NTISthis.com

Evidence Guide: CUVILL501A - Develop professional illustrations

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVILL501A - Develop professional illustrations

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret the illustration brief

  1. Analyse the illustration brief in terms of key communication objectives
  2. Develop an understanding of the broader context for the illustrative work
  3. Develop shared understandings of illustration requirements with relevant people
Analyse the illustration brief in terms of key communication objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop an understanding of the broader context for the illustrative work

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop shared understandings of illustration requirements with relevant people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Generate and assess ideas for illustrations

  1. Evaluate the specific context and proposed media for the illustrative work
  2. Identify and source references that inform illustration in the relevant context
  3. Consider current and emerging trends and thinking about illustration
  4. Explore and experiment with different approaches and techniques for communication of key messages
  5. Create appropriate relationships between different visual components
  6. Maximise contributions of others through collaboration on ideas, including other experts as required
  7. Reflect on ideas for technical, creative and budgetary implications
  8. Refine and select approaches that best balance the overall needs of the brief
Evaluate the specific context and proposed media for the illustrative work

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and source references that inform illustration in the relevant context

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consider current and emerging trends and thinking about illustration

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Explore and experiment with different approaches and techniques for communication of key messages

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create appropriate relationships between different visual components

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Maximise contributions of others through collaboration on ideas, including other experts as required

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Reflect on ideas for technical, creative and budgetary implications

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Refine and select approaches that best balance the overall needs of the brief

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create illustrations

  1. Create impactful illustrations through effective engagement with the elements and principles of design
  2. Use advanced compositional skills to establish strong spatial relationships in illustrations
  3. Create appropriate mood and feeling in illustrations
  4. Develop and reflect evolving personal style in illustrative work
  5. Engage in an ongoing process of testing, creative collaboration and refinement during the process
Create impactful illustrations through effective engagement with the elements and principles of design

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use advanced compositional skills to establish strong spatial relationships in illustrations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create appropriate mood and feeling in illustrations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop and reflect evolving personal style in illustrative work

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Engage in an ongoing process of testing, creative collaboration and refinement during the process

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Finalise illustrations

  1. Negotiate and agree to modifications and amend as required
  2. Develop accurate and comprehensive documentation to support the production process
  3. Present final illustrations and documentation to relevant people and confirm
Negotiate and agree to modifications and amend as required

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop accurate and comprehensive documentation to support the production process

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present final illustrations and documentation to relevant people and confirm

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate effectiveness of illustrations

  1. Evaluate completed illustrations in terms of success in achieving objectives
  2. Assess work against other creative, technical and business considerations
  3. Analyse and evaluate feedback from client and others
  4. Reflect on own role in design process and note areas for future improvement
Evaluate completed illustrations in terms of success in achieving objectives

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess work against other creative, technical and business considerations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse and evaluate feedback from client and others

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Reflect on own role in design process and note areas for future improvement

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

create a body of illustrative work for use in a range of media, both print and electronic

work confidently with the elements and principles of design across multiple illustration contexts

apply knowledge of illustration techniques.

Context of and specific resources for assessment

Assessment must ensure access to:

industry-current illustration technologies.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

professional evaluation by industry professionals of illustrations developed by the candidate

evaluation of presentations made by the candidate about work developed

evaluation of processes used by the candidate to conceive, plan and realise the work

direct observation of work in progress

evaluation of a candidate’s visual diary or other forms of documentation showing the development of the illustrations

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPRP501A Realise a body of creative work.

Required Skills and Knowledge

Required skills

communication skills to:

interpret and clarify written proposals and creative briefs

present ideas for work

produce accurate and detailed production documentation for illustrations

critical thinking and analytical skills to:

evaluate communication needs and develop appropriate illustrations

distil key ideas and approaches from complex and varying information and ideas

initiative and enterprise skills to see opportunities for new and creative approaches to illustrative work

literacy skills to engage with potentially complex information at an advanced level

self-management and organisational skills to:

take responsibility for the illustration challenge

meet responsibilities within a collaborative project

problem-solving skills to take ownership of complex technical and conceptual challenges and develop creative solutions in response

numeracy skills to interpret and work within project budgets

technology skills to:

use the advanced features of current illustration digital technologies

use the internet as a research tool.

Required knowledge

properties and capabilities of the range of illustration materials and techniques, including:

digital and traditional techniques

image manipulation

layout and typography

current and emerging trends and ideas in illustration

typical roles and responsibilities of key people involved in illustration projects

principles and purposes of illustration in different contexts

production factors that impact on illustration in both print and digital contexts

other legal and ethical requirements that impact on illustration

critical and creative thinking techniques that can be used as part of the design process

elements and principles of design and how they may be used, adapted and challenged in the creation of work

intellectual property issues and legislation for professional illustration practice

sustainability considerations for professional illustration practice

OHS requirements for illustration practice.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Communication objectives may be to:

challenge

compare

contrast

entertain

inform

inspire

motivate

persuade

sell.

Broader contextmay relate to:

client preferences and perceptions

community attitudes

corporate objectives

cultural expectations and influences

ethical considerations

key relationships for the project

industry trends

legal considerations

policies and guidelines

social responsibilities

sustainability

societal expectations.

Relevant people may include:

art directors

authors

clients

copywriters

creative directors

employers

end users

graphic designers

other illustrators

supervisors

technical experts.

Specific contextsfor illustrationmay be:

advertisements

architectural illustrations

book covers

children’s books

editorial illustrations

fashion illustrations

illustrations for urban planning

portraits

posters

story boards for animation

storybooks

technical, anatomical and botanical illustration.

Mediamay be:

digital:

desktop presentation

film

pixel-based

television

vector-based

web

print:

books

direct mail

information boards

magazines

newspapers

point of sale

posters.

References may include:

digital images

film and video

internet

marketing data

material from the sponsoring organisation

own experience

photographs

previous work

product information

reference books, journals and texts

scripts

technical data

work of other designers

writings.

Current and emerging trends and thinking may relate to:

appropriate standards

cultural considerations

cultural norms

stretching boundaries

stylistic developments.

Techniquesmay include:

animation

association

caricature

cartooning

distortion

exaggeration

fantasy

special effects.

Other expertsmay be:

artists

copywriters

digital media designers

graphic designers.

Elements and principles of designrelate to:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

positive and negative space

proportion

proximity

repetition

rhythm

shape

simplicity or complexity

subordination

texture

unity.

Creative collaboration and refinementmay involve:

client consultation

informal conversations with peers

modelling

piloting

technical discussions

workshopping of ideas.

Documentationmay include:

creative rationale

finished artwork

instructions for printers

production specifications.

Successmay be measured by:

audience response

clarity of the message

client feedback

cost effectiveness

customer comments

sales achieved.

Creative, technical and business considerationsmay relate to:

codes of practice

copyright and intellectual property

cultural expectations and influences

ethical principles

legislation, including OHS legislation, policies and guidelines

social responsibilities, such as protection of children

societal expectations.