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Evidence Guide: SIRCMER401 - Market and promote a pharmacy products and services area

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRCMER401 - Market and promote a pharmacy products and services area

What evidence can you provide to prove your understanding of each of the following citeria?

Identify market characteristics.

  1. Identify demographics of target customer group.
  2. Identify products and services to meet market opportunities.
  3. Develop promotional strategies taking into account relevant information and compliance factors in collaboration with relevant individuals and groups.
Identify demographics of target customer group.

Completed
Date:

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Identify products and services to meet market opportunities.

Completed
Date:

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Develop promotional strategies taking into account relevant information and compliance factors in collaboration with relevant individuals and groups.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop promotional strategies.

  1. Evaluate strengths and weaknesses of existing promotional strategies.
  2. Develop promotional strategies according to pharmacy business and marketing strategies and regulatory requirements regarding the operation of community pharmacies.
  3. Collaborate with relevant colleagues and the supervising retail manager or pharmacist before proceeding with the concept.
Evaluate strengths and weaknesses of existing promotional strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop promotional strategies according to pharmacy business and marketing strategies and regulatory requirements regarding the operation of community pharmacies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collaborate with relevant colleagues and the supervising retail manager or pharmacist before proceeding with the concept.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and secure required resources.

  1. Select resources appropriate for the venue, product and needs of customers.
  2. Liaise with product suppliers to ensure availability of resources to meet promotional timeframes.
  3. Secure resources within budget allocation.
Select resources appropriate for the venue, product and needs of customers.

Completed
Date:

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Liaise with product suppliers to ensure availability of resources to meet promotional timeframes.

Completed
Date:

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Secure resources within budget allocation.

Completed
Date:

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Implement and evaluate promotional strategies.

  1. Design and position display according to visual merchandising principles.
  2. Ensure that product advertising occurs according to legislative requirements and pharmacy policy and procedures.
  3. Engage with customers to verbally promote products and services where included in the promotional strategy.
  4. Evaluate promotional strategies against sales turnover, customer feedback and pharmacy promotional standards.
  5. Review and report on strategies to take advantage of opportunities for improvement.
Design and position display according to visual merchandising principles.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure that product advertising occurs according to legislative requirements and pharmacy policy and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage with customers to verbally promote products and services where included in the promotional strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate promotional strategies against sales turnover, customer feedback and pharmacy promotional standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and report on strategies to take advantage of opportunities for improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the assessment guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply pharmacy protocols and procedures when developing and implementing promotional strategies

apply research skills to collect information on customer and market expectations and opportunities

collect and evaluate information to assess the success of strategies and make recommendations for improvement

recommend promotional strategies

plan and carry out work to meet promotional requirements.

Context of and specific resources for assessment

Assessment must ensure that competency:

is observed by the assessor or the technical expert working in partnership with the assessor as described in the assessment guidelines

demonstrates the development of promotional strategies for a range of products and services performed over a sufficient period of time to demonstrate handling of a range of contingencies

is demonstrated in a real or simulated pharmacy workplace environment, which may include customer interruptions and involvement in other related activities normally expected in the pharmacy.

Assessment must ensure access to:

information on a merchandise or services range

pharmacy policy and procedures

promotional and display materials

relevant pharmacy protocols and procedures

pharmacy display standards and guidelines.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of the candidate in the workplace researching, developing and evaluating display and promotional strategies for a range of pharmacy products and services

written or oral questions appropriate to the language and literacy level of the learner to test relevant underpinning knowledge

case studies that involve researching, collaborating, planning and implementing a strategy that markets and promotes a pharmacy products or services area

review of portfolios of evidence and third-party reports of on the job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to:

collaborate with others regarding development of promotional strategies

provide relevant information to a manager or supervising pharmacist

liaise with suppliers through clear and direct communication

ask questions to identify and confirm requirements

engage with customers during promotions

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

learning skills to:

collect information on customers and markets

research characteristics of target customer bases

source, record and disseminate promotional information

evaluate promotional strategies

literacy and numeracy skills to interpret promotional information

technology skills to access and use information systems required by the role

Required knowledge

pharmacy protocols and procedures relating to promotional strategies for pharmacy products and services, including:

store layout and presentation

advertising and promotions

pricing and marking down of goods, including risk assessment

housekeeping for premises, fittings, fixtures and equipment

location of Pharmacy Only and Pharmacist Only Medicines

pharmacy product and service range to be promoted

pharmacy merchandising plan

current availability and sources for new and existing products and services

principles of visual merchandising

project management principles, including liaising with others and coordinating activities to achieve outcomes within budget and timelines

sources of information on customer expectations and market trends

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant information may include:

target market

store image

market segmentation and business strategy

visual merchandising concepts

store layout and space availability

pricing policies

feedback from customers and staff

seasonal trends.

Compliance factors may include:

guidelines and promotional materials relating to pharmacy group buying and display

planogram requirements

product display location required by schedule classification

pharmacy protocols and procedures relating to promotion of pharmacy products and services.

Promotional strategiesmay include:

companion selling

advertising media, such as:

catalogues

newspapers

posters promoting:

specific product or service

loyalty schemes.

Resourcesmay include:

display fixtures

brochures

sales personnel

stationery, posters and photographs

products

furniture

stands and shelves

demonstration equipment.