The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop marketing strategies.
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Analyse business and its key products and services to determine focus of marketing strategies according to business plan objectives. Completed |
Evidence:
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Determine marketing strategies and objectives in consultation with relevant people according to business plan. Completed |
Evidence:
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Balance range and pricing of products and services to meet client needs and fiscal responsibilities. Completed |
Evidence:
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Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies. Completed |
Evidence:
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Develop marketing and promotional activities.
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Determine marketing and promotional activities to suit each target market. Completed |
Evidence:
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Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements. Completed |
Evidence:
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Develop marketing and promotional materials in conjunction with appropriate personnel. Completed |
Evidence:
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Monitor and improve marketing performance.
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Monitor marketing promotional activities and evaluate their effectiveness accordance to sales objectives and targets. Completed |
Evidence:
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Analyse issues affecting effectiveness and take corrective action. Completed |
Evidence:
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Provide opportunities to relevant people to suggest ways to improve marketing performance. Completed |
Evidence:
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Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes. Completed |
Evidence:
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Conduct ongoing research of client requirements to identify opportunities for change and improvement. Completed |
Evidence:
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