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Evidence Guide: PUACOM009B - Manage media requirements at major incident

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PUACOM009B - Manage media requirements at major incident

What evidence can you provide to prove your understanding of each of the following citeria?

Assess scene and organisation requirements

  1. Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence
  2. Media access to personnel/volunteers/victims/casualties is controlled
  3. Operational responsibilities and provision of information to media is assessed
Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media access to personnel/volunteers/victims/casualties is controlled

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Operational responsibilities and provision of information to media is assessed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop media strategy

  1. Media plan is used to form the media strategy
  2. Arrangements are made to meet media requirements according to incident characteristics and current developments
  3. Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident
  4. Media briefing area is allocated with required resources where possible
  5. Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest
  6. Media strategy is changed at any time to suit operational demands and level of incident
  7. Approval is gained for information releases where appropriate
  8. Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements
  9. Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate
Media plan is used to form the media strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrangements are made to meet media requirements according to incident characteristics and current developments

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media briefing area is allocated with required resources where possible

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media strategy is changed at any time to suit operational demands and level of incident

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Approval is gained for information releases where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to media

  1. Organisational protocols are followed when liaising with the media
  2. Organisational media representative provides current developments of incident where appropriate
  3. Interview and photo opportunities are scheduled and conducted to provide information where appropriate
  4. Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media
  5. Accurate records of media enquiries and interviews are maintained
  6. A two-way communication process between organisation and media is maintained
Organisational protocols are followed when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organisational media representative provides current developments of incident where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interview and photo opportunities are scheduled and conducted to provide information where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurate records of media enquiries and interviews are maintained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A two-way communication process between organisation and media is maintained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote the organisation via the media

  1. Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile
  2. Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident
Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess scene and organisation requirements

  1. Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence.
  2. Media access to personnel/volunteers/victims/casualties is controlled.
  3. Operational responsibilities and provision of information to media is assessed.
Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media access to personnel/volunteers/victims/casualties is controlled.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Operational responsibilities and provision of information to media is assessed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop media strategy

  1. Media plan is used to form the media strategy
  2. Arrangements are made to meet media requirements according to incident characteristics and current developments.
  3. Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident.
  4. Media briefing area is allocated with required resources where possible.
  5. Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest.
  6. Media strategy is changed at any time to suit operational demands and level of incident.
  7. Approval is gained for information releases where appropriate.
  8. Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements.
  9. Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate.
Media plan is used to form the media strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrangements are made to meet media requirements according to incident characteristics and current developments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media briefing area is allocated with required resources where possible.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media strategy is changed at any time to suit operational demands and level of incident.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Approval is gained for information releases where appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to media

  1. Organisational protocols are followed when liaising with the media.
  2. Organisational media representative provides current developments of incident where appropriate.
  3. Interview and photo opportunities are scheduled and conducted to provide information where appropriate.
  4. Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media.
  5. Accurate records of media enquiries and interviews are maintained.
  6. A two-way communication process between organisation and media is maintained.
Organisational protocols are followed when liaising with the media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organisational media representative provides current developments of incident where appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interview and photo opportunities are scheduled and conducted to provide information where appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurate records of media enquiries and interviews are maintained.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A two-way communication process between organisation and media is maintained.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote the organisation via the media

  1. Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile.
  2. Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident.
Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Manage media to ensure integrity of information being disseminated.

Consistency in performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment.

Specific resources for assessment

No special requirements.

Required Skills and Knowledge

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

attention to detail

communicating facts in a fluent, clear and interesting manner

conducting press conferences and group interviews

empathy with victims and operational personnel

liaison with media and other organisation personnel

media presentation

public speaking

retaining professionalism under duress

Required Knowledge

knowledge of current practices for media liaison

legal and organisation requirements relating to confidentiality, libel, accuracy, discrimination

newsworthiness of information

requirements of different media newspapers, magazines, radio, television

requirements of local v's regional v's national media

requirements of media to present information in a newsworthy/entertaining manner

role of media in disseminating information

Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Media requirements may include:

technical e.g. lighting/sound

access for crew and equipment

photographic/film opportunities

on-site interviews

interviews with particular personnel

newsworthiness

news angles

human interest interviews and stories

technical and other requirements of local vs regional vs national media

of print vs radio vs television

and of community vs commercial vs government-owned media

individual requests from media personnel

food

shelter

personal protective equipment

telephones

facsimiles

power outlets

bilingual briefing

Information which needs to be disseminated to the public may include:

emergency hotlines

road closures

facility closures

warnings

danger zones

persons police are seeking to interview

public information/assurance

evacuation details

Organisation and legal requirements may include:

relating to occupational health and safety

public safety

operational priorities

confidentiality

Organisational requirements for press conferences etc may include:

operational requirements

policies and procedures

currency of information

need for public assistance

Sources of information may include:

other organisations

eyewitnesses

weather forecasters

own organisation personnel

volunteer workers