The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Segment the market
|
|
Identify criteria to use in segmenting the market in accordance with the marketing/media plan Completed |
Evidence:
|
Access sources of information for segmenting and profiling markets in accordance with the marketing/media plan Completed |
Evidence:
|
Segment the market in accordance with identified criteria Completed |
Evidence:
|
Review market segments for their usefulness in terms of size, potential, distinctive needs, easy identification of members, and/or distinctive media use patterns Completed |
Evidence:
|
Identify the target market
|
|
Define the target market in terms of the stakeholders to be included as prospective users of a product or service, and in terms of the selected market segment/s Completed |
Evidence:
|
Explain the target market segments Completed |
Evidence:
|
Identify available strategic options and select the targeting strategy in accordance with operational policy and procedures Completed |
Evidence:
|
Profile target audience
|
|
Outline the total market and the selected market segment/s in the form of a stakeholder profile Completed |
Evidence:
|
Use demographic and/or psychographic profiles in accordance with the requirements of the marketing/media plan Completed |
Evidence:
|
Apply language, format, content and level of detail so that the profile is consistent with organisational requirements Completed |
Evidence:
|
Develop a positioning strategy
|
|
Identify a viable positioning strategy Completed |
Evidence:
|
Draft a marketing/positioning plan that aligns strategy with stakeholder profile Completed |
Evidence:
|
Consult with organisational stakeholders to ensure strategy aligns with organisational goals/mission Completed |
Evidence:
|