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Evidence Guide: CUVPHI524A - Make wedding photo imaging products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI524A - Make wedding photo imaging products

What evidence can you provide to prove your understanding of each of the following citeria?

Develop a range of wedding services based on a studio style

  1. Research sources of information for contemporary styles and conceptual or aesthetic approaches to wedding photo imaging styles, subjects and locations
  2. Develop a studio style and determine its relevance and suitability to intended target audience
  3. Make test shots to refine studio style
  4. Prepare sample albums representative of studio style for marketing or promotional purposes
  5. Prepare pricing schedule, order forms, terms of trade and contracts
  6. Research and adopt professional practice arrangements for wedding services and confirm with appropriate people
  7. Promote and market wedding photo imaging services to potential clients
Research sources of information for contemporary styles and conceptual or aesthetic approaches to wedding photo imaging styles, subjects and locations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a studio style and determine its relevance and suitability to intended target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make test shots to refine studio style

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare sample albums representative of studio style for marketing or promotional purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare pricing schedule, order forms, terms of trade and contracts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and adopt professional practice arrangements for wedding services and confirm with appropriate people

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote and market wedding photo imaging services to potential clients

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with client and prepare for shoot

  1. Meet with client to confirm shoot responsibilities, shoot requirements and pricing schedule
  2. Discuss assignment of copyright and licensing arrangements with client
  3. Negotiate and complete contract with client using appropriate deposit and payment plan arrangements
  4. Make appropriate shoot preparations
Meet with client to confirm shoot responsibilities, shoot requirements and pricing schedule

Completed
Date:

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Discuss assignment of copyright and licensing arrangements with client

Completed
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Negotiate and complete contract with client using appropriate deposit and payment plan arrangements

Completed
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Make appropriate shoot preparations

Completed
Date:

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Shoot images, proof and optimise work to client specifications

  1. Capture images within shoot context and be prepared for changed circumstances
  2. Coordinate and work with a shoot team and seek feedback from client on shoot progress and image selection
  3. Prepare proofs and samples and liaise with client to finalise creative product content
  4. Optimise images and output creative products to agreed client specifications using industry standards
Capture images within shoot context and be prepared for changed circumstances

Completed
Date:

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Coordinate and work with a shoot team and seek feedback from client on shoot progress and image selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare proofs and samples and liaise with client to finalise creative product content

Completed
Date:

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Optimise images and output creative products to agreed client specifications using industry standards

Completed
Date:

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Wrap up and review shoot

  1. Maintain quality and working condition of equipment, studio and props
  2. Prepare work and final account for client for collection and payment
  3. Review client response and personal performance within shoot context
  4. Appropriately catalogue and archive images and files
  5. Maintain contractual and financial records for business and taxation purposes
  6. Update work samples of wedding photo imaging services for marketing or promotional purposes
  7. Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
Maintain quality and working condition of equipment, studio and props

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare work and final account for client for collection and payment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review client response and personal performance within shoot context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Appropriately catalogue and archive images and files

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update work samples of wedding photo imaging services for marketing or promotional purposes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply a typical workflow in wedding photo imaging professional practice

apply business, coordination and negotiation skills to own photo imaging practice

apply technical and imaging skills, including capturing and optimising wedding images

interact and liaise with clients and associated professionals within the context of a wedding shoot, including empathetic communication skills

work within a diverse range of cultural and religious practices and rituals in a wedding context.

Context of and specific resources for assessment

Assessment must ensure:

access to:

a range of photo imaging production equipment employed in a wedding context, such as album layout software, cameras, computers, printers, darkrooms, lighting and accessories

a range of locations and studios for wedding photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries, such as designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate applying a typical workflow in wedding photo imaging professional practice

direct observation of candidate participating in wedding photo imaging events and making wedding photo imaging products

case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

participation in and observation of wedding photo imaging awards

review of creative products against wedding industry standards and service specifications.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI517A Research and exploit photo imaging trends

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHI520A Produce an innovative presentation of professional work

CUVPHI529A Employ colour management in a digital imaging workplace.

Required Skills and Knowledge

Required skills

photo imaging skills to:

create meaningful images in private or public spaces in a respectful manner

optimise or create files or film to wedding photo imaging industry standards

use industry-standard digital media, design and presentation technologies

research skills to:

compare contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

maintain professional practice arrangements for wedding photo imaging

critical thinking skills to:

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to develop and interpret business documents and contracts

numeracy skills to:

maintain contractual and financial records for business and taxation purposes

prepare pricing structures, payment plans, budgets, quotations and invoices for clients

planning and organising skills to:

coordinate activities of models, assistants, and creative and shoot teams

interpret and respond to photo imaging briefs

organise shoots on location or in studio and prepare shoot management timelines

learning skills to review personal performance within shoot context

problem-solving skills to:

identify or rectify equipment malfunction or failure

adjust for unforeseen or changed circumstances of the wedding shoot

teamwork skills to work with a shoot and post-shoot team

communication skills to:

conduct interviews and consultation

develop rapport with subjects and recognise and overcome tension and nervousness that may arise from subjects having photographs taken

establish and nourish industry links with suppliers, contractors and employees

make business presentations

negotiate prices and fair exchange of services with clients and project stakeholders

resolve complaints and disputes

seek feedback from clients on shoot progress and image selection

work effectively with diversity and deal empathetically with subjects

technology skills to check and reinstate equipment, studio and props.

Required knowledge

broad wedding photo imaging environment, including the styles, and where and how the image products are used

business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits

relationship between photo imaging practitioner and wedding clients

procedures for selecting, testing and evaluating technology to determine its suitability for wedding production purposes

traditions and contemporary issues that inform wedding photo imaging practice

protocols for working with government institutions/regulations relating to the wedding environment.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary wedding or fashion media, newspapers, television and magazines

internet and social media sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars and conferences.

Wedding photo imaging styles may include:

contemporary

ethnic, religious and cultural traditions

magazine style

photo-documentary/photo essay

traditional.

Wedding subjects may include:

integration of subjects into architectural and landscape environments

portraits of:

couples

formal and informal groups

individuals

wedding details:

apparel and accessories

automobiles and transportation vehicles

cakes

dresses

flowers

jewellery.

Wedding locations may include:

churches

landscape environment:

beaches, river and stream banks

buildings and architectural

public and private parks and gardens

roadsides, fields and farmlands

urban and rural

photo imaging studio

private homes

reception rooms and hotels.

Studio style may include:

unique and recognisable photographic and print/album look, including factors such as:

depth of field

exposure compensation

fragments and details

framing and cropping

lens focal length

post-capture image treatment

point of view (POV) photography

use of abstraction.

Pricing schedule may include:

payment plans

range of services or packages.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

creative product archive/digital asset management

financial management and GST

insurance, including personal, public risk, accident and sickness, equipment, completed creative product, and transportation and storage

licences and permits

model/talent and property releases

OHS

project budget management.

Appropriate people may include:

bridal agencies and wedding suppliers

members of relevant professional associations

mentors and peers

practising wedding photographers, photo imagists and members of allied fields.

Shoot responsibilities may include:

confirming legal aspects of the shoot

controlling the shoot

controlling and signing off on the creative product

liaising with bridal party and family to coordinate group shots

negotiating and signing contract

paying deposit and final account

selecting locations, props and backgrounds.

Shoot requirements may include:

analog or digital capture technologies and supporting accessories

creative product:

how it is to be used

what the client specifies

duration of coverage

hire options for equipment

props and backgrounds

photo imaging lighting:

ambient

mixed lighting

supplementary, including electronic flash, tungsten and fluorescent

processing requirements for image work created

shoot team

post-shoot team:

album planners and designers

digital media/audio visual producer

image enhancement and retouching

studio or internal/external location

timelines for stages of wedding workflow

transportation of equipment.

Shoot preparations may include:

assemble and check all equipment

brief assistants, members of the shoot and post-shoot teams

conceptualise involvement in creative process

confirm time, place and requirements for all aspects of the shoot that will be supplied by others

consider and implement strategies for back-up equipment in case of equipment loss or failure

ensure personal grooming and presentation of self and team match client expectations

negotiate access to locations with necessary parties

undertake weather check for location shoots.

Shoot context may include:

agreed responsible parties for aspects of the shoot

application of teamwork and management skills conducive to a creative environment

client’s contractual agreement

compassionate and empathetic considerations

cultural requirements

physical environments of the shoot

time constraints for locations and associated professionals for the event.

Changed circumstances may include:

changes due to emotional state of the subjects

changes to contractual arrangements

equipment malfunctions

inclement weather

overlooked technical requirements

physical changes of the location

subject changes

substitution of replacement photographer due to illness or unavailability.

Shoot team may include:

album planners and designers

child minders

post-shoot team:

digital media/audio visual producer

image enhancement and retouching

shoot team:

assistants

fashion stylists

make-up and hairdressers

posers.

Creative products may include:

photo images as:

digital files for use on the internet or for inclusion in personal digital media presentations or documents

DVDs and digital media presentations

framed prints

loose prints

mounted prints

prints in or for albums and books.

Optimise images may include:

digital files as specified:

bit depth

colour space

digital asset management

file dimensions and size in pixels

file format, such as:

joint photographic experts group (JPEG)

portable document format (PDF)

Photoshop Data (PSD)

tagged image file format (TIFF)

file naming, captions and inclusion of file information data

multiple file formats

uncompressed and compressed files

maintain quality and integrity of the digital data

process RAW/JPEG files

retouch, enhance and photomontage as requested

transfer media, such as CD, DVD and internet.