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Evidence Guide: CUVPHI527A - Make illustrative images for publication and display

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI527A - Make illustrative images for publication and display

What evidence can you provide to prove your understanding of each of the following citeria?

Establish and define requirements for a range of illustration projects

  1. Evaluate requirements for a range of illustrative photo imaging projects
  2. Research sources of information for contemporary styles and conceptual or aesthetic approaches to similar illustrative photo imaging projects
  3. Clarify sample layouts and other visual references with appropriate people
  4. Prepare job, creative fee and usage estimates for a range of illustrative photo imaging projects
  5. Meet with client to confirm shoot responsibilities and define or refine shoot requirements
  6. Prepare terms and conditions and quotation for shoot according to client deadlines and check against initial estimate
  7. Make agreement and complete contract with client
Evaluate requirements for a range of illustrative photo imaging projects

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Research sources of information for contemporary styles and conceptual or aesthetic approaches to similar illustrative photo imaging projects

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Clarify sample layouts and other visual references with appropriate people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare job, creative fee and usage estimates for a range of illustrative photo imaging projects

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Meet with client to confirm shoot responsibilities and define or refine shoot requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare terms and conditions and quotation for shoot according to client deadlines and check against initial estimate

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Make agreement and complete contract with client

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare for shoot

  1. Research and adopt professional practice arrangements for shoot and confirm with appropriate people
  2. Establish a range of designs for products and content of product within the shoot context and confirm with client
  3. Consider shoot requirements and make test shots to refine designs for creative product
  4. Liaise with associated professionals for establishing publication or presentation arrangements
  5. Investigate site-specific OHS, licence and permit requirements
  6. Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories
  7. Prepare shoot management timelines and make appropriate shoot preparations
Research and adopt professional practice arrangements for shoot and confirm with appropriate people

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Establish a range of designs for products and content of product within the shoot context and confirm with client

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consider shoot requirements and make test shots to refine designs for creative product

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Liaise with associated professionals for establishing publication or presentation arrangements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Investigate site-specific OHS, licence and permit requirements

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare shoot management timelines and make appropriate shoot preparations

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Shoot images, proof and optimise work to client specifications

  1. Capture images within shoot context
  2. Confirm with agency/client any changes that occur during the shoot that may lead to cost variances
  3. Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection
  4. Optimise images and output creative product to agreed client specifications using industry standards
  5. Prepare work for electronic or physical dispatch and presentation/publication within the shoot context
  6. Prepare invoice or account for client
  7. Deliver completed images/creative product to client with invoice or account and copy of licence and confirm client satisfaction
Capture images within shoot context

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Confirm with agency/client any changes that occur during the shoot that may lead to cost variances

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Optimise images and output creative product to agreed client specifications using industry standards

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare work for electronic or physical dispatch and presentation/publication within the shoot context

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare invoice or account for client

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Deliver completed images/creative product to client with invoice or account and copy of licence and confirm client satisfaction

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Wrap up and review shoot

  1. Check and reinstate equipment, studio and props
  2. Catalogue and archive images/creative product appropriately
  3. Maintain contractual and financial records for business and taxation purposes
  4. Review client response and personal performance within shoot context
  5. Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
Check and reinstate equipment, studio and props

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Catalogue and archive images/creative product appropriately

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review client response and personal performance within shoot context

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply a typical workflow in illustrative photo imaging professional practice

apply business, coordination and negotiation skills to own photo imaging practice

apply problem-solving activities arising from the creative process

apply technical and imaging skills, including capturing and optimising illustrative images

interact and liaise with clients and associated professionals.

Context of and specific resources for assessment

Assessment must ensure:

access to:

a range of photo imaging production equipment employed in an illustrative context, such as cameras, computers, software, printers, darkrooms, lighting and accessories

a range of locations and studios for illustrative photo imaging shoots

sources of information to research contemporary styles and conceptual and aesthetic approaches to illustrative photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries, such as designers, scientists, educationalists, advertisers, pre-press specialists, processing labs/printers, bookbinders, publishers and presentation specialists

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate applying a typical workflow in illustrative photo imaging professional practice

case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to illustrative photo imaging

participation in and observation of professional design, advertising and photography/photo imaging awards

review of photo imaging products against illustrative industry standards and service specifications.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI517A Research and exploit photo imaging trends

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHI520A Produce an innovative presentation of professional work

CUVPHI529A Employ colour management in a digital imaging workplace.

Required Skills and Knowledge

Required skills

photo imaging skills to:

archive, maintain and manage film and digital assets

create and optimise files and film to illustrative photo imaging industry standards

exhibit, transport and display photo imaging products in an illustrative context

use an extended range of photo imaging, design and allied technologies within the illustrative environment

research skills to:

access information on all aspects associated with an illustrative shoot

compare contemporary styles and conceptual or aesthetic approaches to illustrative photo imaging

maintain professional practice arrangements for illustrative photo imaging

obtain necessary permits and licences to operate equipment and work in special locations

critical thinking skills to:

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to develop and interpret business documents and contracts

numeracy skills to:

develop and use complex spreadsheets

maintain contractual and financial records for business and taxation purposes

prepare budgets, quotations and invoices for clients

communication skills to:

engage with clients, subjects and professionals in a meaningful and respectful way

establish and nourish industry links with clients, contractors and employees

explain and describe work practices and methods

negotiate prices and fair exchange of services with clients and project stakeholders

negotiate with and relate to clients, models, creative teams and project stakeholders

resolve complaints and disputes

work effectively with diversity and deal empathetically with subjects

learning skills to:

learn the operation of equipment

review personal performance within shoot context

upgrade knowledge required to work in varied locations of illustrative imaging

planning and organising skills to:

coordinate activities of models, assistants, and creative and production teams

interpret and respond to photo imaging briefs

organise shoots on location or in studio and prepare shoot management timelines

problem-solving skills to identify and rectify equipment malfunction or failure

teamwork skills to work with a production team

technology skills to check and reinstate equipment, studio and props.

Required knowledge

nature of broad illustrative photo imaging environment, including scientific, technical, book and magazine publication, promotion, and how illustrative image products are used

business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits

procedures for selecting, testing and evaluating technology to determine its suitability for illustrative production purposes

traditions and contemporary issues that inform illustrative photo imaging practice

procedures for working with government institutions and regulations relating to the illustrative photo imaging environment.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Illustrative photo imaging projects may include:

book and magazine covers

CD sleeves and covers

creation of ‘visual identity’ images for commercial use

design and capture of images for training materials (print and online)

images for billboard signage

images for display panels, conferences, trade displays and corporate promotions

images for murals and commercial interior decoration

scientific and technical subjects.

Sources of information may include:

contemporary media, such as newspapers, television and magazines

exhibitions

internet and social media sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars and conferences.

Appropriate people may include:

members of relevant professional associations

mentors and peers

practising illustrative photographers, photo imagists and members of allied fields.

Client may include:

arts professional organisations

commissioning agent

community organisations

government institutions

marketing and promotion professionals

scientific professionals

self-commissioned.

Shoot responsibilities may include:

check estimate against budget and make necessary adjustments to date, props, location and talent

confirm budget with client

confirm legal aspects of the shoot, such as copyright, licensing issues and intellectual property rights

control the creative product and the shoot

negotiate and sign contract

pay bills of third-party suppliers and service providers

receive purchase order from client

select and hire models

select locations, props and backgrounds

send confirmation and quotation to client and include:

cover note

creative fee and usage

duration, media and region

terms and conditions

sign off on creative product.

Shoot requirements may include:

analog or digital capture technologies and supporting accessories

creative product:

how it is to be used

what the client specifies

hire options for equipment

layout references

models, props and backgrounds

overall look and feel required to satisfy requirements of brief

photo imaging lighting:

ambient

mixed lighting

supplementary, including electronic flash, tungsten and fluorescent

processing and pre-press requirements for image work created

production team:

assistants

post-production coordinators

studio or internal/external location

technical considerations based on the technical requirements of the shoot

timelines for stages of illustrative workflow

transportation of equipment.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

creative product archive/digital asset management

financial management

insurance, including personal, public risk, accident and sickness, equipment, completed creative product transportation and storage

licences and permits

model and property releases

OHS

project budget management.

Shoot context may include:

application of teamwork and management skills conducive to a creative environment

format and orientation of image

pre-press specifications

service being supplied

style or concept required in creative product

technical requirements of creative product

timelines.

Creative product may include:

digital files for use on the internet or for inclusion in personal digital media presentations and documents

DVDs and digital media presentations

images for publication and display in or on:

billboards

books

educational materials

exhibitions

magazines and newspapers

scientific and technical publications

websites

marketing and promotional materials, such as posters

mounted or framed prints

photo images and photomontages.

Shoot preparations may include:

assemble and check all equipment

brief assistants and other members of creative team

conceptualise involvement in creative process

confirm time, place and requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Production team may include:

assistants for:

camera equipment

digital systems

content specialists and professionals

post-production coordinators

pre-press specialists

set builders

stylists.

Optimise images may include:

digital files as required by the industry and pre-press standards for output:

bit depth

colour space

digital asset management

file dimensions/size in pixels

file format, such as:

joint photographic experts group (JPEG)

portable document format (PDF)

Photoshop Data (PSD)

tagged image file format (TIFF)

file naming, metadata, captions and inclusion of file information data

multiple file formats

uncompressed and compressed files

maintain quality and integrity of the digital data

process RAW/JPEG files

retouch, enhance and photomontage as requested

transfer media, such as CD, DVD and internet.