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Evidence Guide: ICPPP211C - Develop a basic design concept

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

ICPPP211C - Develop a basic design concept

What evidence can you provide to prove your understanding of each of the following citeria?

Assess brief requirements

  1. The printing requirements of the layout brief are determined to align pre-press processes with printing feasibility
  2. The brief is broken down into stages of production in order to determine a plan of procedure
  3. A plan of action is determined to meet the time requirements of each stage so that deadlines are identified and adhered to
  4. Correct design and typographic terms are used to facilitate communication according to industry standards
The printing requirements of the layout brief are determined to align pre-press processes with printing feasibility

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The brief is broken down into stages of production in order to determine a plan of procedure

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A plan of action is determined to meet the time requirements of each stage so that deadlines are identified and adhered to

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Correct design and typographic terms are used to facilitate communication according to industry standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assemble layout

  1. Client copy and images are assembled to conform to the brief requirements
  2. Library files are accessed for relevant data to conform to the brief requirements
  3. Appropriate equipment and materials to complete the layout are assembled to enable the brief to be undertaken efficiently
  4. The design area is cleaned and prepared ready for use
Client copy and images are assembled to conform to the brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Library files are accessed for relevant data to conform to the brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Appropriate equipment and materials to complete the layout are assembled to enable the brief to be undertaken efficiently

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The design area is cleaned and prepared ready for use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Render a simple graphic design

  1. The client requirements are checked to ensure a design concept matches the brief
  2. Preliminary graphic design ideas are constructed according to the brief
  3. A simple graphic design concept is rendered electronically to conform to the client brief
  4. The rendered graphic design is checked for conformance with the requirements of the brief
The client requirements are checked to ensure a design concept matches the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Preliminary graphic design ideas are constructed according to the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A simple graphic design concept is rendered electronically to conform to the client brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The rendered graphic design is checked for conformance with the requirements of the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce finished artwork

  1. A layout grid is created to meet the specifications of the client brief
  2. Type is selected for readability style and fitted into the grid space allocated to conform to brief requirements
  3. Photographs and illustrations are selected, scaled and cropped appropriately to fit the grid space allocated
  4. Overlays/colour roughs are created to conform to brief specifications
  5. The components of the layout are positioned accurately using keylines to conform to the grid framework
A layout grid is created to meet the specifications of the client brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Type is selected for readability style and fitted into the grid space allocated to conform to brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Photographs and illustrations are selected, scaled and cropped appropriately to fit the grid space allocated

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Overlays/colour roughs are created to conform to brief specifications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The components of the layout are positioned accurately using keylines to conform to the grid framework

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check for suitability

  1. The layout is checked to eliminate omissions and errors
  2. The layout design is checked against the requirements of the brief to conform to the critical requirements of the proposed medium
  3. The layout is rendered ready to present to the client
The layout is checked to eliminate omissions and errors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The layout design is checked against the requirements of the brief to conform to the critical requirements of the proposed medium

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The layout is rendered ready to present to the client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Tidy materials and store data

  1. Equipment and materials are returned to storage according to enterprise procedures
  2. Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures
  3. The design area is cleaned according to enterprise procedures ready for re-use
Equipment and materials are returned to storage according to enterprise procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The design area is cleaned according to enterprise procedures ready for re-use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

the rendered design meets the requirements of the design brief. The design conforms to commercial design standards and meets reproduction final use requirements

the underlying skill of designing a basic layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes

demonstrate an ability to find and use information relevant to the task from a variety of information sources

prepare TWO sets of colour roughs and artwork containing line and tone work according to specifications of the client brief and the listed Performance Criteria.

Context of and specific resources for assessment

Assessment must ensure:

assessment may take place on the job, off the job or a combination of these

off the job assessment must be undertaken in a closely simulated workplace environment

it is expected that special purpose tools, equipment and industry software packages will be used where appropriate.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

OHS in relation to operating machinery such as safely switching off machinery before cleaning is started

communication of ideas and information by determining exactly what client wants from brief and subsequent discussion

collecting, analysing and organising information by balancing and matching client demands with requirements for reproduction and costs

planning and organising activities by coordinating job sequence so that as materials arrive they are processed and can be checked efficiently

teamwork when ensuring that designers, printers and clients all know what they need to do and when

mathematical ideas and techniques by calculating costs and enlargement/reduction factors

problem-solving skills by coping with discrepancies between brief and what is possible

use of technology by using appropriate software to create design and ensuring files are saved in required format

Required knowledge

the purpose of this artwork being prepared

number and the specific colours of the job

scale that is this artwork to the finished job

the difference between reflective and transparent originals

three essential elements to consider when preparing art for printing/publication

the different requirements for TWO different printing or electronic output processes

using manual/computer techniques to prepare colour rough

various types of halftone dot structures and the maximum and minimum tonal ranges that could be used to reproduce this artwork

OHS concerns that are there when using cameras or computers

the colour sequence and overlap for transparent/opaque colours

preparing the finished artwork at this size or scale

choosing specific type faces

effect (influence) that the selection of different type faces have on a job

method used for registration and trim marks

artwork evaluation for density, definition and resolution, and how can this be corrected

the characteristics of properly prepared line artwork

finished art compliance with job specifications and approved colour rough

manuals, safety and other documentation that are relevant to this task and where are they kept and information that is included in these documents

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Layout brief may include:

describes and specifies the work to be completed, identifies all requirements for the job.

Errors may include:

spelling, grammatical, style and placement.

Enterprise procedures may include:

range of enterprise procedures within defined work area.

Complexity of process may include:

artwork may contain simple line work or a combination of line and tone.

Quality standards may include:

should meet client requirements and enterprise and industry standards.