The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

capacity to develop, negotiate and structure an agreed commercialisation strategy

demonstrated application of leadership style and approach appropriate to individuals involved, outcomes being sought and context

knowledge of relevant legislation.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

assessment over a sufficient timeframe to allow holistic assessment of the candidate's capacity to lead the development of a commercialisation strategy

resources normally used in the workplace, such as organisational policies and procedures, and relevant legislation

access to stakeholders, potential partners and clients.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate

series of workplace activities and projects developed and implemented as part of the organisation's commercialisation strategy

review of applied projects and learning activities, such as reports and case studies

direct observation of contextual application and presentations to a range of stakeholders

oral or written questioning to assess knowledge of commercialisation strategies and techniques.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example, with other units in the qualification in which this unit is packaged.

Required skills

Ability to:

analyse market trends

budget, including forecasting, capacity and asset analysis, setting targets and compliance mechanisms

negotiate licensing IP (in and out), contractual supply chain arrangement and partnerships

use communication skills to:

maintain appropriate relationships with colleagues and others

value and be open to the opinions of others

work as part of a team

model collaborative communication and learning

use active listening and negotiation skills

present and negotiate proposals

seek opinions and elicit feedback from a range of stakeholders

develop plain English written texts which deal with complex ideas and concepts

generate and evaluate ideas through the analysis of information and concepts at an abstract level

provide strategic leadership during change and negotiation processes

use problem-solving, initiative and enterprise skills to:

direct, motivate, consult and delegate appropriate to the circumstances

collect, analyse and interpret data using a range of methods

shape strategic thinking and inspire others through a shared vision

work with teams with diverse emotional and multiple intelligences and thinking (cognition) skills

provide leadership in occupational health and safety (OHS) practice, ethical standards and legislative requirements

review own personal and professional competence against personal development objectives

support and use participative arrangements aimed at establishing trust

Required knowledge

Knowledge of:

business strategies and legal requirements underpinning trademarks, copyright and patents

commercial environment analysis techniques, such as Strengths, Weaknesses, Opportunities, Threats (SWOT)/TOWS

market testing strategies and techniques

strategies to analyse and assess the upstream and downstream implications of an innovation

risk assessment strategies and techniques

team selection, management and support strategies

legal requirements underpinning partnership arrangements, contracts and taxation

environmental sustainability principles

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Describing the product/innovation will include:

providing detailed background information

identifying the benefit and assumptions made when approval was given to develop the innovation

preparing reports, summaries, demonstrations and promotional materials to suit a variety of audiences

preparing responses to questions, issues and technical queries from current and prospective stakeholders.

Market testing may include:

consumer sampling and testing strategies

franchising pre-production ordering

identifying routing opportunities, such as:

partner options

licensing

regulatory compliance.

Funding options may include:

government (local, state, territory and federal) development grants

industry joint funding, including partnerships with industry and government

commercial funding, including investor funding (e.g. venture capital and equity partners)

owner/operator

partnership arrangements.

Resourcing requirements may include:

financial requirements:

manufacture capital investment

Intellectual Property (IP) costs

regulatory approval/market access cost

innovation production costing

sales and marketing costs

forecast return on investment

infrastructure

human.

Marketing plan will include:

determining resources required

budgeting

setting key performance indicators (KPIs)

developing sale forecasts for one, three and five years.

Supply chain strategy will include:

supply chain logistics SWOT

identifying and evaluating potential supplier partnerships

negotiating contracts.

Developing an IP strategy may include:

freedom to operate

IP management purpose and benefits

patent infringement issues

patent mapping

patenting options

trademark registration.

Environmental sustainability impacts may include:

reduction of waste

increased energy and resource efficiencies

recycling.

Negotiating proposal modifications may involve:

making presentations to key stakeholders

negotiating with senior company personnel or Board Directors

modifying aspects of the proposal to accommodate stakeholder input/requirements.

Project implementation plan will include:

determining project champions

developing project planning chart with critical points and stages

structuring, identifying and recruiting the project team

assigning KPIs and objectives to individuals.

Monitoring process may include:

identifying, selecting and analysing data

quantitative and qualitative feedback processes

testing assumptions

identifying times and data collection points

developing review and reporting schedules

trend monitoring and forecasting analysis.

Business processes may include:

human resource policies and procedures, including job descriptions

documented monitoring and reporting requirements

financial policies and procedures

company negotiation and contractual processes.