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Evidence Guide: DEFPA002 - Identify material suitable for media publication

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

DEFPA002 - Identify material suitable for media publication

What evidence can you provide to prove your understanding of each of the following citeria?

Identify/locate sources for potential stories

  1. Material about organisational issues and current affairs is obtained from a wide variety of sources, read and analysed.
  2. A network of contacts is maintained and engaged regularly.
  3. A professional resource collection is maintained.
  4. Trends in audience interests are identified and recorded.
  5. Information is assessed for newsworthiness and likely audience appeal.
Material about organisational issues and current affairs is obtained from a wide variety of sources, read and analysed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A network of contacts is maintained and engaged regularly.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A professional resource collection is maintained.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Trends in audience interests are identified and recorded.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information is assessed for newsworthiness and likely audience appeal.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify relevant public affairs objectives

  1. Public affairs objectives and constraints are identified and factored into planning.
  2. Client needs are identified and factored into planning.
Public affairs objectives and constraints are identified and factored into planning.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Client needs are identified and factored into planning.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish likely story ‘angle’

  1. Relevant factors affecting research for stories are identified.
  2. An approach to the potential story is identified and clearance is obtained from the supervisor.
Relevant factors affecting research for stories are identified.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

An approach to the potential story is identified and clearance is obtained from the supervisor.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to:

identify information that is newsworthy and suitable for publication, through personal initiative or following direction from supervisor

identify current affairs and organisation’s issues

apply communication ethics that are relevant to the audience and organisation

Consistency in performance

Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements.

Evidence should be gathered while observing the individual identify information that is newsworthy and suitable for publication and demonstrate an awareness of current affairs and organisational issues. The application of communication ethics that are relevant to the audience and organisation are to be observed.

Specific resources for assessment

Access is required to:

relevant standards, policy and instructions related to public affairs

Required Skills and Knowledge

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

establish useful networks

research using a range of sources

source, read and critically evaluate background information

make notes from spoken and written sources

use a range of language structures, registers, vocabulary and idiom required in conversational exchanges

transcribe material accurately from oral to written text

revise own writing and speaking to enhance meaning and effectiveness

Required Knowledge

audience and organisational interests

the media’s definition of news

the types of stories used in organisation’s publications

constraints on using information (eg security requirements, conditions on reporting sensitive issues)

organisational issues

current affairs issues

a variety of writing genres

the standard operating procedures of relevant organisation

public affairs objectives and the characteristics of public affairs organisations

relevant legislation

Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Public affairs objectives may include

organisation’s internal communications objectives

internal clients (such as commanders, headquarters or policy areas) objectives

publication objectives for communicating information