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Evidence Guide: ICPPRP211 - Develop a basic design concept

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

ICPPRP211 - Develop a basic design concept

What evidence can you provide to prove your understanding of each of the following citeria?

Assess brief requirements

  1. Printing requirements of layout brief are determined to align pre-press processes with printing feasibility
  2. Brief is broken down into stages of production to determine a plan
  3. A plan of action is designed to meet time requirements of each stage so deadlines are identified and adhered to
  4. Correct industry-standard terms of design and typography are used to facilitate communication
Printing requirements of layout brief are determined to align pre-press processes with printing feasibility

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief is broken down into stages of production to determine a plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A plan of action is designed to meet time requirements of each stage so deadlines are identified and adhered to

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Correct industry-standard terms of design and typography are used to facilitate communication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assemble layout

  1. Client copy and images are assembled according to brief requirements
  2. Library files are accessed for relevant data to conform to brief requirements
  3. Appropriate equipment and materials to complete the layout are assembled so brief is undertaken efficiently
  4. Design area is cleaned and prepared, ready for use
Client copy and images are assembled according to brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Library files are accessed for relevant data to conform to brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Appropriate equipment and materials to complete the layout are assembled so brief is undertaken efficiently

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design area is cleaned and prepared, ready for use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Render simple graphic design

  1. Client requirements are checked to ensure design concept matches the brief
  2. Preliminary graphic design ideas are constructed according to the brief
  3. Simple graphic design concept is rendered electronically to conform to client brief
  4. Rendered graphic design is checked for conformance with client brief
Client requirements are checked to ensure design concept matches the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Preliminary graphic design ideas are constructed according to the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Simple graphic design concept is rendered electronically to conform to client brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Rendered graphic design is checked for conformance with client brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce finished artwork

  1. Layout grid is created to meet client brief specifications
  2. Type is selected for readability and style, and fitted into grid space allocated to conform to client brief
  3. Photographs and illustrations are selected, scaled and cropped appropriately to fit allocated grid space
  4. Overlays/colour roughs are created to conform to brief specifications
  5. Components of layout are positioned accurately using keylines to conform to grid framework
Layout grid is created to meet client brief specifications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Type is selected for readability and style, and fitted into grid space allocated to conform to client brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Photographs and illustrations are selected, scaled and cropped appropriately to fit allocated grid space

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Overlays/colour roughs are created to conform to brief specifications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Components of layout are positioned accurately using keylines to conform to grid framework

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check for suitability

  1. Layout is checked to eliminate omissions and errors
  2. Layout design is checked against brief requirements to conform to critical requirements of proposed medium
  3. Layout is rendered ready to present to client
Layout is checked to eliminate omissions and errors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Layout design is checked against brief requirements to conform to critical requirements of proposed medium

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Layout is rendered ready to present to client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Tidy materials and store data

  1. Equipment and materials are returned to storage according to enterprise procedures
  2. Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures
  3. Design area is cleaned according to enterprise procedures ready for reuse
Equipment and materials are returned to storage according to enterprise procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design area is cleaned according to enterprise procedures ready for reuse

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess brief requirements

1.1 Printing requirements of layout brief are determined to align pre-press processes with printing feasibility

1.2 Brief is broken down into stages of production to determine a plan

1.3 A plan of action is designed to meet time requirements of each stage so deadlines are identified and adhered to

1.4 Correct industry-standard terms of design and typography are used to facilitate communication

2 Assemble layout

2.1 Client copy and images are assembled according to brief requirements

2.2 Library files are accessed for relevant data to conform to brief requirements

2.3 Appropriate equipment and materials to complete the layout are assembled so brief is undertaken efficiently

2.4 Design area is cleaned and prepared, ready for use

3 Render simple graphic design

3.1 Client requirements are checked to ensure design concept matches the brief

3.2 Preliminary graphic design ideas are constructed according to the brief

3.3 Simple graphic design concept is rendered electronically to conform to client brief

3.4 Rendered graphic design is checked for conformance with client brief

4 Produce finished artwork

4.1 Layout grid is created to meet client brief specifications

4.2 Type is selected for readability and style, and fitted into grid space allocated to conform to client brief

4.3 Photographs and illustrations are selected, scaled and cropped appropriately to fit allocated grid space

4.4 Overlays/colour roughs are created to conform to brief specifications

4.5 Components of layout are positioned accurately using keylines to conform to grid framework

5 Check for suitability

5.1 Layout is checked to eliminate omissions and errors

5.2 Layout design is checked against brief requirements to conform to critical requirements of proposed medium

5.3 Layout is rendered ready to present to client

6 Tidy materials and store data

6.1 Equipment and materials are returned to storage according to enterprise procedures

6.2 Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures

6.3 Design area is cleaned according to enterprise procedures ready for reuse

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess brief requirements

1.1 Printing requirements of layout brief are determined to align pre-press processes with printing feasibility

1.2 Brief is broken down into stages of production to determine a plan

1.3 A plan of action is designed to meet time requirements of each stage so deadlines are identified and adhered to

1.4 Correct industry-standard terms of design and typography are used to facilitate communication

2 Assemble layout

2.1 Client copy and images are assembled according to brief requirements

2.2 Library files are accessed for relevant data to conform to brief requirements

2.3 Appropriate equipment and materials to complete the layout are assembled so brief is undertaken efficiently

2.4 Design area is cleaned and prepared, ready for use

3 Render simple graphic design

3.1 Client requirements are checked to ensure design concept matches the brief

3.2 Preliminary graphic design ideas are constructed according to the brief

3.3 Simple graphic design concept is rendered electronically to conform to client brief

3.4 Rendered graphic design is checked for conformance with client brief

4 Produce finished artwork

4.1 Layout grid is created to meet client brief specifications

4.2 Type is selected for readability and style, and fitted into grid space allocated to conform to client brief

4.3 Photographs and illustrations are selected, scaled and cropped appropriately to fit allocated grid space

4.4 Overlays/colour roughs are created to conform to brief specifications

4.5 Components of layout are positioned accurately using keylines to conform to grid framework

5 Check for suitability

5.1 Layout is checked to eliminate omissions and errors

5.2 Layout design is checked against brief requirements to conform to critical requirements of proposed medium

5.3 Layout is rendered ready to present to client

6 Tidy materials and store data

6.1 Equipment and materials are returned to storage according to enterprise procedures

6.2 Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures

6.3 Design area is cleaned according to enterprise procedures ready for reuse

Evidence of the ability to:

correctly prepare TWO sets of colour roughs and artwork containing line and tone work according to specifications of client brief, ensuring rendered design meets design brief requirements, conforms to commercial design standards, and meets reproduction final use requirements.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

identify purpose of artwork being prepared

identify number and specific colours of the job

name scale of artwork to finished job

explain difference between reflective and transparent originals

name three essential elements to consider when preparing art for printing/publication

outline different requirements for TWO printing or electronic output processes

outline types of halftone dot structures and maximum and minimum tonal ranges that could be used to reproduce this artwork

outline work health and safety (WHS) requirements when using cameras or computers

name colour sequence and overlap for transparent/opaque colours

explain affect (influence) of selection of different typefaces

describe method used for registration and trim marks

evaluate artwork for density, definition and resolution, and explain how can this be corrected

name characteristics of properly prepared line artwork

identify location of manuals, safety and other documentation that are relevant to this task and information that is included in these documents.