Administer and monitor work against the project plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate and collaborate with relevant people at key stages

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and finalise project documentation at appropriate times during the project

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Bring together the disparate challenges of the project to complete work on time

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Realise graphic design solutions

  1. Integrate command of design techniques and tools to realise graphic designs
  2. Work with the fundamental elements and principles of design with confidence and skill
  3. Apply critical and creative thinking ability to challenge, adapt and refine graphic design solutions
  4. Engage in an ongoing process of creative collaboration and refinement during the design process
Integrate command of design techniques and tools to realise graphic designs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Work with the fundamental elements and principles of design with confidence and skill

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply critical and creative thinking ability to challenge, adapt and refine graphic design solutions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage in an ongoing process of creative collaboration and refinement during the design process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate design outcomes

  1. Evaluate completed designs in terms of success in meeting objectives
  2. Assess the work against other creative, technical and business considerations
  3. Analyse and evaluate feedback from client and others
  4. Develop strategies for possible adjustments to future work and potential for further development of own skills
Evaluate completed designs in terms of success in meeting objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the work against other creative, technical and business considerations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and evaluate feedback from client and others

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop strategies for possible adjustments to future work and potential for further development of own skills

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

independently conceive, plan and realise graphic design solutions that meet the requirements of a range of complex briefs

apply creative and technical skills to the graphic design process

manage all aspects of the design process effectively, including project planning, monitoring and communication

collaborate effectively on technical and creative issues.

Context of and specific resources for assessment

Assessment must ensure:

collaboration with others as part of the design process

current graphic design technologies.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

professional evaluation by industry professionals of graphic design solutions developed by the candidate

evaluation of presentations made by the candidate about work developed

evaluation of processes used by the candidate to conceive, plan and realise the work

evaluation of the effectiveness of project management evidenced through completion of work on time and on budget

evaluation of a candidate’s visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to:

articulate and share ideas about the technical and creative aspects of professional graphic design work

collaborate with others as part of the design process

critical thinking and analytical skills to:

evaluate ideas, information and key messages to develop creative responses to graphic design challenges

evaluate own work in terms of its coherence and success in meeting key objectives

initiative and enterprise skills to recognise and act on opportunities for refinement and enhancement

literacy skills to interpret information dealing with complex or abstract ideas

numeracy skills to develop realistic costings for graphic design work

problem-solving skills to:

proactively identify and develop effective solutions to complex challenges of a varied and unpredictable nature

resolve conceptual and technical issues that arise within professional graphic design work

self-management and planning skills to plan and coordinate the design project from initial concept to realisation

technical skills to apply and adapt specialised graphic design skills in working typography, layout and visuals

technology skills to show command of current software programs used by graphic designers.

Required knowledge

different types of graphic design projects across a broad spectrum of industry practice

roles and responsibilities of key people involved in the graphic design process and the typical communication protocols between those people

types of research that might be relevant to different types of project or design challenges

ways in which designers use research and existing personal ideas to develop design solutions

features of current and emerging technologies used in graphic design practice and the options they present for effective graphic design solutions

impact of professional realities and constraints on the graphic design process

project management systems, procedures and protocols

types of documentation that support graphic design projects

presentation options for communicating design concepts

types of specialist expertise available to the graphic designer

critical and creative thinking techniques that can be used as part of the design process

methods of communication used in graphic design, including simple, direct, complex, indirect, metaphoric, subliminal, sensual, emotional and humorous

intellectual property issues and legislation that impact on professional graphic design practice

sustainability considerations for graphic design practice

OHS requirements for graphic design work.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Overall objectives and parametersmay relate to:

audience characteristics

broader marketing strategies

business performance measures

cost

conflicting demands

creative criteria

community participation or response

competition criteria

ethical considerations

legal or contractual considerations

technical requirements, including delivery platform

technologies

timeframe

triple bottom line (people, planet, profit).

Complex graphic design projectsmay involve:

complex messages

cultural complexities

multiple delivery platforms

multidisciplinary teams

negotiation or creation of the brief

potentially hostile audiences.

Relevant peoplemay include:

art directors

clients

creative directors

employers

editors

end users

mentors

other artists and designers

peers

potential customers

supervisors

technical experts

teachers.

Individualised or specialised researchmay relate to:

in-depth focus on a particular:

idea

material

media

process

technique

research of particular relevance to the design challenge:

economic

industrial

political

social.

Personal ideasmay relate to use of:

colour

humour

imagery

interactivity

social referencing

technology.

New and emerging technologiesmay include:

new options on the market

technologies not used before.

Concept presentationsmay include:

computer-aided drawing

mock-ups

models

presentations

sketching

technical drawing.

Sustainable project management plansare those that include:

professional project management plans that include:

contingency planning

internal and external resources

objectives and scope

risk management

timelines

monitoring and adjustment of the plan to complete work on time and within budget.

Specialist expertisemay include:

artists

illustrators

interactive media experts

marketing experts

researchers

writers.

Project documentationmay include:

creative rationale

instructions for printers

production specifications

technical data

update reports to client.

Design technique and toolsmay include:

creating storyboards

illustration

traditional or digital drawing

typography

using software for:

raster image manipulation (e.g. Photoshop)

vector image production (e.g. Illustrator or FreeHand)

web interactivity and animation (e.g. Macromedia Suite)

page layout (e.g. InDesign or Quark).

Fundamental elements and principles of design relate to:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

positive and negative space

proportion

proximity

repetition

rhythm

shape

simplicity or complexity

subordination

texture

unity.

Critical and creative thinking abilitymay involve:

analysis of complex and abstract ideas and theories

working effectively with concepts, such as:

adapting

analysing and evaluating actions and policies

challenging

clarifying issues, values and standards

comparing similar situations

comparing and contrasting ideals with practice

comparing and evaluating beliefs, interpretations and theories

debating and discussing

developing criteria for evaluation

distinguishing relevant from irrelevant facts

examining and evaluating assumptions

exploring implications and consequences

generating and assessing solutions

judging

making interdisciplinary connections

making plausible inferences and predictions

noting significant similarities and differences

nuance, subtlety and distinction

questioning

reading and listening critically

reflecting.

Creative collaboration and refinementmay involve:

client consultation

informal conversations with peers

technical discussions

workshopping of ideas.

Successmay be measured by:

audience response

client feedback

cost effectiveness

customer comments

sales achieved.