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Evidence Guide: SIRCCPM504 - Investigate new front-of-pharmacy products and services

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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SIRCCPM504 - Investigate new front-of-pharmacy products and services

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse market.

  1. Monitor customer requirements and evaluate market factors.
  2. Review performance of front-of-pharmacy product and service range to identify the demand for individual items and seasonal variations.
  3. Identify opportunities to improve pharmacy sales and services.
  4. Research and identify potential new products and services, evaluate supplierclaims, and refer recommendations to managing pharmacist where relevant.
  5. Identify market competition for specific products and services.
Monitor customer requirements and evaluate market factors.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review performance of front-of-pharmacy product and service range to identify the demand for individual items and seasonal variations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify opportunities to improve pharmacy sales and services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and identify potential new products and services, evaluate supplierclaims, and refer recommendations to managing pharmacist where relevant.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify market competition for specific products and services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan front-of-pharmacy product and service range.

  1. Assess existing pharmacy product and service range against pharmacy values and objectives, market analysis and sales performance.
  2. Identify display space requirements and optimum product or service mix according to market analysis.
  3. Update product range at regular intervals.
  4. Identify product lines to be deleted and take action to minimise adverse effects on profit.
  5. Consolidate stock as required to maximise sales potential.
Assess existing pharmacy product and service range against pharmacy values and objectives, market analysis and sales performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify display space requirements and optimum product or service mix according to market analysis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update product range at regular intervals.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify product lines to be deleted and take action to minimise adverse effects on profit.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consolidate stock as required to maximise sales potential.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor quality control.

  1. Establish expected merchandise quality standards with suppliers.
  2. Monitor merchandise quality during supply and delivery process.
  3. Check stock return figures and analyse against target figures.
Establish expected merchandise quality standards with suppliers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor merchandise quality during supply and delivery process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check stock return figures and analyse against target figures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Introduce new products and services.

  1. Inform staff of new product ranges and services, and implement relevant staff training.
  2. Demonstrate, promote and display new products and services to staff.
Inform staff of new product ranges and services, and implement relevant staff training.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Demonstrate, promote and display new products and services to staff.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maximise profit.

  1. Calculate or estimate product range contributions against budget targets.
  2. Develop product range assessment checks and implement against budget targets.
  3. Maximise profit margins in negotiation with suppliers.
  4. Determine pricing policies for services and products according to stated net profit margin in pharmacy merchandising plan.
  5. Negotiate specifications for terms of trade.
Calculate or estimate product range contributions against budget targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop product range assessment checks and implement against budget targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maximise profit margins in negotiation with suppliers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine pricing policies for services and products according to stated net profit margin in pharmacy merchandising plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate specifications for terms of trade.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

analyse the potential market for a new product or service in a specific pharmacy business

identify and delete non-performing products

plan for and introduce new products and services

use stock data to maximise turnover and profit

negotiate with suppliers and monitor quality control.

Context of and specific resources for assessment

Assessment must ensure that competency is:

observed by the assessor or the technical expert working in partnership with the assessor as described in the assessment guidelines

demonstrated over sufficient time to include handling of a range of contingencies

demonstrated in a real or simulated pharmacy environment, which may include customer interruptions and involvement in other related activities normally expected in the pharmacy.

Assessment must ensure access to:

a work team

relevant documentation, such as:

current pricing information

merchandise range

space allocation data

visual merchandising plans.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

case studies

observation of the candidate in the workplace

research report

written or oral questions appropriate to the language and literacy level of the learner to test relevant underpinning knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to:

negotiate with suppliers

inform staff of new products and services

initiative and enterprise skills to:

identify opportunities to improve pharmacy sales and services

refer recommendations to the managing pharmacist where relevant

learning skills to:

evaluate supplier claims

research and identify potential new products and services

numeracy skills to:

calculate or estimate product range contributions against budget targets

check stock return figures and analyse against targets

identify display space requirements

maximise profit margins in negotiation with suppliers

planning and organising skills to:

plan front-of-pharmacy product range

introduce new products and services

problem-solving skills to:

consolidate stock to maximise sales potential

identify products to be deleted and take action to minimise adverse effects on profit

technology skills to access and review stock records

Required knowledge

current and potential use of available space for:

product category displays

service areas

sales budget targets, including:

turnover

profit margin

existing pharmacy product and service range

existing and possible new suppliers

pharmacy values and objectives that impact on product and service provision

pharmacy stock system

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Customer requirements may include:

price

quality

range.

Market factors may include:

local market demographics

popularity of new and emerging products

popularity of products with minimal environmental impact

increased or reduced demand for some products and services.

Front-of-pharmacy product and service range may include:

beauty products and services

health-care support services

Pharmacy Medicines (S2)

unscheduled pharmacy medicines and products.

Supplier claims must include substantiatedresearch, such as:

clinical testing

consumer or market research

objective technical methods

published and peer-reviewed outcomes

sensory analysis by trained panels or by consumers.

Terms of trade may include:

special buys

payment terms

promotional deals with suppliers

partnership promotions.