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Evidence Guide: CUVPHI525A - Plan, capture and exploit visual art photo images

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI525A - Plan, capture and exploit visual art photo images

What evidence can you provide to prove your understanding of each of the following citeria?

Conceptualise, research and initiate project opportunities

  1. Research and identify relevant project opportunities using appropriate sources of information
  2. Critique and review project opportunities with appropriate people and identify project concept
  3. Consider application process where required and technical requirements of the project
  4. Prepare a projected budget, timeline and supporting material for the application, submission and/or expression of interest
  5. Complete and submit application, submission and/or expression of interest to relevant organisation
Research and identify relevant project opportunities using appropriate sources of information

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Critique and review project opportunities with appropriate people and identify project concept

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consider application process where required and technical requirements of the project

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare a projected budget, timeline and supporting material for the application, submission and/or expression of interest

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Complete and submit application, submission and/or expression of interest to relevant organisation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare for project

  1. Research and adopt professional practice arrangements for project and use documentation procedures of the workflow and associated functions
  2. Capture, acquire and enhance developmental images to agreed specifications in order to illustrate potential project concepts
  3. Integrate image products into production samples and maquettes
  4. Critically evaluate production samples and confirm with client and/or other stakeholders
Research and adopt professional practice arrangements for project and use documentation procedures of the workflow and associated functions

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Capture, acquire and enhance developmental images to agreed specifications in order to illustrate potential project concepts

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Integrate image products into production samples and maquettes

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Critically evaluate production samples and confirm with client and/or other stakeholders

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create and present finished work

  1. Capture, acquire, enhance and output images to agreed specifications and integrate into creative product
  2. Continually review work quality and progress
  3. Archive images appropriately for creative product
  4. Pack work and transport to agreed location by appropriate methods
  5. Present, display and/or install work to agreed specification
Capture, acquire, enhance and output images to agreed specifications and integrate into creative product

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Continually review work quality and progress

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Archive images appropriately for creative product

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Pack work and transport to agreed location by appropriate methods

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present, display and/or install work to agreed specification

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Exploit promotional and media opportunities for project

  1. Identify and coordinate media and promotion opportunities for project
  2. Prepare media statement and images for promotion
  3. Supply media package to selected agencies and collect, collate and follow up on media response
Identify and coordinate media and promotion opportunities for project

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare media statement and images for promotion

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Supply media package to selected agencies and collect, collate and follow up on media response

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Wrap up and review project

  1. Document installation and collate progress images and documents of project
  2. Complete contractual and financial requirements
  3. Maintain contractual and financial records for business and taxation purposes
  4. Review responses to the work from clients, stakeholders, peers and members of the public
  5. Review personal performance within project context
  6. Identify future opportunities, work directions, themes and concerns resulting from project
Document installation and collate progress images and documents of project

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Complete contractual and financial requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review responses to the work from clients, stakeholders, peers and members of the public

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review personal performance within project context

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, themes and concerns resulting from project

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply a typical workflow in art photo imaging professional practice

apply business, coordination and negotiation skills to own photo imaging work practices

apply problem-solving skills to the creative process

apply technical and imaging skills, including capturing and optimising art images

conceptualise, research, initiate, design and present visual art projects

interact and liaise with potential clients, commissioning agents, media agencies, peers and associated professionals.

Context of and specific resources for assessment

Assessment must ensure:

access to:

a range of photo imaging production equipment, such as cameras, computers, software, printers, darkrooms, lighting and accessories

a range of locations and studios for art photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to art photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied creative arts disciplines

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate applying a typical workflow in art photo imaging professional practice

case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to art photo imaging

participation in or observation of art photo imaging awards

review of creative products against industry standards and service specifications

written and oral questioning or interview to test conceptual and technical soundness of project interpretation and creative product.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPRP303A Select and prepare creative work for exhibition

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI517A Research and exploit photo imaging trends

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHI520A Produce an innovative presentation of professional work.

Required Skills and Knowledge

Required skills

photo imaging skills to:

archive, maintain and manage film and digital assets

create and optimise files and film to photo imaging industry standards

exhibit, transport and display photo images in an art context

research skills to:

access information on all aspects associated with photo imaging shoots

compare contemporary styles and conceptual or aesthetic approaches to art photo imaging

maintain professional practice arrangements for art photo imaging

literacy skills to:

write artist’s statements and develop a résumé or curriculum vitae

interpret and develop business documents and contracts

obtain necessary permits and licences to operate equipment and work in special locations

numeracy skills to:

maintain contractual and financial records for business and taxation purposes

prepare budgets, quotations and invoices

critical thinking skills to:

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

problem-solving skills to identify and rectify equipment malfunction or failure

communication skills to:

attract and maintain sponsors

engage and negotiate with stakeholders in a meaningful and respectful way

establish and nourish industry links with suppliers, contactors and employees

explain conceptual basis for work in written and verbal contexts

negotiate prices and fair exchange of services

promote own photo imaging work in the media

resolve complaints and disputes

work effectively with diversity

learning skills to:

learn operation of equipment

upgrade knowledge required to work in the varied locations of art imaging

review personal performance within shoot context

planning and organising skills to:

coordinate activities of models, assistants, and creative and production teams

organise shoots on location or in studio and prepare shoot management timelines

technology skills to check and reinstate equipment, studio and props.

Required knowledge

business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits

relationship between artist and professional bodies or associations

procedures for selecting, testing and evaluating technology to determine its suitability for personal creative production purposes

traditions and contemporary issues that inform art photo imaging practice

working within the arts, media, gallery and exhibition environments.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Project opportunities may include:

art grants

commission work

self-commissioned work

sponsorship opportunities.

Sources of information may include:

copyright and legal representatives

discussions with innovative industry practitioners

electronic and print media, such as news, reviews and articles

employee association/union representatives and other sources of industrial relations information

events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events

government bodies and associated publications

industry associations

internet and podcasts

libraries and archives, including text, film, video, sound and graphic

lifestyle and contemporary issues magazines

museums, galleries and studios

national and international journals, such as artist, computing and design journals

personal observations and experience

professional competitions and awards

professional development opportunities, such as training programs, seminars, conferences, exhibitions, symposiums, workshops and master classes

retail and wholesale suppliers of products and services

technical publications and reference books.

Appropriate people may include:

critics, commentators and polemicists

curators and gallery staff

members of relevant professional associations

mentors and peers

practising artists or members of allied fields.

Technical requirements may include:

allied and symbiotic technologies

analog or digital technologies

emerging technologies

interactive and/or multimedia

visual and non-visual communication technology.

Projected budget may include:

analysis of potential time spent on each aspect of project as a costed item at an appropriate rate

other project expenses

professional development costs for project

professional services and fees

promotion and marketing costs

quotes for all projected production costs

travel, accommodation and out-of-pocket expenses.

Supporting material may include:

artist’s statement, including how personal practice or capabilities would satisfy project requirements

curriculum vitae or résumé

developmental images or concepts

documentation procedure documents

referees.

Professional practice arrangements may include:

contracts

copyright, moral rights and licensing

financial management

insurance, such as personal, public risk, accident and sickness, equipment, completed art in display, transportation and storage

intellectual property rights

licences and permits

model and property releases

OHS

project budget management.

Documentation procedures may include:

photo-documentary record of key aspects of the project

website, blogsite or online newsletter

written reviews or research papers on progress.

Stakeholders may include:

architects and engineers

community groups

funding organisations

project managers

sponsors

subjects chosen to illustrate the theme or concept.

Media and promotion opportunities may include:

feature articles

news coverage

opening events

radio and television interviews

reviews

websites.

Media package may include:

artist statement

curriculum vitae

media release

sponsor information

supporting visual material, such as images, video footage and logos

venue and opening dates and hours information.

Media response may include:

newspaper and magazines reports

reviews

television and radio coverage

video and audio transcripts.

Contractual and financial requirements may include:

analysis of actual and projected project budget analysis

grant acquittals

invoicing

project payments, including professional services, and hire of equipment and spaces

written agreements for project.