NTISthis.com

Evidence Guide: SIFMPR001A - Implement marketing and promotional activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIFMPR001A - Implement marketing and promotional activities

What evidence can you provide to prove your understanding of each of the following citeria?

Implement marketing strategy and plans.

  1. Identify organisation's marketing strategy and marketing plan.
  2. Communicate organisation's overall marketing strategy and specific marketing plans to team members.
  3. Train staff to implement marketing strategy and marketing plans according to workplace policies and procedures.
  4. Assist in production and distribution of relevant marketing materials as required.
  5. Monitor marketing plans against organisation's marketing strategy and assess outcomes.
  6. Prepare and distribute reports of marketing outcomes to appropriate staff.
  7. Provide suggestions to improve marketing activities or results.
Identify organisation's marketing strategy and marketing plan.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Communicate organisation's overall marketing strategy and specific marketing plans to team members.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Train staff to implement marketing strategy and marketing plans according to workplace policies and procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assist in production and distribution of relevant marketing materials as required.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor marketing plans against organisation's marketing strategy and assess outcomes.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare and distribute reports of marketing outcomes to appropriate staff.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Provide suggestions to improve marketing activities or results.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate promotional displays.

  1. Identify products and services to be promoted according to workplace marketing strategy and plans.
  2. Plan construction of displays according to workplace display standards and relevantlegislation.
  3. Inform staff of workplace display standards and requirements.
  4. Inform staff of pricing and ticketing requirements according to workplace policies and procedures.
  5. Supervise construction of displays according to workplace policies and procedures.
  6. Check pricing and ticketing is completed according to workplace policies and procedures, and relevant legislation.
  7. Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action according to workplace policies and procedures.
  8. Assess and evaluate display presentation standards according to workplace policies and procedures.
Identify products and services to be promoted according to workplace marketing strategy and plans.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Plan construction of displays according to workplace display standards and relevantlegislation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Inform staff of workplace display standards and requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Inform staff of pricing and ticketing requirements according to workplace policies and procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Supervise construction of displays according to workplace policies and procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Check pricing and ticketing is completed according to workplace policies and procedures, and relevant legislation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action according to workplace policies and procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess and evaluate display presentation standards according to workplace policies and procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

the identification, analysis, implementation and monitoring of the organisation's marketing strategy and plan

ability to effectively communicate the plan to team members and to inform them of specific pricing details and promotional activities

planning and supervising the construction and maintenance of promotional displays for identified products

project or work activities conducted over a period of time so that the evaluation and monitoring aspects of implementing marketing and promotional activities can be assessed, to ensure consistency of performance and ability to respond to different situations.

Context of and specific resources for assessment

Assessment must ensure access to:

appropriate computers, communication technology and software programs to implement marketing and promotional activities

relevant documentation, such as funeral services industry business marketing strategy and plan

display equipment and pricing and ticketing systems.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of candidate implementing and monitoring marketing and promotional strategies and plans, including completing relevant staff training, and recording and reporting marketing results

observation of candidate planning and supervising construction and maintenance of displays according to timeframes, and workplace and OHS policies and procedures

written or verbal questioning to assess knowledge and understanding of relevant workplace policies and procedures in relation to promotional activities

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

SIFMPR004A Develop marketing strategies and activities.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

Required Skills and Knowledge

Required skills

safe manual handling techniques

self-management, planning and organisational skills to implement marketing strategy and coordinate promotional displays

communication skills, including clear and direct communication to convey information to staff and make suggestions regarding improvements to marketing activities

literacy and numeracy skills to understand written documentation, accurately complete required documentation, assist in production of marketing material, and evaluate and produce reports summarising marketing results

computer literacy to produce reports on marketing outcomes

teamwork skills to coordinate and supervise staff

problem-solving skills to identify problems with marketing activities and suggest improvements.

Required knowledge

marketing principles and practices

organisation's marketing strategy and marketing plans

display products and range

pricing and ticketing procedures, including procedures for accessing information and implementing price changes

display construction techniques and procedures, including load bearing capacity of fixtures and display areas and availability and use of materials

visual merchandising principles

stock control and display maintenance procedures

broad working knowledge of relevant federal, state or territory, and local government legislation and regulations relating to OHS and consumer protection.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Marketing strategy may include:

method for delivery of products and services

implications for implementation of strategy

implications for review and assessment of strategy.

Marketing plan may include:

aims and objectives

staff roles and responsibilities

implementation timeframes

resources

expected outcomes.

Workplace policies and procedures may include:

standard operating policies and procedures

standards and certification requirements

quality assurance procedures

OHS procedures

emergency procedures, including fire and accident procedures

security procedures

display standards

pricing and ticketing

assessment and evaluation procedures.

Marketing materials may include:

pamphlets

leaflets

posters

kits.

Products may include:

brochures and pamphlets

coffins or caskets

coffin or casket accessories

burial nameplates

burial urns

headstones.

Workplace display standards may include:

balance and visual impact

accurate depiction of product or service being promoted.

Relevant legislation may include:

consumer law

OHS, including:

workplace environment and safety

protective clothing and equipment

manual handling procedures

use of tools and equipment.