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Evidence Guide: SIRCCPM006 - Develop a pharmacy product and service range

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Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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SIRCCPM006 - Develop a pharmacy product and service range

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse market.

  1. Identify pharmacy customer groups and analyse their product and service preferences.
  2. Analyse sales and stock data to identify demand for products and seasonal variations.
  3. Identify and use opportunities to improve pharmacy product and service range.
  4. Research and identify potential new products and services.
  5. Evaluate supplier claims, and refer recommendations to pharmacist.
  6. Identify market competition for specific products and services.
Identify pharmacy customer groups and analyse their product and service preferences.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse sales and stock data to identify demand for products and seasonal variations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and use opportunities to improve pharmacy product and service range.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and identify potential new products and services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate supplier claims, and refer recommendations to pharmacist.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify market competition for specific products and services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan front of pharmacy product and service range.

  1. Analyse existing pharmacy product and service range against pharmacy values and objectives, market analysis and sales performance.
  2. Document specifications clearly and accurately for new merchandise quality.
  3. Determine display space requirements and optimum product or service mix according to market analysis.
  4. Plan for updating of product range at regular intervals.
  5. Identify product lines to be deleted and take action to minimise adverse effects on profit.
  6. Consolidate stock to maximise sales potential.
Analyse existing pharmacy product and service range against pharmacy values and objectives, market analysis and sales performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document specifications clearly and accurately for new merchandise quality.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine display space requirements and optimum product or service mix according to market analysis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan for updating of product range at regular intervals.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify product lines to be deleted and take action to minimise adverse effects on profit.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consolidate stock to maximise sales potential.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maximise profit.

  1. Calculate or estimate product range contributions against budget targets.
  2. Develop product range assessment checks and implement against budget targets.
  3. Negotiate cost of supply and terms of trade to maximise profit margins.
  4. Develop and document complete and accurate records of negotiations and agreements to appropriate personnel.
  5. Determine pricing policies for products and services according to nett profit margin stated in pharmacy merchandising plan.
  6. Clearly document pricing policies for use by pharmacy staff.
Calculate or estimate product range contributions against budget targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop product range assessment checks and implement against budget targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate cost of supply and terms of trade to maximise profit margins.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document complete and accurate records of negotiations and agreements to appropriate personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine pricing policies for products and services according to nett profit margin stated in pharmacy merchandising plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clearly document pricing policies for use by pharmacy staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Introduce new products and services.

  1. Provide clear information to staff about new product and service range, and implement relevant staff training.
  2. Demonstrate, promote and display new products and services to staff.
Provide clear information to staff about new product and service range, and implement relevant staff training.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Demonstrate, promote and display new products and services to staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor quality.

  1. Establish specifications for quality of supplier merchandise.
  2. Monitor merchandise quality during supply and delivery process and rectify deficiencies.
  3. Check stock return figures and analyse against target figures.
Establish specifications for quality of supplier merchandise.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor merchandise quality during supply and delivery process and rectify deficiencies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check stock return figures and analyse against target figures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse market.

1.1.Identify pharmacy customer groups and analyse their product and service preferences.

1.2.Analyse sales and stock data to identify demand for products and seasonal variations.

1.3.Identify and use opportunities to improve pharmacy product and service range.

1.4.Research and identify potential new products and services.

1.5.Evaluate supplier claims, and refer recommendations to pharmacist.

1.6.Identify market competition for specific products and services.

2. Plan front of pharmacy product and service range.

2.1.Analyse existing pharmacy product and service range against pharmacy values and objectives, market analysis and sales performance.

2.2.Document specifications clearly and accurately for new merchandise quality.

2.3.Determine display space requirements and optimum product or service mix according to market analysis.

2.4.Plan for updating of product range at regular intervals.

2.5.Identify product lines to be deleted and take action to minimise adverse effects on profit.

2.6.Consolidate stock to maximise sales potential.

3. Maximise profit.

3.1.Calculate or estimate product range contributions against budget targets.

3.2.Develop product range assessment checks and implement against budget targets.

3.3.Negotiate cost of supply and terms of trade to maximise profit margins.

3.4.Develop and document complete and accurate records of negotiations and agreements to appropriate personnel.

3.5.Determine pricing policies for products and services according to nett profit margin stated in pharmacy merchandising plan.

3.6.Clearly document pricing policies for use by pharmacy staff.

4. Introduce new products and services.

4.1.Provide clear information to staff about new product and service range, and implement relevant staff training.

4.2.Demonstrate, promote and display new products and services to staff.

5. Monitor quality.

5.1.Establish specifications for quality of supplier merchandise.

5.2.Monitor merchandise quality during supply and delivery process and rectify deficiencies.

5.3.Check stock return figures and analyse against target figures.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse market.

1.1.Identify pharmacy customer groups and analyse their product and service preferences.

1.2.Analyse sales and stock data to identify demand for products and seasonal variations.

1.3.Identify and use opportunities to improve pharmacy product and service range.

1.4.Research and identify potential new products and services.

1.5.Evaluate supplier claims, and refer recommendations to pharmacist.

1.6.Identify market competition for specific products and services.

2. Plan front of pharmacy product and service range.

2.1.Analyse existing pharmacy product and service range against pharmacy values and objectives, market analysis and sales performance.

2.2.Document specifications clearly and accurately for new merchandise quality.

2.3.Determine display space requirements and optimum product or service mix according to market analysis.

2.4.Plan for updating of product range at regular intervals.

2.5.Identify product lines to be deleted and take action to minimise adverse effects on profit.

2.6.Consolidate stock to maximise sales potential.

3. Maximise profit.

3.1.Calculate or estimate product range contributions against budget targets.

3.2.Develop product range assessment checks and implement against budget targets.

3.3.Negotiate cost of supply and terms of trade to maximise profit margins.

3.4.Develop and document complete and accurate records of negotiations and agreements to appropriate personnel.

3.5.Determine pricing policies for products and services according to nett profit margin stated in pharmacy merchandising plan.

3.6.Clearly document pricing policies for use by pharmacy staff.

4. Introduce new products and services.

4.1.Provide clear information to staff about new product and service range, and implement relevant staff training.

4.2.Demonstrate, promote and display new products and services to staff.

5. Monitor quality.

5.1.Establish specifications for quality of supplier merchandise.

5.2.Monitor merchandise quality during supply and delivery process and rectify deficiencies.

5.3.Check stock return figures and analyse against target figures.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

research four different pharmacy customer groups and their product and services preferences

review the performance of two different categories of pharmacy products and services

research and identify two new products and suppliers for each of the two product categories chosen

identify product line for deletion for one of the product categories chosen

develop and document pricing policies for the four new products

monitor the quality and performance of new supply over a two month trading period and rectify deficiencies.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

sources of information on pharmacy customer groups and their product and service preferences

overview of pharmacy product range

front of pharmacy layout and space requirements for different categories of pharmacy products

pharmacy values and objectives that impact on product and service provision

overview of current competitor products, services and price structure

format and content of sales budgets, sales and stock reports and their use in analysing product performance

sales budget targets for:

turnover

profit

format, content and use of:

merchandising plans

product pricing policies

specifications for quality of supplier merchandise

sources of product and supplier information

principles of negotiation, stages in the negotiating process and different techniques that can be applied

key components of contracts and agreements with suppliers:

nature of agreements and contracts

preferred supplier agreements

terms and obligations of parties

terms of trade

exclusion clauses

dispute resolution clauses

termination of contracts

methods of monitoring quality of supply and identifying systematic deficiencies

features and functions of pharmacy stock control and sales data software.