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Evidence Guide: PSPGEN084 - Provide public affairs advisory service

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PSPGEN084 - Provide public affairs advisory service

What evidence can you provide to prove your understanding of each of the following citeria?

Advise on sensitive situations

  1. Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.
  2. Identify and assess trends, public opinion and perspectives for their impact on the organisation.
  3. Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.
  4. Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.
  5. Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.
Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess trends, public opinion and perspectives for their impact on the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Advise on reactions to organisational action

  1. Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.
  2. Provide advice on anticipated or actual public and media reaction to proposed organisational changes.
  3. Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.
  4. Provide candid, objective and confidential advice.
Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide advice on anticipated or actual public and media reaction to proposed organisational changes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide candid, objective and confidential advice.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Advise on organisational materials

  1. Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.
  2. Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.
  3. Identify stereotypes, bias, prejudice and motive and highlight for amendment.
  4. Identify key issues, separate fact from opinion and explore underlying values and beliefs.
  5. Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.
Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify stereotypes, bias, prejudice and motive and highlight for amendment.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key issues, separate fact from opinion and explore underlying values and beliefs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Advise on sensitive situations

  1. Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.
  2. Identify and assess trends, public opinion and perspectives for their impact on the organisation.
  3. Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.
  4. Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.
  5. Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.
Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess trends, public opinion and perspectives for their impact on the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Advise on reactions to organisational action

  1. Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.
  2. Provide advice on anticipated or actual public and media reaction to proposed organisational changes.
  3. Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.
  4. Provide candid, objective and confidential advice.
Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide advice on anticipated or actual public and media reaction to proposed organisational changes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide candid, objective and confidential advice.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Advise on organisational materials

  1. Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.
  2. Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.
  3. Identify stereotypes, bias, prejudice and motive and highlight for amendment.
  4. Identify key issues, separate fact from opinion and explore underlying values and beliefs.
  5. Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.
Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify stereotypes, bias, prejudice and motive and highlight for amendment.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key issues, separate fact from opinion and explore underlying values and beliefs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Advise on sensitive situations

1.1 Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.

1.2 Identify and assess trends, public opinion and perspectives for their impact on the organisation.

1.3 Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.

1.4 Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.

1.5 Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.

2. Advise on reactions to organisational action

2.1 Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.

2.2 Provide advice on anticipated or actual public and media reaction to proposed organisational changes.

2.3 Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.

2.4 Provide candid, objective and confidential advice.

3. Advise on organisational materials

3.1 Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.

3.2 Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.

3.3 Identify stereotypes, bias, prejudice and motive and highlight for amendment.

3.4 Identify key issues, separate fact from opinion and explore underlying values and beliefs.

3.5 Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Advise on sensitive situations

1.1 Maintain close communication with national, regional and local media to identify and anticipate issues of significance to the organisation.

1.2 Identify and assess trends, public opinion and perspectives for their impact on the organisation.

1.3 Provide advice on sensitive issues as they arise and on emerging issues that may be politically sensitive for the organisation.

1.4 Ensure advice is based on well-researched background information, is objective and meets the organisation’s needs.

1.5 Ensure advice includes strategies for dealing with sensitive situations while maintaining confidentiality, and handling breaches of confidentiality.

2. Advise on reactions to organisational action

2.1 Analyse proposed organisational policies, programs and actions for their impact on clients and/or the public.

2.2 Provide advice on anticipated or actual public and media reaction to proposed organisational changes.

2.3 Include in advice given strategies for ensuring full understanding of the benefits of change, minimising damage to the organisation’s image and reputation, and recommendations to counter negative publicity.

2.4 Provide candid, objective and confidential advice.

3. Advise on organisational materials

3.1 Analyse draft materials produced by the organisation for political, social or economic issues relevant to the government as a whole, the intended audience and/or the public.

3.2 Identify cultural context of the information in terms of its relevance or otherwise to the target audience and the general population.

3.3 Identify stereotypes, bias, prejudice and motive and highlight for amendment.

3.4 Identify key issues, separate fact from opinion and explore underlying values and beliefs.

3.5 Synthesise information and prepare advice or feedback to ensure publications meet organisational standards and contribute to public affairs outcomes.

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified, the candidate must demonstrate evidence of performance of the following on at least one occasion.

applying legislation, regulations and policies relating to public affairs

analysing organisational policy, core business and client group for potential sensitive issues

using discretion and judgment with sensitive issues

providing candid confidential advice

analysing and interpreting organisational materials to advise on changes to address sensitive issues

applying procedures relating to work health and safety and the environment in the context of public affairs

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified, the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

public sector legislation including work health and safety and the environment, regulations, policies, procedures and guidelines relating to public affairs

maintaining relationships with key media contacts

journalistic and interpretive writing

strategies to deal with sensitive situations to defend the organisation’s position in the face of criticism