The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Liaise with media personnel
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Obtain information on local, regional and national media contacts and keep up to date. Completed |
Evidence:
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Confirm processes and procedures for dealing with the media, and establish requirements for format, presentation and deadlines for information. Completed |
Evidence:
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Establish communication processes to develop mutual trust and cooperation, and to foster awareness of public affairs events and activities. Completed |
Evidence:
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Provide information that is reliable and represents the current position of the organisation or situation to the media. Completed |
Evidence:
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Handle situations where serious errors or misquoting occurs. Completed |
Evidence:
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Negotiate media coverage
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Assess the potential level of interest in particular events, and make activities and communications, and media selections to maximise coverage and achieve public affairs objectives. Completed |
Evidence:
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Identify the form of information and preferred message positions to maximise media coverage. Completed |
Evidence:
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Give notice to the media of the timing of events and activities, and provide contact information to enable confirmation of details. Completed |
Evidence:
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Negotiate media coverage. Completed |
Evidence:
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Monitor media coverage
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Assess options for monitoring media coverage and select based on organisational requirements and value for money. Completed |
Evidence:
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Develop and implement procedures for monitoring media performance, and recommend actions that address variations from expected performance. Completed |
Evidence:
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Evaluate media coverage in terms of effectiveness in achieving message placement objectives, anticipated impact and public affairs objectives. Completed |
Evidence:
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Prepare spokespersons for media interaction
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Brief spokespersons on the characteristics, communication techniques and potential impact of media interviews for newspapers, radio and television. Completed |
Evidence:
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Brief spokespersons on interview approaches and the techniques of specific interviewers. Completed |
Evidence:
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Establish objectives with spokespersons for interview outcomes in planned situations in order to communicate specific information. Completed |
Evidence:
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Provide responses and techniques for achieving positive communication outcomes in unplanned media interactions. Completed |
Evidence:
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Prepare spokespersons for crisis situations in accordance with crisis communication plans and responsibilities. Completed |
Evidence:
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Liaise with media personnel
|
|
Obtain information on local, regional and national media contacts and keep up to date. Completed |
Evidence:
|
Confirm processes and procedures for dealing with the media, and establish requirements for format, presentation and deadlines for information. Completed |
Evidence:
|
Establish communication processes to develop mutual trust and cooperation, and to foster awareness of public affairs events and activities. Completed |
Evidence:
|
Provide information that is reliable and represents the current position of the organisation or situation to the media. Completed |
Evidence:
|
Handle situations where serious errors or misquoting occurs. Completed |
Evidence:
|
Negotiate media coverage
|
|
Assess the potential level of interest in particular events, and make activities and communications, and media selections to maximise coverage and achieve public affairs objectives. Completed |
Evidence:
|
Identify the form of information and preferred message positions to maximise media coverage. Completed |
Evidence:
|
Give notice to the media of the timing of events and activities, and provide contact information to enable confirmation of details. Completed |
Evidence:
|
Negotiate media coverage. Completed |
Evidence:
|
Monitor media coverage
|
|
Assess options for monitoring media coverage and select based on organisational requirements and value for money. Completed |
Evidence:
|
Develop and implement procedures for monitoring media performance, and recommend actions that address variations from expected performance. Completed |
Evidence:
|
Evaluate media coverage in terms of effectiveness in achieving message placement objectives, anticipated impact and public affairs objectives. Completed |
Evidence:
|
Prepare spokespersons for media interaction
|
|
Brief spokespersons on the characteristics, communication techniques and potential impact of media interviews for newspapers, radio and television. Completed |
Evidence:
|
Brief spokespersons on interview approaches and the techniques of specific interviewers. Completed |
Evidence:
|
Establish objectives with spokespersons for interview outcomes in planned situations in order to communicate specific information. Completed |
Evidence:
|
Provide responses and techniques for achieving positive communication outcomes in unplanned media interactions. Completed |
Evidence:
|
Prepare spokespersons for crisis situations in accordance with crisis communication plans and responsibilities. Completed |
Evidence:
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