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Evidence Guide: PUACOM012A - Liaise with media at a local level

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PUACOM012A - Liaise with media at a local level

What evidence can you provide to prove your understanding of each of the following citeria?

Determine media requirements

  1. Organisational protocols are followed when liaising with the media
  2. The media's potential interest is assessed and arrangements are made to meet needs where appropriate
  3. Operational responsibilities are balanced against the provision of information to the media
Organisational protocols are followed when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The media's potential interest is assessed and arrangements are made to meet needs where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Operational responsibilities are balanced against the provision of information to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to the media

  1. A positive image of the organisation is maintained when liaising with the media
  2. Every opportunity is used to promote the organisation, its services and personnel
  3. Relevant and succinct information is supplied to media when operational responsibilities are under control and when organisational representative is available to talk to the media
A positive image of the organisation is maintained when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Every opportunity is used to promote the organisation, its services and personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Relevant and succinct information is supplied to media when operational responsibilities are under control and when organisational representative is available to talk to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Publicise an event

  1. Relationship is established with media contacts
  2. Event details and support materials are gathered and presented in a logical, relevant and concise manner to the media
  3. Information provided to media is recorded and maintained
Relationship is established with media contacts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Event details and support materials are gathered and presented in a logical, relevant and concise manner to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information provided to media is recorded and maintained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Critical aspects of evidence

It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities

Interdependent assessment of units

Pre-requisite units: Nil

Co-requisite units: Nil

Underpinning knowledge

Organisational protocols relating to media liaison (for example: legal and organisation requirements relating to:

confidentiality

libel

accuracy

discrimination)

role of media in disseminating information

requirements of media to present information in a newsworthy/ informative manner

requirements of different media-newspapers

magazines

radio

television (local, regional, national media)

communication skills

establishing media relationship

Underpinning skills

prioritisation between operational responsibilities and provision of information to media

liaison with media and other organisation personnel

attention to detail

communicating facts in a fluent, clear and interesting manner

empathy with victims and operational personnel

public speaking

media presentation

retaining professionalism under duress

Resource implications

No special requirements

Consistency of performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of assessment

On the job or in a simulated work environment

Critical aspects of evidence

It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities

Interdependent assessment of units

Pre-requisite units: Nil

Co-requisite units: Nil

Underpinning knowledge

Organisational protocols relating to media liaison (for example: legal and organisation requirements relating to:

confidentiality

libel

accuracy

discrimination)

role of media in disseminating information

requirements of media to present information in a newsworthy/ informative manner

requirements of different media-newspapers

magazines

radio

television (local, regional, national media)

communication skills

establishing media relationship

Underpinning skills

prioritisation between operational responsibilities and provision of information to media

liaison with media and other organisation personnel

attention to detail

communicating facts in a fluent, clear and interesting manner

empathy with victims and operational personnel

public speaking

media presentation

retaining professionalism under duress

Resource implications

No special requirements

Consistency of performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of assessment

On the job or in a simulated work environment

Required Skills and Knowledge

Not applicable.

Range Statement

Organisation may include

Fire

Police

State Emergency Service

Emergency Management

Organisational protocols may include

organisational policies and procedures

personal presentation being as neat as possible considering the operational circumstances

ensuring media liaison person is fully briefed and prepared

acknowledge support of other organisations

seeking advice from headquarters where appropriate

limiting comments on role of own service

relevant Federal and State legislation and regulations

Liaising with the media may include

print (local, community, daily newspapers, magazines)

television (live or pre-recorded)

radio (live or pre-recorded)

Operational responsibilities may include

preservation of life and property, which is the principal concern to all public safety personnel

presenting information relevant to the public

Event may include

long service to organisation

medal presentation

awarding of certificates

donations/sponsorships/fundraising

recruiting

new equipment

VIP visit

open day

training

unusual rescues

self help information

Media's potential interest may include

enormous media event

standard report

human interest

in the public's interest

Media's requirements may include

deadlines

capabilities

visual and verbal requirements

types of medium

variation

journalists

amenities

briefing area

access to media liaison person

bilingual personnel and bilingual information

Media may include

representatives from mainstream, community and ethnic television

print and broadcast media

Organisational positive image may include

promote the relevance and efficiency of the service

report the facts

heroism of personnel

organisational personnel are cooperative and responsive

organisational personnel well presented

handling media in most positive manner in even the most adverse conditions / circumstances

Media opportunity may include

opportunity to promote the services

provide educational information to the public

airplay

Relevant and succinct information may include

information that according to protocol is available for public release

report facts and avoid speculation

do not supply classified information

use language that can be readily understood by all to avoid misinterpretation

Organisation may include

Fire

Police

State Emergency Service

Emergency Management

Organisational protocols may include

organisational policies and procedures

personal presentation being as neat as possible considering the operational circumstances

ensuring media liaison person is fully briefed and prepared

acknowledge support of other organisations

seeking advice from headquarters where appropriate

limiting comments on role of own service

relevant Federal and State legislation and regulations

Liaising with the media may include

print (local, community, daily newspapers, magazines)

television (live or pre-recorded)

radio (live or pre-recorded)

Operational responsibilities may include

preservation of life and property, which is the principal concern to all public safety personnel

presenting information relevant to the public

Event may include

long service to organisation

medal presentation

awarding of certificates

donations/sponsorships/fundraising

recruiting

new equipment

VIP visit

open day

training

unusual rescues

self help information

Media's potential interest may include

enormous media event

standard report

human interest

in the public's interest

Media's requirements may include

deadlines

capabilities

visual and verbal requirements

types of medium

variation

journalists

amenities

briefing area

access to media liaison person

bilingual personnel and bilingual information

Media may include

representatives from mainstream, community and ethnic television

print and broadcast media

Organisational positive image may include

promote the relevance and efficiency of the service

report the facts

heroism of personnel

organisational personnel are cooperative and responsive

organisational personnel well presented

handling media in most positive manner in even the most adverse conditions / circumstances

Media opportunity may include

opportunity to promote the services

provide educational information to the public

airplay

Relevant and succinct information may include

information that according to protocol is available for public release

report facts and avoid speculation

do not supply classified information

use language that can be readily understood by all to avoid misinterpretation