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Evidence Guide: DEFDPA004 - Manage media requirements at major events

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

DEFDPA004 - Manage media requirements at major events

What evidence can you provide to prove your understanding of each of the following citeria?

Assess event and organisation requirement

  1. Define restricted and/or special access areas to the media
  2. Assess operational responsibilities and provision of information to the media in accordance with operational procedures
Define restricted and/or special access areas to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess operational responsibilities and provision of information to the media in accordance with operational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop media strategy

  1. Use the media plan to form the media strategy
  2. Arrange media requirements in accordance with event characteristics
  3. Brief media representatives in accordance with availability, knowledge of event and media presence
  4. Allocate a media briefing area within required resources where possible
  5. Gain media cooperation in order to coordinate information flow and to provide information to the public
  6. Change media strategy to suit operational demands and level, as required
  7. Gain approval for information releases in accordance with operational procedures
  8. Schedule information briefing sessions and tours in accordance with operational responsibilities and media requirements
  9. Provide media personnel with personal protective clothing and equipment in accordance with operational procedures
Use the media plan to form the media strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange media requirements in accordance with event characteristics

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief media representatives in accordance with availability, knowledge of event and media presence

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Allocate a media briefing area within required resources where possible

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gain media cooperation in order to coordinate information flow and to provide information to the public

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Change media strategy to suit operational demands and level, as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gain approval for information releases in accordance with operational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Schedule information briefing sessions and tours in accordance with operational responsibilities and media requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide media personnel with personal protective clothing and equipment in accordance with operational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to media

  1. Follow organisational protocols when liaising with the media
  2. Provide media representatives with current developments of the event, as required
  3. Schedule and conduct interview and photo opportunities to provide updated information, as required
  4. Consult other organisations at the incident to ensure a consistent presentation of information to the media, in accordance with operational procedures
  5. Maintain accurate records of media enquiries and interviews
  6. Maintain open communication channels between organisations and the media
Follow organisational protocols when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide media representatives with current developments of the event, as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Schedule and conduct interview and photo opportunities to provide updated information, as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult other organisations at the incident to ensure a consistent presentation of information to the media, in accordance with operational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain accurate records of media enquiries and interviews

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain open communication channels between organisations and the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote the organisation via the media

  1. Promote work and achievements of the organisation throughout the event in accordance with operational protocols
  2. Ensure own demeanour and presentation meets organisational professional standards
Promote work and achievements of the organisation throughout the event in accordance with operational protocols

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure own demeanour and presentation meets organisational professional standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Assess event and organisation requirement

1.1

Define restricted and/or special access areas to the media

1.2

Assess operational responsibilities and provision of information to the media in accordance with operational procedures

2

Develop media strategy

2.1

Use the media plan to form the media strategy

2.2

Arrange media requirements in accordance with event characteristics

2.3

Brief media representatives in accordance with availability, knowledge of event and media presence

2.4

Allocate a media briefing area within required resources where possible

2.5

Gain media cooperation in order to coordinate information flow and to provide information to the public

2.6

Change media strategy to suit operational demands and level, as required

2.7

Gain approval for information releases in accordance with operational procedures

2.8

Schedule information briefing sessions and tours in accordance with operational responsibilities and media requirements

2.9

Provide media personnel with personal protective clothing and equipment in accordance with operational procedures

3

Provide information to media

3.1

Follow organisational protocols when liaising with the media

3.2

Provide media representatives with current developments of the event, as required

3.3

Schedule and conduct interview and photo opportunities to provide updated information, as required

3.4

Consult other organisations at the incident to ensure a consistent presentation of information to the media, in accordance with operational procedures

3.5

Maintain accurate records of media enquiries and interviews

3.6

Maintain open communication channels between organisations and the media

4

Promote the organisation via the media

4.1

Promote work and achievements of the organisation throughout the event in accordance with operational protocols

4.2

Ensure own demeanour and presentation meets organisational professional standards

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Assess event and organisation requirement

1.1

Define restricted and/or special access areas to the media

1.2

Assess operational responsibilities and provision of information to the media in accordance with operational procedures

2

Develop media strategy

2.1

Use the media plan to form the media strategy

2.2

Arrange media requirements in accordance with event characteristics

2.3

Brief media representatives in accordance with availability, knowledge of event and media presence

2.4

Allocate a media briefing area within required resources where possible

2.5

Gain media cooperation in order to coordinate information flow and to provide information to the public

2.6

Change media strategy to suit operational demands and level, as required

2.7

Gain approval for information releases in accordance with operational procedures

2.8

Schedule information briefing sessions and tours in accordance with operational responsibilities and media requirements

2.9

Provide media personnel with personal protective clothing and equipment in accordance with operational procedures

3

Provide information to media

3.1

Follow organisational protocols when liaising with the media

3.2

Provide media representatives with current developments of the event, as required

3.3

Schedule and conduct interview and photo opportunities to provide updated information, as required

3.4

Consult other organisations at the incident to ensure a consistent presentation of information to the media, in accordance with operational procedures

3.5

Maintain accurate records of media enquiries and interviews

3.6

Maintain open communication channels between organisations and the media

4

Promote the organisation via the media

4.1

Promote work and achievements of the organisation throughout the event in accordance with operational protocols

4.2

Ensure own demeanour and presentation meets organisational professional standards

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria on at least one occasion and include:

applying communication ethics relevant to the audience and organisation

applying operational policies and procedures

communicating facts in a fluent, clear and interesting manner

conducting press conferences and group interviews

demonstrating an awareness of organisational issues

liaising with the media and other organisational personnel

managing the media to ensure integrity of information being disseminated

presenting information via media channels

retaining professionalism

showing attention to detail

speaking publicly

using appropriate personal protective equipment and clothing.

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria and include knowledge of:

current media liaison practices

legal and organisational requirements relating to confidentiality, libel, accuracy, discrimination

media requirements including:

access for crew and equipment

photographic/film opportunities

onsite interviews

interviews with particular personnel

newsworthiness, news angles

human interest interviews and stories

technical aspects such as lighting and sound

technical and other requirements of local, regional, national media and print, radio, television and social media

individual requests from media personnel

food, shelter, personal protective equipment

telephones, information technology, power outlets

bilingual briefing

newsworthiness of information

relevant operational policies and procedures

role of media in disseminating information including information covering:

road closure notifications

facility closures

warnings

danger zone identification

public information/assurance

evacuation details.

Range Statement

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Non-essential conditions may be found in the Companion Volume Implementation Guide.