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Evidence Guide: CUVGRD606A - Develop graphic designs for packaging

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVGRD606A - Develop graphic designs for packaging

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret creative briefs

  1. Analyse creative briefs in terms of key communication objectives
  2. Develop an understanding of the broader context for the packaging design work
  3. Develop shared understandings of packaging design requirements with relevant people
  4. Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements
  5. Identify and obtain all specific information required to support the design process
Analyse creative briefs in terms of key communication objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop an understanding of the broader context for the packaging design work

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop shared understandings of packaging design requirements with relevant people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and obtain all specific information required to support the design process

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate packaging design considerations and constraints

  1. Consider current and emerging packaging trends and ideas and their impact on the project
  2. Consider the ways that customers engage with packaging in the relevant context
  3. Examine the nature of the customer, the product, and how the product will be displayed and distributed
  4. Identify the particular production factors that impact on the creation of graphic designs for packaging
  5. Evaluate key sustainability issues for incorporation into design
  6. Assess and respond to regulatory requirements that affect packaging design, including OHS issues
Consider current and emerging packaging trends and ideas and their impact on the project

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consider the ways that customers engage with packaging in the relevant context

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Examine the nature of the customer, the product, and how the product will be displayed and distributed

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify the particular production factors that impact on the creation of graphic designs for packaging

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate key sustainability issues for incorporation into design

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Assess and respond to regulatory requirements that affect packaging design, including OHS issues

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Generate and assess ideas

  1. Identify and source references to support the design process
  2. Explore different three-dimensional design ideas and processes to inform work using a range of materials
  3. Generate design ideas for packaging that show clear conceptual links between the product and the package
  4. Maximise contributions of others through collaboration on ideas as required
  5. Reflect on ideas for technical, creative and budgetary implications
  6. Refine and select approaches that best balance the overall needs of the brief
Identify and source references to support the design process

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Explore different three-dimensional design ideas and processes to inform work using a range of materials

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Generate design ideas for packaging that show clear conceptual links between the product and the package

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Maximise contributions of others through collaboration on ideas as required

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Reflect on ideas for technical, creative and budgetary implications

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Refine and select approaches that best balance the overall needs of the brief

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create packaging designs

  1. Develop designs from initial ideas ensuring that all production and design factors are taken into account
  2. Realise designs from initial ideas by working confidently with the elements and principles of design and taking account of production factors
  3. Combine conceptual and technical expertise
  4. Engage in an ongoing process of testing, creative collaboration and refinement during the design process
  5. Engage with other experts on relevant technical, legal and business requirements
Develop designs from initial ideas ensuring that all production and design factors are taken into account

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Realise designs from initial ideas by working confidently with the elements and principles of design and taking account of production factors

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Combine conceptual and technical expertise

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Engage in an ongoing process of testing, creative collaboration and refinement during the design process

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Engage with other experts on relevant technical, legal and business requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Finalise designs for packaging

  1. Negotiate and agree to modifications and amend designs as required
  2. Develop accurate and comprehensive documentation to support the production process
  3. Present final designs and documentation to relevant personnel and confirm
Negotiate and agree to modifications and amend designs as required

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop accurate and comprehensive documentation to support the production process

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Present final designs and documentation to relevant personnel and confirm

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate design work and process

  1. Evaluate completed design in terms of its success in meeting objectives
  2. Assess the work against other creative, technical and business considerations
  3. Analyse and evaluate feedback from client and others
  4. Reflect on own role in design process and note areas for future improvement
  5. Develop strategies for further development of own skills
Evaluate completed design in terms of its success in meeting objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess the work against other creative, technical and business considerations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse and evaluate feedback from client and others

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Reflect on own role in design process and note areas for future improvement

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop strategies for further development of own skills

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

independently conceive and realise graphic design solutions for product packaging

work confidently with the elements and principles of design across multiple packaging design projects

collaborate effectively on creative, technical and organisational issues.

Context of and specific resources for assessment

Assessment must ensure:

access to:

industry-current graphic design technologies

materials commonly used in packaging design

collaboration with others to reflect the design process.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation by industry professionals of packaging design solutions developed by the candidate

evaluation of presentations made by the candidate about work developed

evaluation of processes used by the candidate to conceive, plan and realise the work

evaluation of the effectiveness of project management evidenced through completion of work on time and on budget

direct observation of work in progress

evaluation of a candidate’s visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to:

interpret and clarify written proposals and creative briefs

work collaboratively in a team environment on complex ideas and projects

present ideas for discussion and feedback

produce accurate and detailed packaging design and construction documentation

critical thinking and analytical skills to:

evaluate communication needs and develop sophisticated design solutions

distil key ideas and approaches from complex and varying information and ideas

initiative and enterprise skills to see opportunities for new and creative approaches to packaging design challenges

literacy skills to engage with potentially complex information at an advanced level

self-management and organisational skills to:

take responsibility for the design challenge

meet responsibilities within a collaborative project

problem-solving skills to take ownership of complex technical and conceptual challenges and develop creative solutions in response

numeracy skills to interpret and work within project budgets

technology skills to:

use the advanced features of current graphic design software programs

use the internet as a research tool.

Required knowledge

current and emerging trends and ideas in the area of product packaging

key people involved in the packaging design process, and their typical roles, responsibilities and interrelationships – particularly in relation to the graphic designer

different types of packaging design projects and the particular considerations that apply

ways in which consumers respond to packaging

production factors for different types of packaging and how they impact on the design process

other legislative and regulatory issues that affect design for packaging

sources of ideas for packaging designs

formal principles and elements of design in the context of packaging design

collaborative processes used in graphic design

critical and creative thinking techniques that can be used as part of the design process

intellectual property issues and legislation in relation to designs for packaging

sustainability issues for product packaging and how they impact on graphic design

OHS legislation as it impacts on design for packaging.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Communication objectives may be to:

challenge

compare

contrast

inform

inspire

motivate

persuade.

Broader contextmay relate to:

client preferences and perceptions

community attitudes

industry trends

key relationships for the project

marketing objectives

overall direction of the organisation

where the product sits within a broader product range.

Packaging design requirements may relate to:

crafted objects

exhibition needs

label design

point of sale

specialised packaging requirements

specialised product design

standard container design

technical solutions

transportation needs

visibility on the shelf.

Relevant people may include:

art directors

clients

creative directors

distributors

employers

end users

manufacturers

mentors

other artists and designers

potential customers

supervisors

technical experts.

Packaging trends and ideas may relate to:

convenience packaging

environmental sustainability

packaging for particular market groups

packaging technologies

role of packaging

type of packaging

use of different materials:

cardboard

glass

metal

paper

plastics.

Customer engagement with packaging may relate to:

typical customer responses to:

colour

shape

size

text.

Production factors may relate to:

type of packaging materials and their interactions with different printing processes

number to be produced.

Sustainability issues may relate to:

availability of materials

cost of production

environmental friendliness of materials

social acceptance of particular ideas and concepts.

Regulatory requirements may relate to:

intellectual property

consumer protection

dangerous goods

food safety labelling

manufacturing standards

security.

OHS issues may relate to:

environmental factors, such as exposure to light, heat and cold

materials used

security of content.

References may include:

digital images

earlier iterations

film and video

internet

marketing data

models

own experience

photographs

previous work

product information

reference books, journals and texts

scripts

technical data

work of other designers

writings.

Materialsmay include:

a range of papers, including bleed proof papers

bark or wood

boards

cardboard

ceramics

fiber boards

finishes and stains

form boards

found materials

glass

glues and fixatives

metal

plastics

textiles.

Elements and principles of design relate to:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

positive and negative space

proportion

proximity

repetition

rhythm

shape

simplicity or complexity

subordination

texture

unity.

Creative collaboration and refinementmay involve:

client consultation

informal conversations with peers

modelling

technical discussions

workshopping of ideas.

Other expertsmay be:

market researchers

packaging manufacturers

product designers

product manufacturers.

Documentationmay include:

creative rationale

finished art

instructions for printers

production specifications

technical data.

Successmay be measured by:

audience response

client feedback

cost effectiveness

customer comments

sales achieved.