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Evidence Guide: CUVPHI522A - Provide domestic portrait services

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI522A - Provide domestic portrait services

What evidence can you provide to prove your understanding of each of the following citeria?

Select domestic photo imaging services to market to public clients

  1. Research sources of information for contemporary styles and conceptual or aesthetic approaches to domestic subjects
  2. Develop a studio style and determine its relevance and suitability to intended target audience
  3. Develop work samples representative of studio style for marketing and promotional purposes
  4. Prepare pricing schedule, order forms, terms of trade and contracts for domestic photo imaging services
  5. Research and adopt professional practice arrangements for shoot and confirm with appropriate people
  6. Promote and market domestic photo imaging services to potential clients
Research sources of information for contemporary styles and conceptual or aesthetic approaches to domestic subjects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a studio style and determine its relevance and suitability to intended target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop work samples representative of studio style for marketing and promotional purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare pricing schedule, order forms, terms of trade and contracts for domestic photo imaging services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and adopt professional practice arrangements for shoot and confirm with appropriate people

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote and market domestic photo imaging services to potential clients

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with client and prepare for shoot

  1. Meet with client to confirm shoot responsibilities and define or refine shoot requirements
  2. Employ empathetic questioning to determine and refine the required domestic photo imaging services
  3. Consider shoot requirements and make test shots to refine skills for shoot
  4. Prepare shoot management timelines and make appropriate shoot preparations
  5. Negotiate with necessary parties for access to locations and other subjects
Meet with client to confirm shoot responsibilities and define or refine shoot requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Employ empathetic questioning to determine and refine the required domestic photo imaging services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider shoot requirements and make test shots to refine skills for shoot

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare shoot management timelines and make appropriate shoot preparations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate with necessary parties for access to locations and other subjects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Shoot images, and proof and optimise work to client specifications

  1. Capture images to agreed style and content within shoot context
  2. Work with a production team, proof images and seek feedback from client on shoot progress and image selection
  3. Optimise images to agreed client specifications using industry standards
  4. Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers
Capture images to agreed style and content within shoot context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Work with a production team, proof images and seek feedback from client on shoot progress and image selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Optimise images to agreed client specifications using industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Wrap up and review shoot

  1. Maintain quality and working condition of equipment, studio and props
  2. Review pricing schedule and prepare invoice for client
  3. Review client response and personal performance within shoot context
  4. Catalogue and archive optimised images and/or integrated presentation products appropriately
  5. Maintain contractual and financial records for business and taxation purposes
  6. Update work samples of domestic photo imaging services for marketing and promotional purposes
  7. Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
Maintain quality and working condition of equipment, studio and props

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review pricing schedule and prepare invoice for client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review client response and personal performance within shoot context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Catalogue and archive optimised images and/or integrated presentation products appropriately

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update work samples of domestic photo imaging services for marketing and promotional purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply a typical workflow in domestic photo imaging professional practice

interact and liaise with clients and associated professionals

apply business, coordination and negotiation skills to own photo imaging work practices

apply technical and imaging skills, including capturing and optimising domestic images.

Context of and specific resources for assessment

Assessment must ensure:

access to:

a range of photo imaging production equipment employed in a domestic context, such as cameras, computers, software, printers, darkrooms, lighting and accessories

a range of locations and studios for domestic photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to domestic photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries, such as designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate applying a typical workflow in domestic photo imaging professional practice

case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to domestic photo imaging

participation in and observation of professional domestic photo imaging awards

review of photo imaging products against domestic industry standards and service specifications.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI517A Research and exploit photo imaging trends

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHI520A Produce an innovative presentation of professional work

CUVPHI529A Employ colour management in a digital imaging workplace.

Required Skills and Knowledge

Required skills

photo imaging skills to:

create meaningful images in private and public spaces in a respectful manner

create, optimise and archive files and film to domestic photo imaging industry standards

use industry-standard digital media, design and presentation technologies

research skills to:

compare contemporary styles and conceptual or aesthetic approaches to domestic photo imaging

maintain professional practice arrangements for domestic photo imaging

critical thinking skills to:

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to develop and interpret business documents and contracts

numeracy skills to:

maintain contractual and financial records for business and taxation purposes

prepare budgets, quotations and invoices for clients

planning and organising skills to:

coordinate activities of assistants and production teams

interpret and respond to photo imaging briefs

organise shoots on location and in studio and prepare shoot management timelines

communication skills to:

develop rapport with subjects and recognise and overcome tension and nervousness that may arise from subjects having photographs taken

establish and nourish industry links with suppliers, contractors and employees

negotiate prices and fair exchange of services with clients and project stakeholders

relate to individuals and groups from a diverse range of age groups, religious, racial and cultural areas

resolve complaints and disputes

seek feedback from clients on shoot progress and image selection

work effectively with diversity and deal empathetically with subjects

learning skills to review personal performance within shoot context

problem-solving skills to identify and rectify equipment malfunction and failure

teamwork skills to work with a production team

technology skills to check and reinstate equipment, studio and props.

Required knowledge

domestic photo imaging practices and products

business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits

relationship between photo imaging practitioner and clients

procedures for selecting, testing and evaluating technology to determine suitability for domestic production purposes

traditions and contemporary issues that inform domestic photo imaging practice

protocols for working with government institutions and regulations relating to domestic photo imaging practice.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary media, such as newspapers, television and magazines

internet and social media sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars and conferences.

Domestic subjects may include:

adolescents

babies and children

celebration events, such as parties and family gatherings

cultural and religious occasions

engagement couples

formals and debutantes

glamour and boudoir

graduations

groups, such as school, social and sporting

personal portraiture

pregnant mothers

seniors.

Studio style may include:

unique and recognisable photographic and print/album look, including factors such as:

depth of field

exposure compensation

framing and cropping

lens focal length

point of view (POV) photography

post-capture image treatment.

Domestic photo imaging services may include:

digital files for use on the internet or inclusion in personal digital media presentations and documents

DVDs and digital media presentations

framed, loose and mounted prints

individual, couple and group portraits

passports and identification documents

prints in or for albums and books.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

creative product archive/digital asset management

financial management

insurance, including personal, public risk, accident and sickness, equipment, completed creative product, transportation and storage

licences and permits

model/talent and property releases

moral and ethical codes of practice

OHS

project budget management.

Appropriate people may include:

members of production team

members of relevant professional associations

mentors and peers

practising domestic photographers, photo imagists or members of allied fields.

Shoot responsibilities may include:

confirming legal aspects of the shoot

controlling the creative product

controlling the shoot

negotiating and signing contract

paying bills

selecting locations, props and backgrounds.

Shoot requirements may include:

analog or digital capture technologies and supporting accessories

creative product:

how it is to be used

what the client specifies

hire options for equipment

models, props and backgrounds

photo imaging lighting:

ambient

mixed lighting

supplementary, including electronic flash, tungsten and fluorescent

processing requirements for image work created

production team

studio or internal/external location

timelines for stages of domestic workflow

transportation of equipment.

Shoot preparations may include:

assemble and check all equipment

brief assistants and other members of creative team

conceptualise involvement in creative process

confirm time, place and requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Shoot context may include:

application of teamwork and management skills conducive to a creative environment

colour management specifications

format and orientation of image

technical requirements of creative product

developing rapport with subjects

overcoming client tension or nervousness that may arise from subject having photographs taken

studio style

timelines.

Production team may include:

assistants

child minders

make-up and hairdressing

post-production coordinators

stylists.

Proof images may include:

presenting proofs in a viewing session:

as contact sheets or proof prints to appropriate sizes

as digital images (via camera display, on a computer screen, and/or projected by a data projector)

as projected transparencies

proofing methods.

Optimise images may include:

digital files as specified:

bit depth

colour space

digital asset management

file dimensions/size in pixels

file format, such as:

joint photographic experts group (JPEG)

portable document format (PDF)

Photoshop Data (PSD)

tagged image file format (TIFF)

file naming, captions and inclusion of file information data

multiple file formats

transfer media, such as CD, DVD and internet

uncompressed and compressed files

maintaining quality and integrity of the digital data

processing RAW/JPEG files

retouch, enhance and photomontage as requested.

Service suppliers may include:

bookbinders and album-makers

digital media specialists

external printers and framers

in-house printers and framers.