NTISthis.com

Evidence Guide: SIFXMPR001 - Implement marketing and promotional activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIFXMPR001 - Implement marketing and promotional activities

What evidence can you provide to prove your understanding of each of the following citeria?

Implement marketing strategies and plans.

  1. Develop an understanding of the business’s marketing strategy and marketing plan.
  2. Communicate the business’s marketing strategy and specific marketing plans to team members.
  3. Train staff to implement marketing strategy and marketing plans.
  4. Assist in production and distribution of relevant marketing materials as required.
  5. Monitor marketing plans against business’s marketing strategy and assess outcomes.
  6. Prepare and distribute reports of marketing outcomes to appropriate staff.
  7. Provide suggestions to improve marketing activities or results.
Develop an understanding of the business’s marketing strategy and marketing plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate the business’s marketing strategy and specific marketing plans to team members.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Train staff to implement marketing strategy and marketing plans.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist in production and distribution of relevant marketing materials as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor marketing plans against business’s marketing strategy and assess outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and distribute reports of marketing outcomes to appropriate staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide suggestions to improve marketing activities or results.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate promotional displays for funeral services products and services.

  1. Identify funeral services products and services to be promoted according to marketing strategy and plans.
  2. Plan and communicate display requirements according to workplace display and pricing and ticketing standards.
  3. Supervise completion of construction of displays, ensuring correct pricing and ticketing.
  4. Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.
  5. Assess and evaluate display presentation standards.
Identify funeral services products and services to be promoted according to marketing strategy and plans.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and communicate display requirements according to workplace display and pricing and ticketing standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Supervise completion of construction of displays, ensuring correct pricing and ticketing.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess and evaluate display presentation standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement marketing strategies and plans.

  1. Develop an understanding of the business’s marketing strategy and marketing plan.
  2. Communicate the business’s marketing strategy and specific marketing plans to team members.
  3. Train staff to implement marketing strategy and marketing plans.
  4. Assist in production and distribution of relevant marketing materials as required.
  5. Monitor marketing plans against business’s marketing strategy and assess outcomes.
  6. Prepare and distribute reports of marketing outcomes to appropriate staff.
  7. Provide suggestions to improve marketing activities or results.
Develop an understanding of the business’s marketing strategy and marketing plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate the business’s marketing strategy and specific marketing plans to team members.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Train staff to implement marketing strategy and marketing plans.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist in production and distribution of relevant marketing materials as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor marketing plans against business’s marketing strategy and assess outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and distribute reports of marketing outcomes to appropriate staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide suggestions to improve marketing activities or results.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate promotional displays for funeral services products and services.

  1. Identify funeral services products and services to be promoted according to marketing strategy and plans.
  2. Plan and communicate display requirements according to workplace display and pricing and ticketing standards.
  3. Supervise completion of construction of displays, ensuring correct pricing and ticketing.
  4. Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.
  5. Assess and evaluate display presentation standards.
Identify funeral services products and services to be promoted according to marketing strategy and plans.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and communicate display requirements according to workplace display and pricing and ticketing standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Supervise completion of construction of displays, ensuring correct pricing and ticketing.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess and evaluate display presentation standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and plans.

1.1 Develop an understanding of the business’s marketing strategy and marketing plan.

1.2 Communicate the business’s marketing strategy and specific marketing plans to team members.

1.3 Train staff to implement marketing strategy and marketing plans.

1.4 Assist in production and distribution of relevant marketing materials as required.

1.5 Monitor marketing plans against business’s marketing strategy and assess outcomes.

1.6 Prepare and distribute reports of marketing outcomes to appropriate staff.

1.7 Provide suggestions to improve marketing activities or results.

2. Coordinate promotional displays for funeral services products and services.

2.1 Identify funeral services products and services to be promoted according to marketing strategy and plans.

2.2 Plan and communicate display requirements according to workplace display and pricing and ticketing standards.

2.3 Supervise completion of construction of displays, ensuring correct pricing and ticketing.

2.4 Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.

2.5 Assess and evaluate display presentation standards.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and plans.

1.1 Develop an understanding of the business’s marketing strategy and marketing plan.

1.2 Communicate the business’s marketing strategy and specific marketing plans to team members.

1.3 Train staff to implement marketing strategy and marketing plans.

1.4 Assist in production and distribution of relevant marketing materials as required.

1.5 Monitor marketing plans against business’s marketing strategy and assess outcomes.

1.6 Prepare and distribute reports of marketing outcomes to appropriate staff.

1.7 Provide suggestions to improve marketing activities or results.

2. Coordinate promotional displays for funeral services products and services.

2.1 Identify funeral services products and services to be promoted according to marketing strategy and plans.

2.2 Plan and communicate display requirements according to workplace display and pricing and ticketing standards.

2.3 Supervise completion of construction of displays, ensuring correct pricing and ticketing.

2.4 Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.

2.5 Assess and evaluate display presentation standards.

Evidence of the ability to:

implement and monitor marketing and promotional strategies and plans, including completing relevant staff training, and recording and reporting marketing results

communicate the plan to team members including informing them of specific pricing details and promotional activities

plan and supervise construction and maintenance of promotional displays for identified products according to timeframes, work health and safety/occupational health and safety and workplace policies and procedures.

Evidence of the implementation of two or more marketing and promotional activities to support two or more different products or services is required to demonstrate consistency of performance and ability to respond to different situations.

Demonstrated knowledge of:

range of funeral services products and services

marketing principles and practices, including:

development of marketing strategies that incorporate:

method for delivery of products and services

implications for implementation of strategy

implications for review and assessment of strategy

features of the marketing plans:

aims and objectives

expected outcomes

resources

staff roles and responsibilities

implementation timeframes

types of marketing materials that are effective for the funeral services industry

visual merchandising principles, that ensure balance and visual impact and accurate depiction of product or service being promoted

stock control and display maintenance

display construction techniques, including load bearing capacity of fixtures and display areas and availability and use of materials

relevant federal, state or territory, and local government legislation and regulations relating to work health and safety/occupational health and safety and consumer protection

workplace marketing strategy and marketing plans

workplace display of products and range

workplace policies and procedures in relation to marketing and promotional activities.