The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Use marketing plan to coordinate marketing activities
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The marketing plan is used to guide the conduct of day to day marketing activities. Completed |
Evidence:
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Activities are conducted in a manner that makes maximum use of available resources and materials to enhance the quality of the activity and the image of the organisation. Completed |
Evidence:
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Activities are conducted in a manner that maximises the opportunity to meet financial targets. Completed |
Evidence:
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Establish business relationships
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Professional relationships with customers and industry colleagues are established within their correct cultural context in a manner that promotes goodwill and trust. Completed |
Evidence:
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Opportunities to liaise with customers and colleagues are taken up wherever possible. Completed |
Evidence:
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Discussions and negotiations with customers and colleagues are conducted in a professional manner within the relevant cultural context. Completed |
Evidence:
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Monitor the market
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Changes and major issues in the marketplace are correctly identified. Completed |
Evidence:
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Market intelligence gained during the implementation of marketing activities is communicated to appropriate colleagues on a regular basis. Completed |
Evidence:
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Prepare marketing reports
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Reports are prepared according to organisational requirements in a manner that provides clear and concise information to those responsible for market planning. Completed |
Evidence:
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Recommendations for improving the effectiveness of activities are made to the appropriate authority based on practical experience in the implementation of the marketing plan. Completed |
Evidence:
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