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Evidence Guide: CUVPHI520A - Produce an innovative presentation of professional work

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI520A - Produce an innovative presentation of professional work

What evidence can you provide to prove your understanding of each of the following citeria?

Research and assess methodologies used in the presentation of creative products

  1. Research best practice presentation methodologies using appropriate sources of information
  2. Select and review presentation methodologies for own use and confirm with appropriate people
  3. Evaluate the potential and required purpose of presentation methodologies for creative products
  4. Evaluate the production requirements and content implications of selected presentation methodologies
  5. Estimate production timeline, workflow and budget for the presentation of creative products
Research best practice presentation methodologies using appropriate sources of information

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Select and review presentation methodologies for own use and confirm with appropriate people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate the potential and required purpose of presentation methodologies for creative products

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate the production requirements and content implications of selected presentation methodologies

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Estimate production timeline, workflow and budget for the presentation of creative products

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Plan a presentation of creative products

  1. Use critical thinking techniques to design and plan a presentation concept
  2. Select appropriate content that reflects the presentation’s required purpose
  3. Design templates, prototypes and maquettes suitable to presentation concept
  4. Confirm that production requirements and content implications are achievable within production timeline and budget
  5. Obtain and accurately record copyright clearance on all sourced content
  6. Review suitability of presentation’s design and content and confirm with appropriate people
  7. Develop, test and proof presentation concept
Use critical thinking techniques to design and plan a presentation concept

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Select appropriate content that reflects the presentation’s required purpose

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Design templates, prototypes and maquettes suitable to presentation concept

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Confirm that production requirements and content implications are achievable within production timeline and budget

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Obtain and accurately record copyright clearance on all sourced content

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review suitability of presentation’s design and content and confirm with appropriate people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop, test and proof presentation concept

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present creative products

  1. Access presentation equipment suitable for production requirements and content implications
  2. Present creative products using appropriate presentation methodologies
  3. Monitor production requirements and content implications of presentation to ensure required purpose is met
  4. Review projected and actual budget outcomes
  5. Develop systems to identify and respond to future presentation opportunities
Access presentation equipment suitable for production requirements and content implications

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present creative products using appropriate presentation methodologies

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor production requirements and content implications of presentation to ensure required purpose is met

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review projected and actual budget outcomes

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop systems to identify and respond to future presentation opportunities

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

research industry practice presentation methodologies

design and realise presentation concepts

present creative products in a manner suited to the intended audience and purpose.

Context of and specific resources for assessment

Assessment must ensure:

access to:

appropriate technology and sources of information to research industry-standard presentation methodologies

industry-standard presentation packages and/or technology

environment where a range of industry-standard presentation methodologies can be applied

appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate presenting creative products

case studies to assess candidate’s ability to research trends and emerging technologies

problem-solving activities to assess candidate’s critical thinking skills.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with any photo imaging unit or other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBMKG413A Promote products and services

CUFDIG401A Author interactive media

CUFDIG402A Design user interfaces

CUFDIG403A Create user interfaces

CUFDIG502A Design web environments

CULMS008B Conceive, develop and realise exhibition designs.

Required Skills and Knowledge

Required skills

research skills to:

access information from reliable sources to inform decision-making process

compare contemporary and emerging styles, and conceptual and aesthetic approaches to presentation packages of creative product

numeracy skills to develop and maintain financial records for budgets

literacy skills to:

prepare text for business documents, pricing schedules and contracts

interpret a range of media from research

communication skills to:

critique and discuss best practice presentation methodologies

liaise with a range of service providers in the presentation of creative products

critical thinking skills to plan and implement presentation concepts

learning skills to develop and maintain skills in presentation technology

planning and organising skills to:

plan and implement project development processes

manage the workflow of research, concept development, production and post-production in the presentation of creative products

problem-solving skills to address presentation equipment malfunctions

technology skills to:

edit, enhance, manipulate and output photo images to industry standards for presentation purposes

apply and maintain quality control procedures for presentation purposes

use an extended range of digital media, design and presentation technologies.

Required knowledge

commonly used research methodologies

current and emerging trends in presentation technologies, including design, layout, typography, interactivity and accessibility

industry-standard and best practice presentation methodologies

OHS requirements relating to technology usage

visual communication forms relevant to the presentation of creative products.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Presentation methodologies may include:

business cards and promotional folders

CDs and DVDs

digital media presentations

digital media sequences with recorded sound:

documentary (travel)

fiction, stories and drama

humour

illustration as part of a longer presentation

interpretative, including music, songs, poetry and prose

personal comment on any subject

digital/photo slide shows

exhibitions of work in a variety of display spaces

printed images, bound in book form or in folios

websites and interactive or social media.

Sources of information may include:

book journals and book binders

discussions with industry practitioners, such as visual and interactive media artists, and master craft workers

electronic and print media, such as news, reviews and articles

events, such as industry functions, conferences, trade fairs and expositions

government bodies and associated publications

internet

libraries and archives, such as text, film, video, sound and graphic

national and international journals, such as computing, design, video and interactive digital media

personal observations and experience

professional development opportunities, such as training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops and master classes

relevant industry associations

retail and wholesale suppliers of products and services

technical publications and reference books.

Appropriate people may include:

employers

future clients

members of relevant professional associations

mentors and peers

practising photographers, photo imagists and members of allied fields.

Required purpose may include:

application submission:

association membership

grant or commission

industry accreditation

artistic

commercial

educational

entertainment

job interview

marketing

promotion, such as promotional give-away to prospective clients.

Production requirements and content implications may include:

appropriate output mediums (MP4, MOV, 3G)

appropriate rhythm in picture and sound sequences

appropriate selection, variation and speed of image transitions (dissolve, pan, zoom)

calculating image numbers

categorisation and sequencing of images

choice and quality of photographic visual material

continuity and aptness of sound with visual material

cost for production of multiples

image cropping

image printing (desktop printer, darkroom, lab, bureau)

mixing sound sources

pictorial character of sequences

printing, burning, binding, box making, or fabrication by self or others

quality control:

calibrating and optimising output devices

checking service provider’s output against specification

making colour match samples

making specification documents

scriptwriting and speaking and narrating

size, mounting and weight

viewing requirements:

CD and DVD specifications

data or slide projector for projected images

exhibitions

viewing locations, such as theatres, boardrooms and night sky projections

visuals (colour and monochrome)

website and interactive and social media.

Critical thinking techniques may include:

analysing and evaluating actions and policies

clarifying issues, values and standards

comparing similar situations

comparing and contrasting ideals with practice

comparing and evaluating beliefs, interpretations and theories

developing criteria for evaluation

distinguishing relevant from irrelevant facts

examining and evaluating assumptions

exploring implications and consequences

generating and assessing solutions

making interdisciplinary connections

making plausible inferences and predictions

noting significant similarities and differences

reading and listening critically

recognising contradictions

transferring insights to new contexts

using critical vocabulary.

Content may include:

audio, video and DVD sequences

paintings, drawings and illustrations

photographs/photo images

practitioner’s own creative work

selections from existing stock libraries

three-dimensional forms, packaging and sculptures.