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Evidence Guide: CUVPHI508A - Produce media photoimages

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI508A - Produce media photoimages

What evidence can you provide to prove your understanding of each of the following citeria?

Liaise with client to determine media assignment.

  1. Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar subject material.
  2. Meet with editor, editorial/PR team or journalist to refine/define shoot requirements.
  3. Evaluate requirements of the media assignment and destination publication usage and confirm with appropriate person/s.
Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar subject material.

Completed
Date:

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Meet with editor, editorial/PR team or journalist to refine/define shoot requirements.

Completed
Date:

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Evaluate requirements of the media assignment and destination publication usage and confirm with appropriate person/s.

Completed
Date:

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Prepare for shoot.

  1. Consider shoot requirements, research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.
  2. Prepare shoot management timelines and make appropriate shoot preparations.
  3. Negotiate with necessary parties for access to locations and other subject/s.
Consider shoot requirements, research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.

Completed
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Prepare shoot management timelines and make appropriate shoot preparations.

Completed
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Negotiate with necessary parties for access to locations and other subject/s.

Completed
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Shoot images and optimise work to client specifications.

  1. Capture images within shoot context and record necessary detail for caption.
  2. Optimiseimages to necessary specifications using media industry standards and complete caption details.
  3. Output and/or transmit media product.
  4. Archive images appropriately.
Capture images within shoot context and record necessary detail for caption.

Completed
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Optimiseimages to necessary specifications using media industry standards and complete caption details.

Completed
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Output and/or transmit media product.

Completed
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Archive images appropriately.

Completed
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Wrap up and review shoot.

  1. Check and reinstate equipment.
  2. Review response from editor, editorial/PR team or journalist and consider personal performance within shoot context.
  3. Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
Check and reinstate equipment.

Completed
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Review response from editor, editorial/PR team or journalist and consider personal performance within shoot context.

Completed
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Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to apply a typical workflow in media photoimaging professional practice

ability to apply coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills, including capturing/optimising media images

ability to interact and liaise with clients, members of the public, community services personnel and associated professionals

ability to participate as an image provider within the media industry.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of photoimaging production equipment employed in a media context (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)

access to a range of locations and studios for media photoimaging shoots

access to sources of information to research contemporary styles and conceptual/aesthetic approaches to media photoimaging

opportunity for collaboration with or in allied industries (e.g. journalists/feature writers, graphic artists, fashion and food stylists, make-up artists, hairdressers)

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate applying a typical workflow in media photoimaging professional practice

case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to media photoimaging

participation in/observation of professional media photography/photoimaging award/s

review of photoimaging products against media industry standards and service specifications.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI502A Research and exploit photoimaging trends

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation package of professional work

CUVPHI506A Produce commercial photoimages.

Required Skills and Knowledge

Required skills:

photoimaging skills sufficient to:

create meaningful images in private and public spaces in a respectful manner

file/film optimisation/creation (incl. FTP) to photoimaging industry standards

research skills sufficient to:

compare contemporary styles and conceptual/aesthetic approaches to media, press and public relations photoimaging

maintain professional practice arrangements for media, press and public relations photoimaging

critical thinking skills sufficient to:

recognise/address barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to write basic captions to accompany media photoimages

numeracy skills sufficient to maintain records of travelling and out-of-pocket expenses for reimbursement purposes

communication skills sufficient to:

clarify access and release issues relevant to street photography, property releases and photographing in public spaces (e.g. as it relates to confrontation with overzealous members of the public and community services)

negotiate access with subjects and media product developers

negotiate prices/fair exchange of services with clients and project stakeholders

recognise/overcome tension and nervousness in subjects

resolve complaints/disputes

seek feedback from clients on shoot progress and image selection

speak at editorial team meetings and maximise networking opportunities

work effectively with diversity, deal empathetically and clearly direct subjects

learning skills sufficient to review personal performance within shoot context

planning and organising skills sufficient to:

interpret and respond to photoimaging briefs

organise shoots on location/in studio and prepare shoot management timelines

problem solving skills sufficient to identify/rectify equipment malfunction/failure

teamwork skills sufficient to work with an editorial/PR team

technology skills sufficient to check and reinstate equipment.

Required knowledge:

business practice (e.g. partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits)

media, press and PR photoimaging environment (including practices and products)

moral and ethical issues relevant to media photoimaging

relationship between photoimaging practitioner and employers, the community, professional bodies and associations

selection, testing and evaluation of technology to ascertain suitability for media photoimaging purposes

traditions and contemporary issues that inform domestic photoimaging practice

working with government institutions/regulations relating to media environment.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary media (newspapers, television, magazines)

internet sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars, conferences.

Shoot requirements may include:

analogue or digital capture technologies and supporting accessories

hire/loan options for equipment

models, props, backgrounds

photoimaging lighting:

ambient

supplementary (electronic flash/tungsten/fluorescent/other)

mixed lighting

processing requirements for image work created

production team

studio, location (internal/external)

the media product (how it is to be used/what the client specifies)

timelines for stages of media workflow

transportation of equipment.

Destination publication usage may include:

advertorials

corporate portraiture

cover or lead image for article

fashion

features

food

general news

glamour

illustrative

photo essay

photomontage

soft news

sport

spot news.

Appropriate person/s may include:

editors, pictorial editors, journalists and peers

members of professional associations

mentors/peers

practising domestic photographers, photoimagists or members of allied fields.

Professional practice arrangements may include:

codes of practice applicable to content and truthfulness of images captured/optimised for publication

copyright and licensing

insurance (personal public risk, accident and sickness, equipment)

licences and permits

media product transportation, archive/digital asset management and storage

moral rights and legal issues for media work

OHS

respect for individuals.

Shoot preparations may include:

assemble and check all equipment

conceptualise involvement in creative process

confirm time/place/requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Shoot context may include:

application of teamwork and management skills conducive to a media environment

meetings with individuals:

entertainers or public figures

members of the public

politicians

meetings with groups:

'Grip 'n' grin' presentation

public rally or street march

shoot locations, including:

architectural/urban

farm/wilderness

industrial or commercial premises

motor vehicle, train or aeroplane crash sites

parks and gardens

performing arts theatre

scene of a crime

sports fields

technical requirements for image to be optimised and transmitted direct from the site

timelines.

Optimise images may include:

digital files as specified:

bit depth

colour space (RGB/CMYK)

digital asset management

file dimensions/size in pixels

file format (JPEG, TIFF, EPS, PSD, PDF)

file naming, captions and inclusion of file information data

multiple file formats

transfer media (CD, DVD, intranet, internet)

uncompressed/compressed files

maintain quality/integrity of the digital data

process and scan film or download digital files

review and edit images.

Media product may include:

analogue images as prints and transparencies

digital photoimages.