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Evidence Guide: DEFDPA002 - Identify material suitable for media publication

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

DEFDPA002 - Identify material suitable for media publication

What evidence can you provide to prove your understanding of each of the following citeria?

Identify and/or locate sources for potential stories

  1. Obtain and analyse material about organisational issues and current affairs in accordance with operational procedures
  2. Maintain and engage with a network of relevant stakeholders
  3. Maintain a professional resource collection
  4. Assess information for newsworthiness and audience appeal
Obtain and analyse material about organisational issues and current affairs in accordance with operational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain and engage with a network of relevant stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain a professional resource collection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess information for newsworthiness and audience appeal

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify relevant public affairs objectives

  1. Identify public affairs objectives and constraints
  2. Identify client needs and factor into planning
  3. Identify and involve key relevant stakeholders to achieve outcomes
Identify public affairs objectives and constraints

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify client needs and factor into planning

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and involve key relevant stakeholders to achieve outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish likely story ‘angle’

  1. Identify potential story approach that will be of interest to target audience
  2. Identify relevant factors affecting research for stories
  3. Consult with or obtain clearance from appropriate stakeholders to ensure story angle is consistent with organisational mission, in accordance with operational procedures
Identify potential story approach that will be of interest to target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify relevant factors affecting research for stories

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with or obtain clearance from appropriate stakeholders to ensure story angle is consistent with organisational mission, in accordance with operational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Identify and/or locate sources for potential stories

1.1

Obtain and analyse material about organisational issues and current affairs in accordance with operational procedures

1.2

Maintain and engage with a network of relevant stakeholders

1.3

Maintain a professional resource collection

1.4

Assess information for newsworthiness and audience appeal

2

Identify relevant public affairs objectives

2.1

Identify public affairs objectives and constraints

2.2

Identify client needs and factor into planning

2.3

Identify and involve key relevant stakeholders to achieve outcomes

3

Establish likely story ‘angle’

3.1

Identify potential story approach that will be of interest to target audience

3.2

Identify relevant factors affecting research for stories

3.3

Consult with or obtain clearance from appropriate stakeholders to ensure story angle is consistent with organisational mission, in accordance with operational procedures

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Identify and/or locate sources for potential stories

1.1

Obtain and analyse material about organisational issues and current affairs in accordance with operational procedures

1.2

Maintain and engage with a network of relevant stakeholders

1.3

Maintain a professional resource collection

1.4

Assess information for newsworthiness and audience appeal

2

Identify relevant public affairs objectives

2.1

Identify public affairs objectives and constraints

2.2

Identify client needs and factor into planning

2.3

Identify and involve key relevant stakeholders to achieve outcomes

3

Establish likely story ‘angle’

3.1

Identify potential story approach that will be of interest to target audience

3.2

Identify relevant factors affecting research for stories

3.3

Consult with or obtain clearance from appropriate stakeholders to ensure story angle is consistent with organisational mission, in accordance with operational procedures

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria on at least one occasion and include:

applying communication ethics relevant to the audience and organisation

applying organisational policies and procedures

establishing useful networks

identifying material suitable for media publication

making notes from spoken and written sources

researching using a range of sources

revising own writing and speaking to enhance meaning and effectiveness

sourcing, reading and critically evaluating background information

transcribing material accurately from oral to written text

using a range of language structures, registers, vocabulary and idiom required in conversational exchanges.

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria and include knowledge of:

audience and organisational interests

constraints on using information including security requirements, conditions on reporting sensitive issues, privacy principles

current affairs and organisational issues

media’s definition of news

public affairs objectives and the characteristics of public affairs organisations including:

organisation’s internal communications objectives

internal client objectives including commanders, headquarters or policy areas

publication objectives for communicating information

relevant legislation, organisational policies and procedures

types of stories used in organisation’s publications

variety of writing genres.

Range Statement

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Non-essential conditions may be found in the Companion Volume Implementation Guide.