The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

Evidence of the following is essential:

ability to research trends and emerging technologies within the photoimaging industry

ability to exploit creative and commercial opportunities that arise from trends and emerging technologies

ability to connect trends/emerging technologies to aspects of photoimaging work practices, such as:

image lighting, acquisition, processing output and presentation

industry standard photoimaging workflows

marketing/promotion of products and services

ability to review the impact of integrating trends and emerging technologies into photoimaging work practices.

Context of and specific resources for assessment

Assessment must ensure:

access to appropriate technology and sources of information to research trends and emerging technologies within the photoimaging industry

access to an environment where creative and commercial photoimaging opportunities can be exploited

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate exploiting creative/commercial photoimaging opportunities

case studies to assess candidate's ability to research trends and emerging technologies

problem solving activities to assess candidate's critical thinking skills

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation package of professional work.

Required skills:

literacy skills sufficient to interrogate/interpret a broad range of information on new photoimaging trends and technology

numeracy skills sufficient to assess the financial viability of creative/commercial opportunities as they arise from trends and emerging technologies

communication skills sufficient to:

critique and discuss new photoimaging trends and technology

transfer newly acquired knowledge to peers and/or employees

use industry and community networks as sources of information

critical thinking skills sufficient to identify creative/commercial opportunities

learning skills sufficient to seek expert advice when implementing new photoimaging trends and technology

planning and organising skills sufficient to:

interpret and respond to photoimaging briefs

budget for costs associated with the implementation of new technology

develop systems to respond to future creative/commercial opportunities

document research findings clearly and concisely

plan integration of new technology into own photoimaging practice

problem solving skills sufficient to recognise and resolve workplace issues when implementing new technology into own photoimaging practice

technology skills sufficient to coordinate the installation of new technology.

Required knowledge:

business implications/consequences of adopting photoimaging trends/technology

commonly used research methodologies (including copyright/moral/intellectual property issues associated with photoimaging research)

current trends and emerging technologies in photography/photoimaging

OHS requirements relating to photography and computer usage

planning and review processes for photoimaging business.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Trends and emerging technologies may include:

advances in equipment/technology, including:

capture and lighting equipment

image processing, output methods and presentation devices

alliances with allied technologies and businesses

changing nature of the marketplace, including:

advertising and promotional opportunities (including marketing of products and services)

business structures and operational strategies

copyright, IR, insurance and taxation

funding policies and government initiatives

new markets (market contraction/expansion)

new terminology

photoimaging workflows

social, political and environmental developments.

Sources of information may include:

copyright/legal representatives

discussions with innovative industry practitioners

electronic/print media (news, reviews, articles)

employee association/union representatives (and other sources of industrial relations information)

events (industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals, social events)

government bodies and associated publications

industry associations

internet

libraries and archives (text, film, video, sound, graphic)

lifestyle and contemporary issues magazines

museums/galleries/studios

national/international journals (e.g. artist, computing and design journals)

personal observations and experience

professional competitions and awards

retail/wholesale suppliers of products and services

technical publications/reference books

training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.

Relevant personnel may include:

early adopters

mentors

peers

photographers

photoimaging importers and suppliers

professionals from allied areas

speakers at conferences and seminars.

Critical thinking techniques may include:

analysing and evaluating actions and policies

clarifying issues, values and standards

comparing analogous situations

comparing and contrasting ideals with practice

comparing and evaluating beliefs, interpretations and theories

developing criteria for evaluation

distinguishing relevant from irrelevant facts

examining and evaluating assumptions

exploring implications and consequences

generating and assessing solutions

making interdisciplinary connections

making plausible inferences and predictions

noting significant similarities and differences

reading and listening critically

recognising contradictions

transferring insights to new contexts

using critical vocabulary.

Entrepreneurial attitudes may include:

ability to act on intuition and assumptions

ability to think laterally and independently

ability to work within ambiguity and uncertainty

confidence in self and vision

curiosity

desire to take risks

flexibility

interest in pursuing new ideas.