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Evidence Guide: CUVGRD603A - Extend typographic design expertise

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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CUVGRD603A - Extend typographic design expertise

What evidence can you provide to prove your understanding of each of the following citeria?

Research type to develop design solutions

  1. Assess the ways in which type impacts on visual communication through historical and contemporary research
  2. Research and evaluate the range of detailed factors that impact on the successful use of typography
  3. Explore relationships between typographic form and related imagery across electronic and traditional formats
  4. Analyse own approach to typography in the context of research
Assess the ways in which type impacts on visual communication through historical and contemporary research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and evaluate the range of detailed factors that impact on the successful use of typography

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore relationships between typographic form and related imagery across electronic and traditional formats

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse own approach to typography in the context of research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore creative and complex applications of type

  1. Explore and extend the potential of typography in own design practice
  2. Investigate the ways that typography influences meaning at a detailed level
  3. Analyse the interactions between text and other visual components in complex bodies of information
  4. Experiment with the expressive potential of type
  5. Evaluate typography in the context of current and emerging technologies in design practice
Explore and extend the potential of typography in own design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate the ways that typography influences meaning at a detailed level

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the interactions between text and other visual components in complex bodies of information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Experiment with the expressive potential of type

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate typography in the context of current and emerging technologies in design practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evolve typography expertise in professional practice

  1. Apply a highly developed command of typography to the needs of complex design projects
  2. Work effectively with complex, varied and large amounts of type
  3. Control typography hierarchy and systems within complex applications
  4. Create specialised type to meet particular design needs, including dynamic and sculptural type
  5. Develop typography for 2-D, 3-D and virtual applications
  6. Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design
Apply a highly developed command of typography to the needs of complex design projects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Work effectively with complex, varied and large amounts of type

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Control typography hierarchy and systems within complex applications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create specialised type to meet particular design needs, including dynamic and sculptural type

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop typography for 2-D, 3-D and virtual applications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply knowledge of typography to professional design practice

develop specialised typography for a range of 2-D, 3-D and virtual applications.

Context of and specific resources for assessment

Assessment must ensure access to:

current and emerging technologies used in graphic design.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

professional review of specialised typographic work produced by the candidate

evaluation of audience response to typography produced by the candidate

evaluation of processes used by the candidate to develop the work

evaluation of technical aspects of the designs

direct observation of work in progress, including use of software tools

evaluation of a candidate’s visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to engage in professional discussions about typographic design

critical thinking and analytical skills to:

research and evaluate information from a wide range of sources

develop professional opportunities from research

initiative and enterprise skills to:

evolve professional practice based on typography expertise

consider new and different ways of achieving required design outcomes through typography

literacy skills to interpret technical information about typography

planning and organising skills to develop and monitor a logical workflow for the technical design process

problem-solving skills to identify and resolve complex technical and conceptual issues in typographic design

self-management and planning skills to manage the research process

technology skills to use the advanced features of a range of industry-current software programs and emerging digital technologies.

Required knowledge

history, theory and practice of typography at a detailed level

commercial and creative potential for graphic designers with specialised typography expertise

expressive potential of type

features of specialised typography and how they are developed and used, including:

interactive type

animated type

sculptural type

historical and contemporary trends in typography, and their impact on graphic design practice

intellectual property issues and legislation to be considered in the context of typographic work.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Potential of typography may relate to:

application across range of media

commercial opportunities

creative opportunities

relevance to particular clients and contexts

typography on the web.

Expressive potential of type may relate to:

cultural meaning

relationship between sight and sound (e.g. musical qualities of type)

special effects, such as 3-D effects.

Specialised type may be:

one-off creation for special purpose

interactive

motion type

sculptural type

type fusion

type design.