The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop marketing strategies.
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Analyse the business and its key services and products to determine the focus of marketing activities that support business objectives. Completed |
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Evaluate the customer demographic and target market for the business as a basis for marketing strategies. Completed |
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Determine marketing objectives and strategies in consultation with relevant people and according to the business plan. Completed |
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Determine a marketing mix for the business.
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Balance volumes and pricing of service and product mix to optimise turnover and profit. Completed |
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Evaluate costs and benefits of providing different services and product ranges and consider the results in determining the marketing mix of the business. Completed |
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Determine the marketing mix according to market and business needs, legislation, codes and national standards relevant to the workplace. Completed |
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Implement marketing strategies.
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Brief persons involved in the marketing effort on their roles and responsibilities to ensure the success of marketing strategies. Completed |
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Plan and implement promotional activities according to marketing objectives and budgetary requirements. Completed |
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Monitor and improve marketing performance.
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Regularly monitor marketing activities and evaluate business performance against targets. Completed |
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Analyse performance gaps and take corrective action or set new targets. Completed |
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Encourage relevant people to propose ways to improve marketing performance. Completed |
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Seek customer reaction to all aspects of the marketing mix, and analyse to improve targeting and outcomes. Completed |
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Conduct ongoing research of customer requirements to identify opportunities for change and improvement. Completed |
Evidence:
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Monitor changes in market opportunities and investigate new business opportunities that assist business development. Completed |
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