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Evidence Guide: CUVPHI507A - Provide domestic portrait services

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI507A - Provide domestic portrait services

What evidence can you provide to prove your understanding of each of the following citeria?

Select domestic photoimaging services to market to public clients.

  1. Research sources of information for contemporary styles and conceptual/aesthetic approaches to domestic subjects.
  2. Develop a studio style and ascertain relevance/suitability to intended target audience.
  3. Develop work samples representative of studio style for marketing/promotional purposes.
  4. Prepare pricing schedule, order forms, terms of trade and contracts for domestic photoimaging services.
  5. Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.
  6. Promote and market domestic photoimaging services to potential clients.
Research sources of information for contemporary styles and conceptual/aesthetic approaches to domestic subjects.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a studio style and ascertain relevance/suitability to intended target audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop work samples representative of studio style for marketing/promotional purposes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare pricing schedule, order forms, terms of trade and contracts for domestic photoimaging services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote and market domestic photoimaging services to potential clients.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with client and prepare for shoot.

  1. Meet with client to confirm shootresponsibilities and refine/define shoot requirements.
  2. Employ empathetic questioning to determine and refine the required domestic photoimaging services.
  3. Consider shoot requirements and make test shots to refine skills for shoot.
  4. Prepare shoot management timelines and make appropriate shoot preparations.
  5. Negotiate with necessary parties for access to locations and other subject/s.
Meet with client to confirm shootresponsibilities and refine/define shoot requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Employ empathetic questioning to determine and refine the required domestic photoimaging services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider shoot requirements and make test shots to refine skills for shoot.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare shoot management timelines and make appropriate shoot preparations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate with necessary parties for access to locations and other subject/s.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Shoot images, proof and optimise work to client specifications.

  1. Capture images to agreed style and content within shoot context.
  2. Work with a production team, proof images and seek feedback from client on shoot progress and image selection.
  3. Optimiseimages to agreed client specifications using industry standards.
  4. Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers.
  5. Pack work for electronic/physical dispatch and deliver to agreed destination by appropriate method/s.
Capture images to agreed style and content within shoot context.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Work with a production team, proof images and seek feedback from client on shoot progress and image selection.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Optimiseimages to agreed client specifications using industry standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Pack work for electronic/physical dispatch and deliver to agreed destination by appropriate method/s.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Wrap up and review shoot.

  1. Maintain quality and working condition of equipment, studio and props.
  2. Review pricing schedule and prepare invoice for client.
  3. Review client response and personal performance within shoot context.
  4. Catalogue and archive optimised images and/or integrated presentation products appropriately.
  5. Maintain contractual and financial records for business and taxation purposes.
  6. Update work samples of domestic photoimaging services for marketing/promotional purposes.
  7. Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
Maintain quality and working condition of equipment, studio and props.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review pricing schedule and prepare invoice for client.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review client response and personal performance within shoot context.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Catalogue and archive optimised images and/or integrated presentation products appropriately.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update work samples of domestic photoimaging services for marketing/promotional purposes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to apply a typical workflow in domestic photoimaging professional practice

ability to interact and liaise with clients and associated professionals

ability to apply business, coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills, including capturing/optimising domestic images.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of photoimaging production equipment employed in a domestic context (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)

access to a range of locations and studios for domestic photoimaging shoots

access to sources of information to research contemporary styles and conceptual/aesthetic approaches to domestic photoimaging

opportunity for collaboration with or in allied industries (e.g. designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists)

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate applying a typical workflow in domestic photoimaging professional practice

case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to domestic photoimaging

participation in/observation of professional domestic photography/photoimaging award/s

review of photoimaging products against domestic industry standards and service specifications.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI502A Research and exploit photoimaging trends

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation package of professional work

CUVPHI514A Employ colour management in a digital imaging workplace.

Required Skills and Knowledge

Required skills:

photoimaging skills sufficient to:

create meaningful images in private/public spaces in a respectful manner

file/film optimisation/creation/archive to domestic photoimaging industry standards

use industry standard digital media, design and presentation technologies

research skills sufficient to:

compare contemporary styles and conceptual/aesthetic approaches to domestic photoimaging

maintain professional practice arrangements for domestic photoimaging

critical thinking skills sufficient to:

recognise/address barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to develop and interpret business documents and contracts

numeracy skills sufficient to:

maintain contractual/financial records for business/taxation purposes

prepare budgets, quotations and invoices for clients

planning and organising skills sufficient to:

coordinate activities of assistants and production teams

interpret and respond to photoimaging briefs

organise shoots on location/in studio and prepare shoot management timelines

communication skills sufficient to:

develop rapport with subject/s and recognise/overcome tension and nervousness that may arise from subjects having photographs taken

empathetic skills in dealing with photoimaging subjects

establish/nourish industry links with suppliers, contractors and employees

negotiate prices/fair exchange of services with clients and project stakeholders

relate to individuals and groups from a diverse range of age groups, religious, racial and cultural areas

resolve complaints/disputes

seek feedback from clients on shoot progress and image selection

work effectively with diversity and deal empathetically with subjects

learning skills sufficient to review personal performance within shoot context

problem solving skills sufficient to identify/rectify equipment malfunction/failure

teamwork skills sufficient to work with a production team

technology skills sufficient to check and reinstate equipment, studio and props.

Required knowledge:

domestic photoimaging practices and products

business practice (e.g. partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits)

relationship between photoimaging practitioner and clients

selection, testing and evaluation of technology to ascertain suitability for domestic production purposes

traditions and contemporary issues that inform domestic photoimaging practice

working with government institutions/regulations relating to domestic photoimaging practice.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary media (newspapers, television, magazines)

internet sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars, conferences.

Domestic subjects may include:

adolescents

babies and children

celebration events (parties, family gatherings)

cultural and religious occasions

engagement couples

formals and debutantes

glamour and boudoir

graduations

groups (school, social, sporting)

personal portraiture

pregnant mothers

seniors.

Studio style may include:

unique and recognisable photographic and print/album look, including factors such as:

depth of field

exposure compensation

framing/cropping

lens focal length

point of view (POV) photography

post-capture image treatment.

Domestic photoimaging services may include

digital files (for use on the internet or inclusion in personal digital media presentations/documents)

DVDs and digital media presentations

framed/loose/mounted prints

passports/ID

portraits

individuals

couples

groups

prints in/for albums and books.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

creative product archive/digital asset management

financial management

insurance (personal public risk, accident and sickness, equipment, completed creative product, transportation and storage)

licences and permits

model/talent and property releases

moral and ethical codes of practice

OHS

project budget management.

Appropriate person/s may include:

members of production team

members of relevant professional associations

mentors/peers

practising domestic photographers, photoimagists or members of allied fields.

Shoot responsibilities may include:

confirming legal aspects of the shoot

controlling the creative product

controlling the shoot

negotiating and signing contract

paying bills

selecting locations, props, backgrounds.

Shoot requirements may include:

analogue or digital capture technologies and supporting accessories

hire options for equipment

model/s, props, backgrounds

photoimaging lighting

ambient

mixed lighting

supplementary (electronic flash/tungsten/fluorescent/other)

processing requirements for image work created

production team

studio, location (internal/external)

the creative product (how it is to be used/what the client specifies)

timelines for stages of domestic workflow

transportation of equipment.

Shoot preparations may include:

assemble and check all equipment

brief assistants/members of creative team

conceptualise involvement in creative process

confirm time/place/requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Shoot context may include:

application of teamwork and management skills conducive to a creative environment

colour management specifications

format/orientation of image

technical requirements of creative product

developing rapport with subject/s

overcoming client tension/nervousness that may arise from subject/s having photograph/s taken

the studio style

timelines.

Production team may include:

assistants

child minders

make-up and hairdressing

post-production coordinator/s

stylists.

Proof images may include:

presenting proofs in a viewing session:

as contact sheets or proof prints to appropriate size/s

as digital images (via camera display, on a computer screen and/or projected by a data projector)

as projected transparencies

proofing method/s.

Optimise images may include:

digital files as specified:

bit depth

colour space

digital asset management

file dimensions/size in pixels

file format (e.g. JPEG, TIFF, PSD, PDF)

file naming, captions and inclusion of file information data

multiple file formats

transfer media (e.g. CD, DVD, internet)

uncompressed/compressed files

maintain quality/integrity of the digital data

process RAW/JPEG files

retouch, enhance, photo-montage (as requested).

Service suppliers may include:

bookbinders and album-makers

digital media specialists

external printers and framers

in-house printers and framers.