NTISthis.com

Evidence Guide: PSPGEN083 - Manage public affairs

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PSPGEN083 - Manage public affairs

What evidence can you provide to prove your understanding of each of the following citeria?

Contribute to public affairs scope and direction

  1. Conduct an environmental scan to identify public affairs issues and needs for the organisation.
  2. Identify target audiences for public affairs action.
  3. Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.
  4. Develop criteria and measures for assessing objectives.
  5. Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.
Conduct an environmental scan to identify public affairs issues and needs for the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify target audiences for public affairs action.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop criteria and measures for assessing objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and manage public affairs program

  1. Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.
  2. Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.
  3. Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.
  4. Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.
  5. Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.
Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop crisis management communication strategies

  1. Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.
  2. Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.
  3. Identify training needs for potential spokespersons and organise media training.
  4. Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.
  5. Develop crisis management action plan and submit for approval.
Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify training needs for potential spokespersons and organise media training.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop crisis management action plan and submit for approval.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Handle highprofile events

  1. Undertake public affairs strategic planning for high-profile events.
  2. Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.
  3. Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.
  4. Oversee and support the involvement of managers, staff and government representatives in high-profile events.
  5. Prepare speeches and statements for management and other officials for special events or in times of crisis.
Undertake public affairs strategic planning for high-profile events.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Oversee and support the involvement of managers, staff and government representatives in high-profile events.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare speeches and statements for management and other officials for special events or in times of crisis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contribute to public affairs scope and direction

  1. Conduct an environmental scan to identify public affairs issues and needs for the organisation.
  2. Identify target audiences for public affairs action.
  3. Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.
  4. Develop criteria and measures for assessing objectives.
  5. Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.
Conduct an environmental scan to identify public affairs issues and needs for the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify target audiences for public affairs action.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop criteria and measures for assessing objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and manage public affairs program

  1. Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.
  2. Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.
  3. Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.
  4. Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.
  5. Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.
Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop crisis management communication strategies

  1. Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.
  2. Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.
  3. Identify training needs for potential spokespersons and organise media training.
  4. Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.
  5. Develop crisis management action plan and submit for approval.
Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify training needs for potential spokespersons and organise media training.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop crisis management action plan and submit for approval.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Handle highprofile events

  1. Undertake public affairs strategic planning for high-profile events.
  2. Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.
  3. Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.
  4. Oversee and support the involvement of managers, staff and government representatives in high-profile events.
  5. Prepare speeches and statements for management and other officials for special events or in times of crisis.
Undertake public affairs strategic planning for high-profile events.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Oversee and support the involvement of managers, staff and government representatives in high-profile events.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare speeches and statements for management and other officials for special events or in times of crisis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Contribute to public affairs scope and direction

1.1 Conduct an environmental scan to identify public affairs issues and needs for the organisation.

1.2 Identify target audiences for public affairs action.

1.3 Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.

1.4 Develop criteria and measures for assessing objectives.

1.5 Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.

2. Plan and manage public affairs program

2.1 Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.

2.2 Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.

2.3 Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.

2.4 Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.

2.5 Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.

3. Develop crisis management communication strategies

3.1 Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.

3.2 Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.

3.3 Identify training needs for potential spokespersons and organise media training.

3.4 Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.

3.5 Develop crisis management action plan and submit for approval.

4. Handle highprofile events

4.1 Undertake public affairs strategic planning for high-profile events.

4.2 Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.

4.3 Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.

4.4 Oversee and support the involvement of managers, staff and government representatives in high-profile events.

4.5 Prepare speeches and statements for management and other officials for special events or in times of crisis.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Contribute to public affairs scope and direction

1.1 Conduct an environmental scan to identify public affairs issues and needs for the organisation.

1.2 Identify target audiences for public affairs action.

1.3 Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.

1.4 Develop criteria and measures for assessing objectives.

1.5 Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.

2. Plan and manage public affairs program

2.1 Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.

2.2 Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.

2.3 Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.

2.4 Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.

2.5 Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.

3. Develop crisis management communication strategies

3.1 Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.

3.2 Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.

3.3 Identify training needs for potential spokespersons and organise media training.

3.4 Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.

3.5 Develop crisis management action plan and submit for approval.

4. Handle highprofile events

4.1 Undertake public affairs strategic planning for high-profile events.

4.2 Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.

4.3 Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.

4.4 Oversee and support the involvement of managers, staff and government representatives in high-profile events.

4.5 Prepare speeches and statements for management and other officials for special events or in times of crisis.

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified, the candidate must demonstrate evidence of performance of the following on at least one occasion.

applying legislation, regulations and policies relating to public affairs

planning and setting objectives

undertaking strategy development

documenting crisis management communication strategies and protocols, including post crisis communication to inform crisis management action plans

establishing and maintaining relationships inside and outside the organisation

communication including consulting, negotiating and liaising with diverse groups

applying procedures relating to work health and safety and the environment in the context of public affairs

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified, the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

public sector legislation including work health and safety and the environment, regulations, policies, procedures and guidelines relating to public affairs

public affairs capability and how this relates to organisational objectives

event management

requirements of crisis management communication strategies